Michael Happe
Analyst · Kathryn Thompson with Thompson Research Group. Your line is open. Kathryn, check your mute button
Thanks, Sarah. I would like to start our final section here this morning with a brief overview of the recently issued RVIA economic impact study called RVs Move America. We will then review some highlights further in the towables and motorized businesses as we close out the fiscal 2016 year. And finally, I would like to return to the observation themes I shared in the last earnings call and provide an update and a review of some recent activities. We have now as an industry seen seven consecutive years of growth and according to many signs are posed for another year of growth in 2017. The industry is approaching the 400,000 unit mark in this calendar year which is quite amazing when you consider the impact of the recession in 2008 and 2009 had on the RV business. Through the recent economic study, we learned the following. Nearly 23,000 RV related businesses create an overall impact of nearly $50 billion here in the United States. The RV industry directly employs over 155,000 Americans, paying $8 billion in direct wages. $9 million typically middle-class families own an RV and use them at over 16,000 private and public camp grounds in the US. RV owners age 35 to 54 posted the largest percentage gains in ownership over the past decade. The average age of an RV owner continues to fall. Overall, we remain pleased with the state of the industry. Like our competitors and all other industry stakeholders, we recognize the historical cyclicality of this industry and we’ll continue to keep a prudent eye on the future. The appropriateness of the investments we are making here and the health of the retail environment including dealer inventory levels. The challenge for Winnebago Industries is to continue growing our share in the towable segment as we have recently done. But as importantly, we need to do a better job of competing for growth on the motorized side of the business as well while Q3 was better for motorized performance, we simply need to execute both operationally and in the market at a higher level. Moving to our towables business. We have focused recently on several areas. One, increasing the breadth and retail vitality of our product line; two, expanding our dealers’ sales and service touch points in the market and three, igniting a renewed emphasis on increasing our levels of customer service in towables to some day match that of our motorized division. We are making progress in all three areas, but still have plenty of run. We have significant opportunity in the towables business to do a better job of leveraging our iconic Winnebago brand within customers, create dealer relationships that provides stability of presence in local markets and consistent profits for those channel partners. And additionally, we want to capitalize on the goodwill that we have created through our substantial motorized business and legacy in that segment. We will not be shy in making the changes necessary in our towables business to continue feeling growth and realizing opportunity in this division. On the motorized side, our channel relationships remain very solid through the good work of our sales and servicing. As previously stated, we continue to be pleased with our overall Class B and Class C market share while continuing to work internally on plans to be more competitive in the future in the Class A segment. The open house in Indiana in September will be a great opportunity to share some of those plans with our channel partners. Our Travato and View products continue to do very well in the market. I am also very pleased with the recent increased manufacturing output demonstrated by our operations employees in the third quarter. They have responded well to our recent challenges to create organic capacity through continuous improvement efforts and the reduction of internal rework. All the while improving on our instill industry-leading quality. We will need to sustain this manufacturing efficiency and output into the future as we look to further increase productivity and drive unnecessary waste and cost out. The expansion to the West Coast through the start-up of our new manufacturing and service facilities in Junction City, Oregon will be a major step towards both increasing our overall capacity and efficiency here within the company, but also raising our gains in the still important diesel segment. Our service center in Oregon is open and serving both Winnebago and country coach customers. We also have pilot diesel units making their way through the manufacturing process as we speak. Several units have been nearly fully completed and they look fantastic. Our team is taking advantage of the new manufacturing environment to overhaul our diesel assembly processes with a goal to be ramping up to robust production schedule by the end of our fiscal 2017 year. This campus also provides the potential for us to explore the production of other lines, especially as our overall business on the West Coast continues to grow. Now, during the second quarter earnings conference call, I shared with you a simple framework that was helpful for me at that time, 45 days in, in putting the learning curve journey in the proper context. I would like to review that framework perhaps for the last time and share some further observations and updates about the organization. I’ll start with strategy. We will be committed at Winnebago Industries to building a strategic planning culture, one that allows us to be ahead of the business. Anticipate customer needs more effectively and set the pace of competition. We have recently engaged the Winnebago Board of Directors, our executive leadership team and select Winnebago employees in the formation of a much needed vision here at Winnebago including a refreshed statement of our values and a set of strategic priorities which will guide us for the next several years. While I recognize many of you are anxious to see this work, we have some final tweaking to do based on the feedbacks from the aforementioned groups. You will likely not be surprised that elements such as leveraging our iconic brand, driving operational excellence and instilling a stronger performance culture are several of many elements that will be included in that final product. Once we finalize this vision and our upcoming multi-year roadmap, we will first share it with our valued employees and then work to provide you that visibility hopefully by the end of the summer. In the mean time, our leadership teams here are in the midst of a brand new annual planning process for the fiscal 2017 year, which should help us immediately build a more robust, accurate and effective plan for next season. I’d like to move to structure. We must ensure that Winnebago’s organizational design is set in a way to both serve in a multi-campus enterprise and provide an ability to scale our resources appropriately as organic and non-organic growth occurs. As projected, we have opened a small office in the suburbs of the Minneapolis St. Paul market where several of our current and future leadership positions will be based. This has already proven effective in recruiting new talent and we are regularly engaging that metro markets resources to help us build stronger growth and profit plans for the future. We continue to evaluate our overall organizational structure, manufacturing footprint, and the accountability and governance mechanisms we need to instill in the business. More news will be shared in the coming months about Winnebago re-tooling its organizational strategy to more effectively compete. The subject of people. As I mentioned last quarter, we are focused on building a performance culture here at Winnebago, one which will raise the bar internally in terms of the level of talent and externally in terms of results. This will be a balanced journey to blend the good able team we have today and their intimate knowledge of the company and the industry with the arrival of new talent which should bring and be able to apply relevant best business practices. We started that journey with the recent appointment of a new Vice President of Strategic Planning and Business Development, Ashis Bhattacharya. In this position, Bhattacharya will be responsible for establishing, developing and facilitating strategic planning and new business development process. He will be based out of our new Minnesota office, but like the rest of the evolving executive leadership team he will be expected to be physically present in the business wherever needed. I am extremely excited about Ashis’s arrival, especially as we scan the landscape for future growth opportunities. The company is increasingly well positioned from a balance sheet perspective to be smartly active on the right growth opportunities. We also recently announced the election of a new Chair for our board of directors in Bob Chiusano and the recognition of two retiring long-time directors later this calendar year. We anticipate the evolution of our board’s composition and engagement will have a strong accretive impact on future strategy. In addition, we will continue to identify and develop key talent internally within the organization with the goal to unleash accelerated growth and profitability and create a stronger level of competitiveness and accountability. Much work is also underway here at the company to modernize several of our employee engagement policies to both motivate our teammates to drive new levels of productivity, but allow our employees to share in the future gains and hopefully the value creation we execute within the company. Lastly, processes. As stated earlier, the continuing ERP implementation project is providing opportunities everyday for the Winnebago team to create a future state for many, if not all of our business process. This is an inflection point in terms of systems transformation that we must take advantage of. I would like to mention though three other areas of activity that we believe will lead to stronger results in the future. One, in late May, we launched an operations assessment project focused, first on our North Iowa manufacturing and vertical integration facilities. This assessment will provide us a clear updated point of view on the significant continuous improvement opportunities that reside in our North Iowa operations. Projects will be broken down into quick hits, medium-term and long-term opportunities and we will work feverishly to monetize the value of these opportunities and drive more organic capacity with the same existing resources. Second, we have launched a brand vitality study that has never been done before here at Winnebago. This study will both validate the current strength of our flagship and iconic Winnebago brand, but it will provide us valuable insights in the areas such as market segmentation and competitive brand attributes. Our brand is one of our most important assets and this study will allow us to be more progressive and sophisticated in how we position ourselves and create preference for Winnebago products in the market. Last, our strategic sourcing project will be accelerated and expanded in the coming year. Under strong leadership, we have driven impressive results in the first 18 months, the next stage will expand this effort to further commodity and material groups and impact our towables business as well in addition to our existing activities on the motorized side. We can and will create a culture where ways to serving out relentlessly and systematically. So as we wrap up our call this morning, or at least our opening comments here, I wanted to remind you all of the upcoming Winnebago brand national rally being held here in Forest City, Iowa in late July. This annual event attracts thousands of passionate Winnies from all over North America in a celebration of Winnebago and the RV industry as a whole. We get a chance to not only say thank you to our loyal customers and have some fun, but also spend valuable time listening to them about the ways we can improve our products and our overall sales and service experience. I am looking very forward to attending my first grand national rally in another month. At this point, I will ask the operator to please open the call for questions.