Michael Happe
Analyst · Robert W. Baird. Your line is open
Thanks, Sarah. As we close the books on a productive fiscal 2016 year, we're already underway obviously in fiscal 2017. My remaining comments this morning will focus first on several of the important seeds of change that have been planted in the last nine months, and secondly, some further thoughts on the Grand Design announcement and integration activity ahead. Working with our board of directors, our executive leadership team and with many key employees throughout the organization, we recently unveiled a new vision statement for Winnebago Industries. While most successful organizations have this already in place, Winnebago in fact did not have such a document that could serve as the North Star for our work ahead in the years to come. The seeding of common language around purpose, vision, mission, values and guiding principles is candidly foundational work that must be and now has been done for the whole of our team to be aligned in the future about how we will treat each other and serve our customers. We will be focused on helping our customers explore the outdoor lifestyle, enabling extraordinary experiences as they travel, live, work and play. This new vision provides a strong base for future growth and highlights the passion our Winnebago employees have for their craft, the dedication of our channel partners to exceed customer expectations and the loyalty and zealotry our end customers have for our brand, and for the outdoor lifestyle. No organization can reach its ultimate potential without the right leadership team and chemistry in place. We have been very pointedly and diligently upgrading, repositioning and adding new talent on the executive leadership team here at Winnebago. Our work continues on this front, but we are pleased to date with the moves made. Scott Degnan has made the move internally to our towables leadership position in Indiana and has begun to make further necessary changes to strengthen that business. We have invested in focused general manager leadership within our motorhome division and added a talented experienced senior executive in Brian Hazelton, to focus and lead our upcoming resurgence in that core category. Our investment in a VP for strategic planning and business development, Ashis Bhattacharya, has already paid off with the pending addition of Grand Design to the portfolio. Within the last several weeks, our latest DLT addition, Vice President of Operations and Manufacturing, Chris West has begun and immediately started prioritizing a long list of operational excellence opportunities that are present here. And lastly, we are nearing the final stages of our search for a new Chief Information Officer, who will not only help bring home the ERP implementation project, but as importantly, provide functional leadership in building the data driven decision making culture we aspire to, and will work with our product management and engineering teams in the future to create a more connected customer experience. Leadership matters and we will not rest until we have the right talent in place across the whole of the business model to compete for ultimate leadership in the industries that we compete in. Our recent investments in an operational assessment of our manufacturing and supply chain competencies and a brand health assessment have also been completed. Now, the hard work begins. Both assessments provided rich feedback about what we do well, but also what we can do better. On the operation side of our business, while a leader in the RV industry in terms of the quality of the products being produced, we have untapped levels of capacity, quality, efficiency and employee satisfaction that we will immediately begin work on. Concerning the brand study, we have validated that indeed Winnebago is the best known brand in the RV industry, and has significant goodwill with customers in terms of reliability, quality, safety, and trust, much of it due to our outstanding legacy and the hard work of our employees. But as we become more precise with our marketing and product segmentation efforts, we must ensure that our flagship brand is both relevant and alluring to customers across the whole of the RV demographic spectrum, and that we have unique positions of differentiation that are communicated, and most importantly valued. 2017 should bring some fresh new strategies as to how we tell our Winnebago brand story. My final comment on our organic activity has to do with our renewed focus on dealer relationships, and bringing stronger new products new to market. While possessing some of the best sales people in the RV industry, it has become apparent to me that senior leadership at Winnebago can do a much better job in supporting those sales teams, by forming stronger, more strategic relationships with our important dealer partners. We will look for more intimate opportunities to listen to dealer principals, sales managers, and service leaders. We will work to ensure they trust our commitment to this industry, and our passion for improving our business, by providing products and services that enhance their bottom line as well. Winnebago was late to the product management model within the RV industry, and we're really just now beginning to gain some momentum with these leaders and their teams in driving differentiated new products to the market. The Winnebago Paseo is the latest addition to our market leading class B line up. Built on the Ford transit van chassis, the Paseo further elevates our company's class B product offerings, featuring off the grid camping capabilities, and an innovative floorplan. New floorplans within our Forza diesel product series are also gaining momentum, and improving our value based diesel options. The Winnie Drop 170K is Winnebago’s newest entry to our retro teardrop travel trailer lineup. It features an outside kitchen and an easy to pull lightweight design. Available in several exteriors colors, the Winnie Drop matches as well to almost any tow vehicle out there. The Minnie Plus is also a new line up of travel trailers, which already includes the Micro Minnie and the Minnie Lines. Now, moving on to the acquisition of Grand Design. We covered many details surrounding this transaction on our call last week, and in several one on one discussions that followed. Today, we’d like to further focus on the business strategy, market reaction, and integration related to this opportunity. Earlier on in my tenure with Winnebago, it became apparent that we needed to both accelerate the growth of our towables business, and explore any consolidation plays that were available to be made. However, we were always committed that the deal must be right culturally, strategically and financially. By acquiring the fastest growing manufacturer of towable RVs in Grand Design, we will immediately enhance our product penetration in the towable segment with a suite of some of the industry’s strongest towable floorplans. Winnebago has the whole game scale, possesses a broader catalog of products, and mitigates a bit of cyclicality pressure to do a much more balanced portfolio in terms of motorhomes, versus towable sales. From a brand perspective, we have added the hottest set of product labels in the towables category, and a legitimate complementary brand in Grand Design that has miles of runway. From a talent perspective, we are gaining some of the best operators in the entire RV industry. They will bring a tremendous amount of expertise, passion, and additional unique points of view to our key leadership team. Their care for each other and their customers, is similar to that of Winnebago. And financially, the acquisition should result in new topline growth opportunities, immediate enhancement of our margin profile in fiscal 2017, and bottom line accretion that will benefit both the shareholder, but also the business. Now we're moving toward the close of this transaction in a managed, yet expeditious manner, paying particular attention to the financing structure and the details of our future balance sheet. Our teams have been in constant contact with our dealer networks, clarifying the anticipated benefits and highlighting what will or what won't change in our go to market strategies. The specifics of our integration approach are evolving. We will initially be focused on the areas of finance, HR, IT and sourcing in the first 90 to 100 days. Both employee bases are excited and the Winnebago team is preparing for how we best support and continue to empower Don Clark and the Grand Design business team and their unique business model in the years ahead. The annual RVIA show in Louisville is less than 50 days away and it will be great to see two strong brands in the convention center that will contribute strongly to our enterprise’s future. So that's probably enough for now. Before we head into the Q&A, I would like to end by thanking our employees in Winnebago for handling so professionally all the change that has been thrown at them in the last nine months. All is intended to be change in the right direction. We also very much look forward to welcoming Don Clark, Ron and Bill Fenech and the entire Grand Design team to the Winnebago family in November. Thanks for your time this morning and I will now turn the line back over to the operator for any questions.