Michael Happe
Analyst · Robert W. Baird. Your line is open
Thank you Sarah. I will start with an overview of outlook and drivers for the second half of this fiscal year, then we will provide a more specific update on the strategic initiatives mentioned earlier and close with some initial thoughts on future areas of opportunity for the Company. As I spent time in the field visiting with some of our largest dealers, the following key attributes about Winnebago’s business were consistently mentioned. First, the Winnebago brand name remains extremely strong in the market. Second; our reputation for leadership in the area of product quality is still sound despite some of the recent challenges we face. Third, our dealer relationships especially on the motorized side are rock solid and provide us with a foundation for future growth in motor homes and the ability to leverage placement of our towables product line as well. And fourth, our culture is very focused on customer service and retaining strong relationships after the sale with our end customers. All of these factors form a strong foundation to build upon. Looking at the second half of the fiscal year, we remain optimistic that the momentum in our towables business will continue due in large part to the introduction of enhanced product offerings and expansion of our dealer network and improved productivity. Over time, we believe we have a significant opportunity in the towables business to even better leverage the Winnebago brand and our relationships with other channel partners while also creating more consistency in the product quality levels and the sales and service experience that we have historically reached on our motorized side. On the motorhome business, we will continue to face pressure on overall market share as a result of the factors that were cited at the beginning of this call. We are aggressively working to address many of the manufacturing inefficiencies in the back half of fiscal 2016 but we will not compromise the quality of the products we ultimately place into the market nor the quality of the manufacturing transition of our high-end diesel products that are beginning to move from North Iowa to Oregon. When looking at our product mix in the coming months, we will continue to focus on building our Class B and C market share and deliver a large amount of rental units during the third quarter consistent with similar timing in previous fiscal years. Additionally, our new diesel power Class C Fuse product line which was unveiled at the December RVIA show in Louisville, Kentucky and was named top RV Debut by RV Business, is being well received by our dealers and the retail customers. Although the value segment of the Class A gas category will continue to be a short-term challenge for us, our brand new Vista and Sunstar 29VE floor plan featuring an optional tailgate exterior kitchen package was our top seller at this year's Tampa RV super show. In addition to managing increased quality during this period of constrained motorized manufacturing, we will stay focused on driving higher levels of profitability than in previous years. Now summer time in Iowa also brings back the annual Grand National Rally held here in Forest City when more than 1,000 Winnebago owners migrate back to the heartland and celebrate their affection for the Winnebago brand and the RV lifestyle. This event provides our team here with valuable voice of customer feedback on how we can improve in the future and I look forward to meeting many of our loyal customer owners during this event. Now let’s move a review of a few of our strategic initiatives. I will first start with our ERP implementation which is a systems transformation within Winnebago. This upgrade is long overdue and will revolutionize our ability to manage information, identify value creation opportunities and allow us to make more timely effective business decisions. Importantly, it is a scalable system capable of supporting our anticipated long-term growth ambitions. There are no material changes to the cost of the overall implementation and timing from our last conference call in December. We still expect ERP implementation to be completed in the back half of fiscal 2017. Our next initiative is the expansion to the West Coast through the new manufacturing and service facility in Junction City, Oregon. Having had the opportunity to spend several days in the region reviewing the project and the campus in person and visiting with our local dealers in that area, I am highly encouraged by the potential this project can have for Winnebago in the future. There is immense energy within the company and the local community to help establish and start up a successful operation. Opening a new plant especially one focused on high-end premium Class A diesel products is not a simple undertaking. We are using this opportunity to set up our entire value stream in the most efficient way possible from the very beginning of this plan. There are no material changes to the previously communicated costs or timing of this initiative. The first few production units are in process as we speak and our goal is certainly to ramp up to a robust manufacturing schedule by the end of fiscal 2017. We will have significant incremental capacity for additional diesel products out of that facility in the years that follow. As a reminder, this initiative will also open up significant production capacity in our Forest City campus that will allow us to specifically target increased output of Class A gas and Class C products. No doubt we wish we have this extra production capability right now as the industry continues its upward progress but the work is started and we will do this in an organized disciplined manner so there are no implementation start-ups surprises and we have future success for years to come. Lastly, I have been extremely pleased with the work being done by the strategic sourcing team. A major component of this initiative was the introduction of new processes to analyze in-source components and commodities and partner with our existing suppliers for increased savings and efficiencies. We have found success with this program in its first full year and it has put a spotlight on further expansion opportunities of the strategic sourcing initiative across the organization as we apply these tools and processes to other areas. Furthermore, the project and its lessons learnt will be invaluable as we expand manufacturing in Oregon as there we will utilizing a larger percentage of third-party suppliers on those diesel products as compared to our more vertically integrated model here in North Iowa. We are currently in the process of establishing our savings goals and targets for the fiscal 2017 year. From a strategic standpoint, here is what we will be focused on in the months ahead. Strategy; I will be working closely with the Winnebago Executive Leadership team, select key management within the Company and our Board Of Directors to craft a stronger future state vision of what Winnebago aspires to be in the future. And how that is different in a meaningful way from our competitors. Once we agree on that future state vision and our upcoming multi-year roadmap, we will first share it with our valued employees and teammates here at Winnebago and then work to provide you with appropriate visibility to our BHAGS and future strategies. Structure; we will be evaluating our organizational design, our manufacturing footprint and the accountability and governance mechanisms within the company to ensure that we can get ahead of the business much more effectively than we have in the past and put ourselves in better position to fund and execute the long range strategic plans we will create. People; we will focus on future strategies that result in building an even stronger overall team. This will require identifying and developing current key talent in the organization that can create ideas that will unleash growth and profitability but we will also need to add new skillsets to the organization and create stronger levels of external competitiveness and internal accountability within our culture. We want to have a very healthy work environment internally that allows our employees to share in the future gains of the company, but we will also be focused on winning in more effective ways externally. Process. While our new ERP system is likely to help revolutionize our ability to manage what we measure in the future, we will drive a new level of rigor around continuous improvement principles in this business. Given our somewhat inconsistent history of instituting formal CI processes within the company, we strongly believe there is significant value that can be created organically in future years by identifying and driving out waste in a more systematic fashion. Ultimately, we want to capitalize on the power of AND, driving increased market performance via organic inorganic and non-organic growth initiatives and delivering improved financial results and stronger returns to our shareholders and strengthening our customer centric culture and overall team here at Winnebago. Thank you again for your time this morning. Stephanie, will you please open the call for questions at this time.