Mark McCollum
Analyst · Evercore ISI
Thank you, Christoph, and good morning, everyone. I'm pleased with our third quarter results, especially the accelerating trajectory of our transformation path. Our transformation efforts have added approximately $150 million in incremental EBITDA compared to the 2017 baseline. This amount represents approximately 75% of the total EBITDA increase for the first 3 quarters of 2018 versus the first 3 quarters of 2017.
Thousands across the organization have come together to drive our transformation forward. Because of their commitment, we're carrying out initiatives that will continue to deliver improved financial results and add long-term value for all of our stakeholders. I'll revisit these in a few minutes to give you our cumulative progress on the transformation initiatives and some details behind each work stream.
Our progress this quarter has not come without some bumps in the road. Revenue was flat sequentially versus our expectation of mid-single-digit growth. Some of the variance was created by our own choices, such as when revenues were decreased when we started turning down unprofitable contracts. But we also experienced transitory supply chain issues and manufacturing inefficiencies that decreased top line results during the quarter.
Adjusted free cash flow came in about $35 million below our goal of breakeven for the quarter. Although we fell short of our target, we've made significant improvements in this metric, both sequentially and on a year-over-year basis. Continued challenges converting working capital to cash are mostly to blame for the lower-than-expected cash flow results. Make no mistake, we are laser focused on these issues, and we have initiatives in place to keep us moving in the right direction.
The transformation initiatives are not designed to solve small problems one time and then move on. In order for this massive integration program to be successful, each item, each process must be evaluated to drive out systemic inefficiencies causing us to waste time and money. From the sales organization all the way to the payroll department, we're working to rectify historical issues.
Transformation is hard work, and the organization is using muscles it's never used before. However, I see the results firsthand every day. As we progress, I'm confident that we're solving issues more quickly and finding additional opportunities for improvement beyond our original scope. This is an ongoing process, and these positive trends will intensify to deliver even stronger performance results.
So where are we in the transformation process? Well, as Christoph talked about, through the first 3 quarters of our 2-year plan, we have added an annualized run rate of approximately $300 million of EBITDA or an almost 75% increase over our 2017 EBITDA. Based on the guidance for the fourth quarter, we expect our EBITDA for 2018 to increase over last year by approximately 80%, well outpacing our peer group, with the transformation responsible for about 3/4 of the overall improvement.
As of today, we have completed the necessary work for nearly $600 million in recurring EBITDA improvements. We're working against the time line to complete initiatives with a value of $1 billion by the first quarter of next year. Our experience to date suggests that it takes a few quarters for these improvements to actually hit the P&L statement. As such, I remain confident that we'll see it in the run rate by the end of 2019. We're focused on ensuring each of our initiatives delivers the promised positive impact to our bottom line.
Now I'd like to take you through the group's dedicated executing initiatives in generating value, our work streams. Our manufacturing work stream made the largest contribution to our overall progress this quarter. And we anticipate that in the fourth quarter, it will show a significant increase compared to year-to-date results. As a global provider, it's critical that our manufacturing footprint operates as an efficient engine, scales appropriately and offers best-in-class capabilities to our customers. To support this initiative, the work stream has consolidated operations from 4 facilities and is currently rationalizing our manufacturing footprint with larger purpose-built facilities in fewer locations.
While we optimize our supply chain, we remain focused on maintaining service continuity, and we're committed to improving our manufacturing deliveries before year-end. The demand for some of our technologies, such as our sucker rods and new Rotaflex long-stroke pumping units, has outpaced manufacturing, even while producing at near full capacity. As we move forward, implementing transformation initiatives will help us to better serve our customers in a more efficient and cost-effective manner.
Our logistics and distribution work stream has also realized a substantial amount of savings. As one example, the work stream is implementing centralized trucking in the United States for a recurring annual benefit of approximately $4 million. It has also started implementing freight pay and auditing in North America for a recurring annual benefit of $3 million.
The procurement work stream is starting to gain traction as well. We've been working to consolidate our purchase of similar parts and materials with the same vendors. We've released requests for proposal representing $840 million of annual spend. We expect them to start delivering value and impacting the P&L this year and into the next.
Within the G&A work stream, transformation initiatives related to streamlining IT services have resulted in recurring annualized cost savings of $16 million. This result represents the benefit of work we've undertaken since the beginning of the transformation process.
The rest of our work streams are completing initiatives at a steady rate, and we should see -- we should continue to see advancement. I've stated many times before that accomplishing these self-help initiatives is critical to increasing our recurring EBITDA and establishing a solid foundation for the company going forward. The sooner we get our work done, the sooner our stakeholders will reap the benefits.
As we execute our transformation initiatives, we also remain focused on delivering daily for our customers. This quarter is no exception as one of our newly articulated core values, flawless execution as a standard, that we're working toward every day. The organization is embracing the positive correlation between exceptional safety and service quality, delivering customer value and profitable growth. Our year-to-date performance reflects our commitment to this principle. As market activity has continued to increase, we've surpassed our goal for reduced nonproductive time in 2018. To add to that, we have completed work without a lost-time incident for 98% of our customers. This type of consistent performance is key to a trusting customer relationship no matter where we operate.
In the United States, we've seen promising results from product commercializations across our portfolio. For example, the demand for our PressurePro control system, launched in the fourth quarter of 2017, is exceeding our production schedules. We plan on increasing deliveries in the first quarter of 2019 and expect to be sold out for the remainder of next year.
Likewise, the commercialization of our new and improved Rotaflex long-stroke pumping unit in the second quarter of this year is surpassing expectations. In short, our customers are energized by the value of the new unit. It increases production with fewer strokes, reduces lifting costs, streamlines maintenance and enables the cost-effective transition to rod lift earlier than ever. We are doubling our manufacturing rates to meet demand in North America.
Another technology with high customer demand is our Magnus rotary steerable system, which as you know, we launched earlier this year. In fact, the footage drilled and revenue booked has undergone a significant increase. In the month of September alone, the footage drilled increased by 68% and the revenue increased by 52% over the year-to-date totals through August.
Magnus has received very solid reviews from our customers. In Mexico, we drilled an entire well, and along with our RipTide reamer, we drilled and reamed a well with a 42-degree profile. We've also used it in some of the most challenging unconventional sections, and it did not disappoint.
In the Permian, we mobilized in 10 hours to finish a competitor's job, and we reached the Magnus tool's deepest depth in the process. And last but not least, in the Eagle Ford basin, we displaced an incumbent and drilled 2 wells flawlessly by achieving a higher rate of penetration than the customer's previous tool.
The next frontier for our RSS is the Middle East, where the mobilization is now in full swing. The Magnus is working, it's proving itself and we're building them as fast as we can to keep up with the growing demand.
Having the technology is one thing. We can definitely offer our customers impressive tools, such as our Magnus RSS, Rotaflex unit and PressurePro system. But we also offer the expertise to deploy these new tools in the right context and with other existing technologies to provide customers with high-value, integrated solutions.
In one such case, we replaced a major competitor in the Permian because of our strong technical capabilities in formation evaluation. Our InZone well placement services, combined with our SpectralWave logging-while-drilling technology, is helping our customer with real-time well trajectory strategy while increasing wellbore exposure.
In the Eastern Hemisphere, we've made steady progress with the Weatherford ESP through the Valiant alliance. During the quarter, we finalized the agreement and worked hand-in-hand with Valiant to qualify this technology with key customers in our target markets. I'm happy to announce that we have agreed to the first deployment of our ESP system with a prominent national oil company in the Eastern Hemisphere, and this is not a single technology transaction.
Let me explain. Only Weatherford offers complete production solutions for every form of lift in every production environment. First, we offer all forms of lift so that we can devise true lift-agnostic solutions. Second, we offer everything needed to optimize each form, from downhole components to surface equipment to intelligent production-optimization systems. We call this an end-to-end solution. Our Eastern Hemisphere customer is taking advantage of our differentiated end-to-end ESP solution for a high gas-to-oil ratio well with flow rates ranging from 230 to 1,200 barrels per day.
We're currently mobilizing equipment for the first 2 wells, including all hardware, automation and our industry-leading ForeSite optimization platform, the latter of which will mitigate gas lock in this particular application. Further, we're simultaneously working with this customer to optimize their gas-lift assets with our Smart Gas-Lift and ForeSite technologies as well as piloting new hydraulic jet and rod-lift programs.
And speaking of our digital production software, we recently released our ForeSite and CygNet software platforms on the Google Cloud to reduce costs and infrastructure requirements. Essentially, the collaboration places a virtual network of IT professionals and computing power right at our customers' fingertips. With the Google Cloud, operators can easily deploy and access our software to maximize uptime per dollar spent.
Next month, at the 12th Annual Weatherford Enterprise Software Conference, we have an exciting announcement for our ForeSite production software suite. We've already integrated features such as the cloud and advanced analytics. Now we're expanding the suite even further to deliver high-frequency data, intelligent alerts and autonomous control.
Also in the Eastern Hemisphere, we have a field trial in the works for an unprecedented solution, a system that transforms the risk-and-reward equation in deepwater. We combined radio-frequency identification, or RFID technology with our premium completions equipment into one tool, our trip completion system. This system enables installing the upper and lower completion in one trip, which can reduce installation time by 35% to 40%.
By using RFID technology, the trip system eliminates the need for control lines, washpipe, wireline, coil tubing and workover rigs. The result is 100% intervention-free operations that enhance safety, increase efficiency and improve predictability. The reliability of our trip system is bolstered by our 10-year track record for successful RFID activations.
We've also made significant strides for our Eastern Hemisphere customers with our integrated services. Our project-managed well abandonment services leveraged components from the entire Weatherford suite. One such project included drilling rental tools, fishing services, wellbore cleanup and tubular running, among others. In the end, the services enabled plugging and abandoning 13 platform wells in the North Sea 125 days earlier than the customer originally planned.
We've been accumulating these kinds of customer success stories since the beginning of the transformation. Together, the transformation and our technologies create these successes. In turn, these successes increase our EBITDA. This chain of events creates a virtuous cycle for continuous improvements in the future to strengthen our company as a whole.
As for the future, we expect rig counts and overall operators spending to increase again in 2019, similar to this year. Despite recent concerns in the 2019 oil demand forecast, we still foresee a favorable supply and demand backdrop for the global oil and gas market. We're even beginning to see greenshoots in offshore activity in shallow-water and harsh environments. We believe tendering activity for longer-term deepwater projects will have more of an impact on 2020. All of these variables point toward a positive trajectory in 2019, which we think should result in high single-digit spending increases year-over-year by operators.
Now our 2019 market outlook may be a bit less optimistic than some of our peers have expressed. In spite of that, we must remember that the EBITDA growth attributed to our transformation initiatives is somewhat separate from robust market activity. The transformation is really what's going to drive the numbers. That keeps everyone's feet to the fire in executing the transformation, and if the market's better, that will just be icing on the cake.
Since we began our transformation, we've announced several divestitures. Most recently, we announced the divestiture of our Laboratory Services worth $205 million. All in, our cumulative progress will amount to more than $900 million. When we complete all these sales, we'll have brought our largest transactions across the finish line.
The deals to date have been harder to get done and have taken more time than I would have ever thought given their size. So going forward, we're going to stop prognosticating about timing. We're still aggressively working on the same remaining basket of deals we originally said we would do, but they will get done when they get done. Our main priority is to continue executing on the transformation. I'm confident that we'll achieve our $1 billion incremental EBITDA run rate target in accordance with our original time line.
There's a tremendous amount of opportunity within Weatherford, and I believe we're just starting to see what improvement this company is capable of. We have the right people, processes and technology in place to ensure long-term stability, profitability and growth. In the months ahead, I look forward to realizing our vision for a transformed organization.
With that, I'll turn the call back over to the operator. Carol?