Mark McCollum
Analyst · Evercore ISI. Our next question comes from David Anderson from Barclays
Thank you, Christoph, and hello, everyone. Once again, I'm happy to report sequential and year-over-year improvements in our operating results during the second quarter. Transforming the way on which our company does business is the most important step to improving earnings and cash flow and providing a path to reduce overall debt. Our transformation is in full force, and we now have tangible evidence of its effect on our bottom line and back-to-back quarters.
With a clear mission, the right organizational structure and a solid strategy, our Weatherford team is embracing this challenge head on. And together, we have already made considerable progress toward our ultimate goals.
As Christoph mentioned, impacts of our transformation initiatives were 78% higher sequentially, which was above the high end of our expectations. I'm pleased that we've reached nearly 20% of our $1 billion target. We'll make additional progress on these initiatives as our transformation continues to accelerate.
We expect to approach 30% of our recurring EBITDA target by the end of the next quarter. We are running toward our goal of $1 billion in profit improvements and, internally, setting our sights on bigger targets. Our ultimate aim is to generate more sustainable value for all of our stakeholders.
Shortly, I'll share our progress in key individual work streams. But first, I'd like to give a shout out to the Weatherford transformation team. Our organization has readily embraced the changes required to make these targets a reality, as shown by the results from the last 2 quarters. The transformation team is working relentlessly toward completing close to 1,600 different transformation initiatives. The results are coming fast, but that doesn't mean they're coming easy.
I cannot understate the sacrifice of time and the amount of heart and dedication being put forth by our employees to get this done. This is a massive integration project, and our team is working incredibly hard to build a new organization, to implement new processes, to install new systems, to learn new disciplines and to instill a new culture, all while continuing to perform their day-to-day duties. This is not a simple ask, so I want to personally thank the Weatherford team for achieving the results to date. It's a testament to your determination, hard work and commitment.
Now I'd like to provide an update on the work streams that were most instrumental in driving our second quarter progress. A key work stream in our success this quarter was sales and commercial, which had the most upward movement. One initiative in this work stream showed marked improvement during the quarter relates to pricing customized products, where we're using new planning tools to ensure we've accounted for the full cost to design and manufacture bespoke products we produce for specific customer needs. This area has a great deal of opportunity to increase profitability from the value we help create for our customers.
In addition, we had improved our win rate and execution on integrated service projects in Mexico, further contributing to the success in sales. The group doubled its revenues from the last quarter. Strong operational performance enabled us to extend the scope of work onshore and move into more complex wells offshore with the respective increase in revenue and profitability. Our sales initiative specifically focused on the Permian Basin also positively influenced results in this work stream. We invested in local talent and integrated service centers designed to help operators produce more barrels at a lower cost for longer. We also implemented a dedicated call center to improve responsiveness and enhance overall customer service.
Another work stream, operational and product lines, also made significant progress this quarter. This work began with the earlier realignment of our geo zones and product segments. This quarter, the realignment simply continued to cascade down through the organization. Our new structure is working as intended so that there's greater clarity in roles and responsibilities and increased accountability and collaboration within the organization.
So these 2 work streams led the way for improvements this quarter.
During this quarter in G&A, initiatives were finalized to streamline and standardize our compensation and benefits policies across the company. We also signed contracts to outsource several back-office activities in finance, human resources and IT. The transition of these activities is already underway but will take the remainder of the year to complete with larger benefits expected in 2019.
In procurement, we're a little behind where we wanted to be at June 30, but we're making up ground fast. In particular, we're bundling similar products throughout the organization into request for proposals, or RFPs, to our vendors to leverage our volume of spend. This approach will enable us to better align with our vendor base and maximize our savings, as we purchase parts and materials more efficiently. In addition, it opens up opportunities for our primary vendors who can handle larger volumes to benefit from the scale of our purchasing. We've already released RFPs, representing about $750 million of annual spend that are in the queue to deliver value in the second half of the year. These RFPs include machining, elastomers and key artificial lift components.
In our manufacturing work stream, we've made several decisions during the quarter to rationalize our footprint, including consolidating facilities in Canada and closing a plant in Vietnam. And we accounted for a large amount of related implementation cost during the quarter. These initiatives, by their nature, take time, and there are no delays compared to our original plans. The results for this work stream are expected to accelerate toward the end of this year and into early 2019.
In the logistics and distribution work stream, we were able to post some savings on freight cost in this quarter. Beyond that, we're working smarter to develop more efficient ways to distribute our products and are piloting several cross-docking initiatives that yielded positive early results. We're increasing our internal collaboration, which is one of our core values, and working together to leverage our size and to streamline transportation needed to ship items around the world.
We're now a couple of quarters into our transformation, but a tremendous amount of work remains. While I'm very pleased with the transformation benefits, I'm equally disappointed by our second quarter cash flow results. We recognize that we must correct this.
A primary focus on both the transformation and our daily operations is generating cash. We remain committed to our target of achieving breakeven cash flow for the year. Many on the call may recognize the magnitude of this challenge, in particular, as we continue to see accelerated growth. However, this is the goal we've set for ourselves. And as Christoph previously noted, we're taking aggressive, focused, remedial action where necessary to get it done.
A focus on flawless service quality execution is also critical to our path to profitability. In fact, our focus on improved processes and standardization has enabled us to achieve record service quality levels, and we're currently exceeding our target for nonproductive time reduction in 2018. At the same time market activity is increasing, our service quality metrics are improving. This sets a solid foundation for enhanced operational performance.
As I've anticipated, this supply-driven industry recovery continues to demonstrate wavelike patterns with specific areas of rapid acceleration suddenly seeming to lose momentum just as quickly. But on an overall global basis, we continue to move directionally higher. The best demonstration of these trends is, perhaps, in the Permian Basin, where the development of plentiful resources has run into headwinds, as takeaway constraints have created price fluctuations and uncertainty surrounding drilling and completion activity in the coming quarters.
We're watching the situation carefully, but as you've heard from our peers, we neither see a substantial pullback in activity nor are our Permian customers telling us they plan to. Most of the noise seems to be related to frac capacity and pricing, which doesn't really impact us today. Even if operators in the Permian Basin delay completions or decrease rig counts, there will be a continued emphasis on maintaining current production. This trend plays right into our wheelhouse.
Artificial lift is a core competency of Weatherford. The recently announced alliance with Valiant helps fill in our electrical submersible pump offering to create the strongest portfolio of artificial lift applications in the industry. Multiple customers have expressed enthusiasm for this alliance and the technologies it brings. We look forward to sharing more detail with you in the coming quarters.
We've also signed new software contracts with several operators across major U.S. basins. One of these contracts engaged Weatherford to install ForeSite production software on approximately 26,000 wells. The ForeSite platform was introduced in 2017, marking the first in a series of integrated software offerings that combine proven Weatherford production optimization technologies with the Internet of Things, cloud computing and advanced data analytics. We further expanded this platform during the first quarter, building on its existing capabilities for reciprocating rod lift systems. Our platform now also supports gas lift, electrical submersible pump systems and naturally flowing wells.
Regardless of what happens near term in West Texas, we remain very encouraged by activity levels elsewhere in the U.S. and around the world.
Latin America, for example, has shown very promising results during the second quarter. We benefited from integrated project awards in this region, and we believe this trend will continue. A major operator in Argentina awarded Weatherford a 5-year contract worth $300 million for fracturing, coiled tubing, wireline completions and testing services. Another operator in Columbia awarded Weatherford a 5-year contract worth $270 million for multiple product line services, including fracturing, coiled tubing, wireline, fishing and reentry, Tubular Running Services, Completions and testing.
In Mexico, integrated project activity has increased, and we've executed work using solutions designed to meet our customers' unique needs.
In April, we introduced our new push-the-bit directional drilling system, the Magnus rotary steerable, which combines reliable, high-performance drilling with precise directional control. Since then, we performed several jobs, including an onshore oil well in Mexico where the Magnus RSS drilled 6,400 feet in one run and saved 1.2 days compared to drilling estimates.
Our Eastern Hemisphere operations experienced modest activity increases during the first half of the year, and we expect the second half results to be even stronger. We've seen an uptick in tender activity and have identified opportunities to extend our business into new markets through multiple product lines. For example, in Kuwait, we received a contract to supply liner hangers for field operations in the deep drilling sector. This represents an additional product offering in the space for Weatherford, enabling us to expand operations in the high-pressure gas drilling markets throughout the Middle East.
We anticipate further expansion into untapped markets in the region, as we focus on offering customers access to our complete portfolio of product, services and technologies. Our transformation initiatives will help us to optimize our sales and commercial operations to achieve cross product line synergies.
Elsewhere in the Middle East, we deployed completions and cementing equipment, including the SwageSet V0 packoff stage tool. We delivered managed pressure drilling equipment for a gas well campaign, subject to an ultra-narrow window and high temperatures and pressures, which, compared to conventional methods, reduced the average drilling time by 15 days.
In the Asia Pacific region, we won a 3-year contract from a major operator in Australia for Tubular Running Services, largely based on our safety performance, differentiating technologies, including our connection evaluation software and our experienced local workforce.
As demonstrated by our first half results, operational highlights and new contract wins, Weatherford is well positioned to continue growing earnings, EBITDA and cash flows by responding to market trends and continuing to benefit from our transformation. The second quarter results confirm that our transformation is building momentum and delivering the intended path to profitability. We're seeing strong growth in our process discipline and positive shifts in culture.
I'm pleased with our progress toward our operating improvement goals, the divestitures of certain noncore assets and our organizational changes. I remain confident that we'll achieve $1 billion in annualized recurring EBITDA improvements by year-end 2019 and cut the debt=to-EBITDA ratio in half by the end of the year 2018.
You can rest assured that as stewards of your company, we'll utilize our resources and assets to deliver sustainable and profitable growth for all of our stakeholders. Changing the way Weatherford has historically done business will ultimately create a formidable company for the long term. We're well on our way to becoming a stronger, healthier, more integrated energy services company, and I look forward to telling you about our evolution in the quarters ahead.
With that, I'll turn the call back over to the operator. Carol?