Mark McCollum
Analyst · Cowen
Thanks, Christian, and good morning, everyone.
As you know, 2019 was a very challenging year for Weatherford, and I'd like to take a moment to acknowledge the enormous support that we received from our stakeholders, including our shareholders, lenders, customers, vendors and particularly our Weatherford employees as we went through Chapter 11.
I believe we're a better company today than we were a year ago, but it's not because we believe the financial restructuring resolved all of our challenges. As you know, Weatherford's issues were more than just its capital structure, we had operational and cost structure issues, too.
We launched a transformation plan back in late 2017, early 2018, aimed at increasing our profitability by structurally changing our organization and streamlining decision-making to improve efficiency. Through this plan, we began the process of standardizing, simplifying and systematizing the way we work. We made steady progress toward these goals throughout 2018. And while market headwinds and our financial challenges in 2019 negatively impacted the pace of our transformation program, we did not stop working on improving our operations while we were in Chapter 11.
In North America, we restructured our business to be more efficient and profitable by reducing our footprint, rightsizing our headcount and evaluating our product and service offerings. As Christian described earlier, we significantly reduced our manufacturing footprint and began optimizing those operations. We made meaningful progress on reducing our global support cost. We repaired our critical vendor relationships and began to make progress on realizing better terms and pricing. We've maintained our focus on safety and service quality, strengthened customer relationships and continued to be rewarded with new work from our customers.
And finally, we continue driving the commercialization of disruptive new technologies, which included but weren't limited to Vero automated connection integrity, our Magnus rotary steerable system, the ForeSite production optimization platform and our TR1P, single-trip completions technology.
Our international revenues accounted for just under 70% of our combined consolidated revenues during the year, offering Weatherford a diverse and attractive footprint, particularly in the current market environment. Excluding the impact of divestitures, our combined international revenues grew by 6% year-over-year in 2019. Our growth in these markets was possible because of close partnership with our customers, who continue to believe in us and supported us throughout our financial restructuring.
Last year, we engaged in a proactive and transparent communications campaign with our customers. To achieve this goal, we hosted more than 30 technology road shows in 9 geo zones with more than 700 key decision-makers. The experience of these road shows and the positive feedback we received enhanced the way we engage with customers. They also yielded new sales opportunities, some of which have already materialized.
In the Eastern Hemisphere, our operational successes and contract wins leave us well positioned in 2020. For example, we won a $220-million contract with ADNOC to deliver directional drilling services with our Magnus rotary steerable system. We also received awards for fishing services and a 5-year award for casing-handling and tubular running services. We also won 2 fully integrated rig contracts and 1 well services contract in one of the largest proven fields in Iraq. These awards highlight how we are selectively targeting integrated service contracts that fit our operational profile and commercial requirements.
Finally, we were awarded our first integrated drilling project to date in the United Kingdom, consisting of drilling services, managed pressure drilling and tubular running services. The offering combines HEX logging-while-drilling technology; Victus intelligent managed pressure drilling; and Vero automated connection integrity, to deliver technically differentiated solutions to a rig contractor on behalf of a major operator. For example, the combination of MPD and LWD will maintain well integrity to total depth while providing valuable reservoir data. With Vero on the rig, the operation will be able to transition quickly to casing running and remove personnel from the red zone to reduce risk. The team achieved the first milestone of the campaign in the fourth quarter of 2019 by providing the MPD system to the rig and we expect operations to commence shortly.
Despite the market issues we faced in the Western Hemisphere and in particularly North America, we successfully delivered several technology-based solutions to our customers there. In the U.S., for example, Weatherford installed 120 consecutive whipstocks with 100% single-trip execution. The installation spans 6 operators and involves several casing sizes. Weatherford reentry teams logged nearly 4,000 working hours and delivered an average milling time of under 3 hours per run. This success was possible because of stringent adherence to processes and procedures, and our market-leading casing-exiting technology.
In Brazil, Weatherford delivered an integrated completion solution, which set a new depth record and saved time in the deepwater Santos Basin well. The RFID-enabled Optibarrier ball valve reduced operational time by nearly 60%. To further increase savings, the Opti valve -- tubing isolation valve facilitated the Christmas tree installation, without requiring slick line intervention, which saved the operator additional rig time.
And finally, in Canada, Weatherford was awarded a 3-year artificial lift contract for heavy oil recovery. Under this contract, Weatherford is providing reciprocating rod-lift equipment and services. As a part of the scope, Weatherford is supplying a Rotaflex pumping unit, whose long-stroke boost productivity offers more complete barrel fillage and creates less wear and tear on the surface and downhole equipment.
As you can see, our latest technology offerings are opening new opportunities for Weatherford. And in 2020, our organization will remain focused on expanding the market adoption of these products and services, which we've recently introduced. I look forward to updating you on our technology successes in future calls. But today, I want to expand on our technology development in the area of digitalization and automation.
Embracing digitalization is the next step for our industry and our company, and it's critical in helping our customers lower CapEx and OpEx, generate positive free cash flow and reduce emissions and enhance safety across the board. Our digitalization strategy leverages our core competencies and applies Industry 4.0 concepts like the Internet of Things, or IoT, data analytics and cloud computing. We're doing this through a mix of in-house development, legacy technology and strategic partnerships with tech giants like Microsoft, Google and Amazon. This strategy enables us to apply our domain knowledge in a meaningful way and keep development costs to a minimum.
A great example is within our productions business, where our digitalization strategy yielded comprehensive production 4.0 solutions through Weatherford's proprietary ForeSite ecosystem. The ForeSite ecosystem delivers end-to-end production performance solutions and drives efficiencies across every form of lift from the wellbore to the point of sale for an asset or enterprise.
The backbone of the ecosystem is, of course, the ForeSite production optimization completing -- computing platform. It is the key to helping our customers meet the objectives I mentioned earlier and enables them to manage assets by exception. Put simply, the system automatically identifies underperforming wells, pinpoints uplift opportunities and then ranks each opportunity in terms of impact. Further, we use predictive analytics and physics-based algorithms to predict lift failures before they happen. These prediction capabilities have been validated by a major global operator to be more than 98% accurate.
The next step in our Production 4.0 journey was deploying the power of the ForeSite platform at the well site via our next-generation controller called ForeSite Edge. Paired with IoT-enabled equipment, ForeSite Edge gives our customers autonomous artificial lift capabilities, which means that the well optimizes itself continuously. It acquires, stores and streams high-frequency data; leverages optimization models on the edge; and sends instant IoT-based notifications to alert engineering teams when human intervention is needed.
Today, the ForeSite platform optimizes more than 50,000 wells worldwide in only 2 years since its release. To put that into perspective, at this moment, it's optimizing more than 1 million barrels of oil per day or 1% of the world's total oil supply. It's used at an enterprise level by some of the largest producing companies worldwide, and we expect well count to grow meaningfully in the near to medium term.
Let's talk about a few of those 50,000 wells. A major operator in South America recently began installing ForeSite enterprise-wide. One of the first success stories was within a multi-well ESP-lifted asset. ForeSite recommended adjustments to the ESP systems in a number of those wells, which the operator quickly enacted in the field. With these simple CapEx free measures, our customers' investment paid for itself immediately by increasing production by 5%, worth millions of dollars per year.
I spent several minutes talking specifically about our digitalization and automation efforts for production, but our digitalization solutions are by no means limited to a single segment of an asset's life cycle. Whether an operator is drilling, completing, side tracking or producing, we have or are developing comprehensive digital solutions that can generate economic value from day 1 and onward.
Based on numerous conversations and interactions during our technology road shows, we understand that widgets alone won't address our customers' concerns or add long-term strategic value to their operations. What we heard during these conversations is that our customers want unique and cost-effective solutions that address their pain points and enable them to finish wells faster and produce more for longer. They don't want to have to choose between best-in-class technology and integration; they need both.
Our overarching strategy, therefore, is evolving the Weatherford organization for one that was aligned around individual technologies into one with market-focused teams that integrate our technologies and innovative ideas to provide our customers with market-leading wellbore and production solutions.
Providing efficient solutions to our customers means we've got to become more internally efficient too. Our profitability improvement efforts going forward are a combination of adjusting our operational footprint as well as further structural changes to our organization and the way we work. To ensure that we get the full value of these efforts as quickly as possible, we've moved away from the broad transformation program with hundreds of initiatives that we ran prior to our financial restructuring and have instead narrowed our focus to the opportunities with the highest yield.
Given the significant volatility in the capital and commodity markets, our outlook for 2020 remains cautious. The spread of COVID-19 is increasingly impacting the outlook for global economic conditions and energy consumption. Remember, too, that oil and gas activity is the primary economic engine for many countries around the world, and we're already beginning to see COVID-19-driven activity disruptions in Asia, the Middle East and Europe. Further still, recent actions by members of OPEC and its partners to increase production and offer discounts on crew are materially impacting the supply-demand balance and have caused a precipitous decline in pricing with Brent and WTI down over 40% year-to-date.
The market is actively assessing these recent developments. Our customers are reassessing their capital spending, and we're actively working with them on their plans going forward. There is no question that there will be a material impact on customer spending, activity levels and ultimately, our results. However, the depth and length of such impacts, and the time line for a recovery are currently anyone's guess.
That said, we expect the impact of recent events to be seen initially and to be the most pronounced in transactional markets such as North America. While operators on land in the U.S. are hedged approximately 50% for oil and 30% for natural gas, we expect a material decline in customer spending in North America year-over-year as operators focus on living within cash flow. Moreover, declines will be more pronounced versus capital expenditure budgets announced earlier this year. Internationally, reductions in customer spending and activity are also expected, but less pronounced than in North America.
We expect reductions in customer spending to be more heavily weighted towards drilling and completion activity with a lower impact on production spending. To be clear, production spending will not be immune, but given lower capital outlays versus drilling and completing new wells and the associated return profile, we believe operators will prioritize spending on incremental barrels, and this presents an opportunity for them to optimize their production.
In closing, while we did have some successes in 2019, we still have a lot of work to do as an organization, and we're not satisfied with where we stand today. We expect meaningful headwinds during the coming year, but we're committed to making improvements to our operations and throughout our organization. I believe Weatherford's geographic footprint and product mix offer us a differentiated position, particularly in this market environment. And we have a healthier capital structure today. We're actively adjusting our cost base to prioritize cash flows and returns, and are committed to improving our profitability and cash flow during 2020.
Operator, this concludes our prepared remarks. Will you open the call for Q&A?