Bernard Duroc-Danner
Analyst · Simmons & Company
Thank you, Krishna, and good morning, everyone. Few comments on Q1 results. Historically, Q1 is always our worst quarter. This year's the same. The four key numbers are: revenue declined 21% sequentially, 43% year-on-year; decrementals, 38% sequentially and 28% year-on-year.
Free cash flow was $260 million use of cash, but $50 million better than Q1 '15, and that without any consideration for large severance cash payments and final cash outlays for Zubair. Free cash flow doesn't matter for our peers; it does for us given balance sheet differentials. It is worth observing Weatherford's free cash flow numbers, as is, inclusive of all, were the best or the least bad, if you will, in class year-on-year performance of our peer group. This is just an accident. The company has had all levels of operations, an ingrained focus on cash flow here and now and perennially.
Breaking down Q1 revenues into its main components: product sales dropped by over 30%, service revenue by 16% and rigs by 19%. This added up to sequential 21% drop. Product sales usually drop sequentially in Q1, and this year was no exception. The overwhelming [indiscernible] to the drop was seasonal and particularly affected the Eastern Hemisphere.
Product sales for Weatherford are well construction, except TRS and Managed Pressure Drilling, Completion and Lift. Service revenues are Tubular Running services, MPD and Formation Evaluation. Taken together, the proportion of product sales to total revenues is on average about 40% with large quarter-to-quarter variations. Product sales will improve in Q2 seasonally.
Regionally, the quarter was difficult in every corner of the world. Both U.S. and Canada were very challenged. Canada's Q1 was the lowest in company's recorded history for first quarter, normally that region's strongest seasonal peak. Q1 was in fact lower than Q2 of last year, [indiscernible] then already very depressed breakup. It's quite unimaginable that activity crash.
The U.S. was just as bad, but no worse than Canada, thanks to a tremendous effort around sales operational execution and extreme cost management. Much of our market performance was exemplary, except for 2 service lines, which have consistently handicapped our U.S. operations: pressure pumping and rentals, no surprise there. With 30% of U.S. revenues in Q1 being counted for 76% of the losses, those numbers say it all.
Revenues for NAM declined by 22% and decrementals were more severe 39%. Year-on-year decrementals are held at 19% or 53% revenue decline, which is excellent cost management in the midst of a collapsing volume and pricing environment.
For the first time in 15 months, we held back on further organizational cost action in NAM beyond what was planned. By March, with only a few exceptions, we decided not to curtail employee counts or basin presence any further. We decided to keep some measure over staffing and place U.S. and Canada on furlough, waiting on market direction beyond Q2.
Latin America held better than NAM, albeit it was also very strained. Revenues declined by 18% sequentially, decrementals are held at 18% also and very decent 30% year-on-year by aggressive cost control. All country operations declined, except Argentina.
Colombia, traditionally one of our largest Latin American operations, was eviscerated. Brazil and Mexico weakened further. We had already seriously curtailed Venezuela last year. The operational minimum necessary fell on to our nucleus organization and infrastructure.
Eastern Hemisphere experienced a severe seasonal, in addition to cyclical, downturn activity. As highlighted earlier, product sales were very low in the quarter, representing much of the company's overall product sales drop. That drove 22% lower revenues and 45% decrementals sequentially.
High for us because product sales typically carry higher margins. Cost reductions could not help as much as they will. They lagged in North America for local regulatory reasons by about 2 quarters. In the European, Caspian, Russian, SSA region, revenue was down 24%, reflecting sharp seasonal winter decline in Russian and North Sea, a couple of project cancellations across SSA.
SSA margins dipped ever so slightly into negative territory as cost could not make up for activity reduction fast enough. Revenues in Middle East and Asia Pacific region decreased by 20%, with margins dropping to just under 2%, with sharp seasonal decline across several parts of Asia Pacific region. MENA showed resilience, but much was offset by a combination of very low product sales in the quarter and the full effect of pricing concessions.
Lastly, during operations, as expected, had a difficult quarter. It was a transitional quarter as we moved rigs into new markets to mobilize our new contracts.
On the cost side, we announced earlier this year an additional reduction in force of 6,000. As of the end of April, almost 6,000 or 5,871 employees have already left the payroll, substantially completing the program. We extended the program to cover another 2,000 reduction in force, bringing it to 8,000, if you will, which we expect to complete by the end of Q2.
Annualized savings, already crystallized from actions to date, are specifically $408 million, with savings impacting Q1 to the tune of $34 million. So the bulk of it is coming in Q2, et cetera. The next 2 quarters will show much higher levels of savings from the actions to date.
Similarly, the cash cost of the severance program was heavy in Q1, heavier than we expected. There will be lower severance cash payouts in Q2 as a corollary. We had also announced the closure of 9 manufacturing facilities this year; of this, 4 were shut in Q1 alone. In addition, 26 operating and service facilities were shut down in North America during the quarter.
All this added to a difficult but productive quarter, which was expected. And also, we believe we will set the trough for the year in this cyclical depression, which brings me to the outlook for Q2.
NAM results will be weaker in Q2. Revenues will decline Q1 or Q2, similarly to Q4 and Q1. The depth and breadth of cost caps achieved will improve the decrementals at this Q1. But the regions operating income will decline further. We believe Q2, though, will be the trough for Weatherford's NAM.
Latin America will also be weaker in Q2, but substantially less than NAM, in terms of decline. Q2 will look similar to Q1, and we'll likely have single-digit lower revenues and operating income, no worse. We also believe Q2 will be the trough for Weatherford's Latin America.
Eastern Hemisphere in Q2 will be up modestly, Q1 on Q2, revenues and, more significantly, operating income. The increase in revenues is one factor. The different mix with a return of product sales is the other factor, probably a larger factor, together with a much lower cost basis. The cost cuts have aligned, remember, and they will benefit Eastern Hemisphere in Q2 -- starting from Q2.
This brings us to the following assessment: we believe Q1 will have been the trough for Weatherford's Eastern Hemisphere. And lastly, the rig operation will improve gradually as profitability in Q2. And thereon, because of the mobilization, Q1 will have been the trough also for our rig operation.
Now I do realize our assessment of Latin America and even more so, Eastern Hemisphere for Q2 is at a variance for our larger fields. Remember, although we overlap and compete in formation evaluation and completion, by and large, we do not, what we call, Well Construction and lift. Well Construction and Lift, we are more complementary than competitive and have, at times, a somewhat different prognosis, time-wise, for performance.
Adding the pieces together, our view is that Q2 will net out at a similar net income to Q1 with a worse NAM, but a better international.
By the end of Q2, we'll have concluded the bulk of our 2-year massive cost restructuring, leaving behind only supply chain work underway. The change in efficiency and cost structure make a very large and structural difference. We also believe there will be seasonal and some early signs, however, modest, of cyclical market improvements in Q3 and Q4.
Profitability in the second half of '16 will be improved over the first half. We're preparing cautiously with determination for the beginnings of a possible recovery. The decision to opt for furlough program in North America rather than more organizational shrinkage is a clear example of such.
The turn will come and will come early for us. Weatherford is more development and production than exploration. We are more land than offshore. We're best positioned to benefit from the first term in the market, 2 examples: in NAM, our Completion and Lift portfolios are directly applicable to the gradual completions of the drill, but uncompleted wells; second, the massive destocking of cloud inventories for rod lift and PCP lift equipment will be the first drivers of the turn. That's for NAM. Internationally, Russian and pockets of Latin America will be the first movers, while our Middle East region will accelerate its rebuilding through the second half of the year.
Again, we remain very cautious, but we are building our own conviction that second half '16 will be better for Weatherford and the beginning of a long-term turn.
Reiteration of '16 priorities. At the time of this call, we have successfully achieved banking commitments for our credit line through July '19 to replace the existing line. Successful equity offering last March also provided additional liquidity.
Both capital formation events are clear positives and place us on safe ground. They do not change our free cash flow objectives. Free cash flow generation is ingrained in the company's long-term direction. We have total organizational buy-ins, specific incentives and disciplined metrics on free cash flow objectives. With the end of the risk or reduction in force severance on Zubair's financing, our free cash flow performance at the balance of the year will be strong and reliable.
We'll build our operating progress today with more efficiency, cash discipline and systematic talent upgrades and selected market share focus. We'll delever the balance sheet through free cash flow each and every year and eventually with more asset sales when achievable. This is our direction.
Our cost organization actions to date centered around improving 5 things and doing so in a perennial way: one, lower cost structure through cycles. Out of an estimated annualized to date, $2.5 billion of cost reductions realized since 2014, we know specifically that over $1 billion are permanent or structural. This means Weatherford will have close to $1 a share of incremental earnings and cash flow above our prior earning's peak. Two, capital allocation and cash generation is a company-wide discipline. This is ingrained in our culture. Three, leapfrog talent bench and talent development as a culture. We have upgraded our talents systematically from field to senior management. We have made talent development into an organizational priority. We never had operationally and financially as talented and deep of a batch as we have today. We may be smaller; we are much better managed. Four, focus on quality and reliability for all product lines. Quality and reliability in execution everywhere, all the time, are a strategic priority. I specifically commented on these internal objectives and priority in my recent comments at the opening ceremony of the ATSE conference in Dhahran. Quality and reliability is our most important metric of operational achievement. Five, technological innovation, both incremental and step change, channels strictly on our core. The buttressing of leadership where we lead and gaining issues with leadership where we don't.
During OTC, which is happening now, we have hosted a 3-day technology exhibition at one of our R&D centers in Houston. We had more clients attendance by far than we ever experienced. We cannot afford to be technological leaders or coleaders on all product lines or service lines. We can and will on our core.
As the massive cost containments come to an end, I will summarize the cost accomplishments in the first days of '15. We believe we did more and further than anyone else. Reduction in force to a total employee count on January 1, '15, 55,318. We ended Q1 '16 at 34,808. We expect a trough of total headcount at about 32,000 shortly after Q2. We'll have been at 42% total company payroll reduction in 18 months. This is a clean cost restructuring without any divestment to assist the numbers.
We took down our support ratio, which is indirects to directs, or supports to direct, if you will, from 59% in '14 to a where it presently stands at 38.6%. A 20% decline in support ratio is a colossal structural change in record time. To do this in a strict cyclical downturn is very difficult. It is also structural change which will provide us with outsized incremental margins through the recovery years. Operations were streamlined, with consolidation of geographic segment, flattening of the reporting organizations, scaling down regional headquarters and push the country closer to the sand face. Supply chain is in the midst of a 2-year restructuring and productivity leap frog. Manufacturing, logistics and procurement are implementing fundamental productivity and efficiency change.
This is an economic breakthrough for our operating cost structure flexibility of adjustment to changes in business volumes. Of all the great cost collection initiatives, this one alone will carry forward through '17.
Much of the above describes what we have accomplished, taking advantage of extremely depressed market conditions. The operating decisions will now be adjusted. We're calling for an end to our reduction in force drive and organizational compression. The last remnants of the layoffs will occur in Q2, but beyond, we'll arrest the direct cost drive and prepare cautiously, [indiscernible] nonetheless, return in our markets. Only the vast supply chain reorganization work will continue until full completion.
Weatherford is well advanced in fundamental transformation. From cost structure, cooperating practices and quality focus, returns objective in a culture of sales, we are completely different company in the making. Our performance in the recovery to come will surprise to the upside.
I have a few comments on macro, but I'll keep them to a minimum. We have long said that after a lag, decline rates would accelerate, that the effect were underestimated and the industry was producing at near capacity, which is something none of us have ever experienced. We also added that the industry will not be able to manage required oil demand as early as '17. This means oil demand will not be met by existing oil capacity.
Inventory overhang will help. But by definition, it is more than a stopgap solution. We more than ever believe all the above is correct. Other than a few barrels coming from Iran, in theory, one day from Libya, by our assessment, the industry has little spare capacity beyond the present operating rates. Public renouncements to the contrary, we believe this to be accurate.
Furthermore, elasticity of supply response to higher oil prices are being ignored or overstated. In my 30 years in the oil field and my prior years watching my father operate in same, I have never seen anything like it.
The full return cost of developing existing basins around the world, including the U.S. tight oil reservoirs, will not work financially unless oil pricing and related financing change and change fast to a materially different level. This is how we see our industry situation: in summary, regardless of the macro outcome, we're making Weatherford focused, operationally very strong, disciplined and returns driven. We'll never go down the same path of excessive leverage ever again. We have fundamentally changed our cost structure, quality, efficiency, returns culture and emphatically, our talent bench. This is today a very different company. We'll maintain strong free cash flow and liquidity. We dedicate our every effort to delever the balance sheet and do so permanently.
We are positioning Weatherford with selected markets and clients, using our product line strengths and specific technological leadership. In this time of great transactional turbulence in our industry, we have remained an island of calm, an internal efficiency focus. Our operating and management capabilities are immeasurably stronger than they historically were.
Lastly, we have a worldwide infrastructure of service support, second to none. Except for a few marginal locations internationally, we have kept the international infrastructure intact. We are confident of our technological strengths, product line breadth and market potential for organic growth. Our numbers will prove out the merits of our direction in this brutal down cycle, and even more so when the market turns. We believe this is what will deliver the highest shareholder returns at the lowest risk.
With that, I will return the call to the operator for Q&A.