Bernard Duroc-Danner
Analyst · Bill Herbert with Simmons
Thank you, Krishna. Good morning, everyone. Few comments on Q2.
The second quarter evolved as we expected. We thought NAM would trough, and it did. Despite of a devastated Canada [ph] in Q2 making a severe activity drop that much worse for NAM, operating income actually improved, improved significantly. This is entirely due to cost management and excellent operating execution.
We thought the Eastern Hemisphere would not deteriorate further in Q2, and this was correct. We have crossed currents in Q2 of the Eastern Hemisphere. Pricing concession given out in prior quarters impacted the quarter. This conflicted with some early startups and powerful cost cuts. The end result was marginal declines in overall revenues and flat profitability.
We viewed Latin America as having a very weak prognosis. This proved also, and unfortunately, correct. Mexico, Colombia, our largest market, Brazil and even Argentina, all weakened further, in some instances dramatically. By way of an illustration, our largest client in our largest national market, Colombia, moved their drilling activity in late '14 from 30 rigs within plan for over 40 to 0 in this second quarter. In the course of the quarter, the client went actually down to 0 drilling rigs.
Q2 showed exemplary decremental of 6% on 11% decline in sequential revenues. We expect these will be industry-leading decrementals. They reflect, above all, the very aggressive cost actions taken from day 1 of the down cycle. We have had the best, as in lowest, decrementals consistently.
Lastly, Q2 was to be the last quarter with ongoing -- the ongoing Zubair project, and it was. Zubair is completed. You won't hear of Zubair anymore. It is a closed issue.
On cash flow, a long-term focus and objective, profitability, CapEx, inventory and cash payment of the 15 operating bonuses traditionally paid in Q2 all were by and large as planned. We had 2 unexpected events, accelerated Q3 payments into Q2 and delayed receivables collection.
The acceleration of payments for severance execution was 1 of the 2 accelerations. Almost all of the Q3 was pushed into Q2 as we accelerated our payroll cuts to end the layoff program earlier. The acceleration of prepayments of Q3 interest expense, in addition to Q2's scheduled interest payments. It was a byproduct of the debt tender offer.
Delayed receivables collection. As Krishna mentioned, the delays are all -- well, they're all NOCs and few IOCs too. This isn't a credit or a collection issue. This is an industry phenomenon. Why did large clients slow down payments? Because they could. In Q2's extremely depressed environment, it was possible. The net result was a significant shortfall in scheduled collections at quarter's end. All this added up to $200 million, $250 million swing in our free cash flow. The swing isn't lost. It will benefit the second half of '16.
Q2 synthesis and forward views. Looking at Q2, a few conclusions are clear to us. NAM profit in Q1 profitability wise and Q2 revenue wise. NAM is now turning; however slowly, but turning it is. Eastern Hemisphere troughed in Q2. Same observation, Eastern Hemisphere as a whole is turning; however slowly, but turning it is. Latin America will continue to remain challenged. We don't see it turning, not in '16.
More details on forward views. These comments apply to Weatherford, they incorporate market trends but with idiosyncratic specificity. We are a little different from the others. Only half our product lines overlap the Big 3, essentially completion and formation evaluation, and our recent market share history is also different. First half of this year reflected the psychology of a $25 oil market, which is essentially a forced liquidation of the industry's capabilities. Volume activity worldwide and pricing conditions reached levels unseen in any management's lifetime, including this one.
Second half of this year will reflect a $40, $45 oil market psychology, which will make it the beginnings of a recovery, albeit from extraordinarily low levels. The oil field will slowly pull out the extreme operating conditions it was placed under. Progress will occur but step-by-step, and not everywhere.
Oil bears need not fret. The recovery will be short of the minimum activity levels required to sustain, let alone grow, a flat worldwide oil production capacity. This means, on the whole, our clients in the second half will continue to lower their oil production, overall, and de facto capacity. In effect, second half of this year, we won't be able to overcome decline rates either. Worldwide oil production capacity will be lower at year-end than it was at the end of Q2.
Geographically, activity gains will be predominantly land and concentrated in 3 regions: North America, MENA and Russia. The rest will, by and large, flatten out. NAM will slowly rise activity with all segments benefiting. Completion and lift will be the strongest first beneficiaries as will pressure pumping. The capacity overhang in that segment limits the near-term potential. Completion -- our completion is seeing for the first time in many quarters an increase in orders and activity on a number of U.S. land plays.
On lift, we have seen recent improvements in orders and new equipment, suggesting both the end of our client destocking and some activity increases. Lift prognosis matters for us in NAM. It is a very large and normally very profitable product line with low beta. But when conditions deteriorate to an extreme, as they recently have lift our lift, becomes much higher beta than understood.
Let me explain further. We are the largest player worldwide, including North America, in all forms of lift, except ESPs. Normally, lift is an island of resilience and stability. With the unprecedented collapse of North American activity, lift experienced high beta with major client destocking of new and parts inventory as well as severe curtailment of the new well markets. This deterioration was much worse in ESP segment because the types of wells ESPs address keep their low beta. As a correlation, our lift and our non-ESP lift peers have much more to recover with a turn in the market. De facto, in this particular cycle, our NAM lift product line has become high beta.
Eastern Hemisphere orders [ph] has declined volume wise and experienced a modest recovery. Expect the first manifest rise in activity late in Q3 and squarely in Q4. This will not apply to the entire hemisphere. Russia and MENA will show, by far, the most improvements, both the combination of activity increases and market share gains in our case.
The Gulf countries, Saudi Arabia, Kuwait and the Emirates, are the prime movers for us. Middle East will be an island of strength in the second half.
There are also some Eastern Hemisphere markets that will lag, but at the minimum, these markets will stabilize with no further declines. Latin America on the whole will start second half weak. It will flatten before year-end. The activity declines will arrest. But it will not experience much of any recovery, not this year. There will be shifts in national markets and clients, but overall, the prognosis of the market is for a soft followed by flat outlook for the second half. That makes Latin America the laggard.
Two targets we'll strive for. We may reach break-even profitability, operating income, in North America by first half of next year, first half of '17. On the back of high expected volume incrementals and the full effect of cost cuts, we assume in this respect very little improvements in pricing in that turnaround time frame.
Two, Eastern Hemisphere may return to double-digit operating income margin albeit just low end of the double digit. In Q4, this is -- therefore, Q4 of this year, Q4 '16, on the back of high expected incrementals. And again, much of the strong incrementals expected after the credit of the cost revolution at Weatherford, which brings me to costs and organizational change. I want to touch on a number of operational issues because I believe we are at the turning point in the cycle, the turning point of 2-year cost and operating transformation, and I believe it portends a strong performance at Weatherford.
The first half of the year, we have reduced our global employee count by another 7,800. Our total employee count stands today at just 32,000, down from 55,300 on January 1, '15, 18 months ago. This is a 42% contraction of our total payroll in 18 months. The organization has been delayered on average by 1/3. The support ratio indirect to direct labor dropped further to 37.8%. Early in '14, it stood at near 60%. No other statistic tells the story like the support ratio. It’s almost cutting in half was accomplished in the midst of a very sharp decline in direct headcount. That is extremely difficult to get done.
Simply said, we have step-changed as in made efficient our support structure. We did this in addition to direct cost action, even though direct labor was hammered very hard. This is important because future incrementals will benefit immensely when activity turns. Our low support ratio will drive powerful absorption with volume increases.
Responsibility and accountability has been pushed to the sand face as close to the field as possible, which means less Dubai, Singapore, Moscow, Houston, et cetera, more Dharhan, Sakhalin, U.K. and Midland, et cetera. Supply chain as in the manufacturing, procurement, logistics have been restructured with efficiency gains at all levels. We made large gains in procurement and logistics already. Manufacturing is still in the process of being restructured but metrics for work center rates and time to delivery have already improved.
Operating and financial management have been upgraded thoroughly from the leadership through the ranks. It is self-evident at the leadership level. They run deep through the ranks. HR has been empowered at all levels of the organization with an emphasis on training and career development. Operational compensation is geared towards free cash flow returns, quality and safety, with the turn/return metrics become increasingly important as will quality.
Q3, but even more so Q4, will capture the full benefit of all the cost actions taken, which brings me to forward operating priorities. Other than a few local exceptions, people and delayering cost reductions are completed. We're calling for an end to the payroll-related cost drive. There will not be any further contraction. The current level of 32,000 worldwide employees will be our low point.
We are also calling for an end to all price discounting. This is a company-wide formal decision and process. No tender or bid submission will be priced lower than Q2 levels effective now. This is the first step towards price recovery.
Over time, price recovery will be a powerful driver of financial results. Pricing worldwide, not just North America, reached levels which we have never experienced before, not by a wide margin. Pricing levels are unsustainable long term for our industry.
We are not banking on pricing alone to drive margin improvements. The level of support cost ratio at the end of Q2 of 38.8% is so far from its historical levels a few years ago, in our view is very high incremental when high activity comes through, view it as a particularly powerful absorption booster of high business volume.
On the cost side, we will be left as work in process our ongoing 2-year productivity and efficiency internal projects centered around supply chain, maintenance cycles and invoicing processes with powerful structural cost and cash flow efficiency implications. This will benefit '17 and later years.
You will notice we started to add a few operating news in our quarterly results, be they contract wins we view as directionally important or particular agreements such as the joint effort with IBM. We spent much of the last 2 years talking about layoffs, shutdowns and curtailments. When we didn't, we talked about liquidity, banking facilities and balance sheet constraints.
Today, our capitalization is structurally safe with actions taken in June. We have ample liquidity and time. This doesn't change our financial priorities. The company's culture, compensation and focus is on the free cash flow generation and returns as key metrics of performance. It is set. It is ingrained in our DNA, and it won't change.
Also, legacy issues, whether administrative, legal and contractual, are closed, and our cost structure is at an unprecedented low level, of which much is perennial. With all this achieved and all behind us, it is time we focus on clients, technology, product development and the impact we as a company can make on the industry. With our specialization and unique toolbox and technology capabilities we have, we have much to offer.
By year-end, Weatherford's maturation process, at least in our opinion, will be essentially completed. The company had years of extremely aggressive growth and development in its formative years. It had then many years of success, but also paid a high administrative and operational price with speed and rate of growth. Even if all issues are closed, the lesson is learnt.
Along the way, our industry's unprecedented depression in depth and longevity allowed us to step-change faster and further of what needed to be changed. That includes our cost structure. We focus on strengths, product line infrastructure and selected market share opportunities to the exclusion of all else. So it allowed us to adopt cash generation and return metric for financial objectives throughout the organization and change our culture.
With the overly aggressive earlier stages of the company, part of our history, buried and gone, all that Weatherford focus is on financial priorities and operating performance. The market is turning. It feels slow, hesitant, frail, worrisome. But made no mistake, it is as frustrating as will be powerful when some time has run. The oil field service industry, our industry is a coiled spring, and within the industry, Weatherford is especially tightly coiled.
With that, I'll turn the call back to the operator for the Q&A session.