Bernard Duroc-Danner
Analyst · Simmons
Thank you, Krishna, and good morning, everyone. It's difficult to describe a quarter in which we remain unprofitable and where large asset impairments are successful. But operationally, it was. The obsessive focus and discipline on core cost cash is paying dividends and will continue to do so. Our direction won't move an inch. The drive and intensity will only increase. Decrementals are a good metric of operational performance. Decrementals overall were 28.1% on 10% sequential decline in revenues. Without rigs, the core decrementals was 16.6% or 9% decline revenues, which is just about best-in-class. Our performance was a tale of 2 hemispheres. The Eastern Hemisphere was essentially flat both on revenues and operating income, which is best-in-class. We gained share in a wide cross-section of the hemisphere, and stringent cost cuts in prior quarters helped. Both factors made up a continued market erosion and severe pricing pressures, which are widespread in the Eastern Hemisphere. The Eastern Hemisphere is a growing area of relative strength for Weatherford.
The revenues and profitability declines occurred in Western Hemisphere, both NAM and Latin America. North America did markedly better than Latin America. North America reported a 15% decline in revenues but held the decrementals to 10.9%. The outstanding decrementals are a reflection of structural changes brought about in the operations. North America has been entirely reorganized and transformed. Its costs, operating practices and talent bench forged the new operation, the results of the prior 4 quarter's relentless drive.
Latin America stood out as the low performer with a 10.6% decline in revenues and a punitive 38.4% decremental. The explanation was in part a further market weakening in Colombia and Brazil, but by far the largest -- the larger factor was the self-imposed reduction in activity in Venezuela and Ecuador. Venezuela alone was half the quarterly revenue decline and more than all the profitability decline. By contrast, Argentina and some of the smaller regional markets continue to grow. Put another way, Latin America's Q4 reflects primarily self-imposed discipline also in performance. In fact, without our Venezuela and Ecuador's purposeful pullback, the region would have shown level profitability on Q3 or slightly up, very much like Eastern Hemisphere.
Taking stock of the full year '15, 2 markers of how much the company has changed and performed. The year-on-year '15 on '14 operating income decrementals were held at 28.1% on 36.7% revenue declines. This is ignoring the effects for foreign exchange on revenues incidentally. By comparison, '09 on '08 decrementals were 153.6%. Second, in the year of massive decline and reduction in force, Weatherford achieved its highest metric for employee safety worldwide in its recorded history. Safety achievements is seldom compatible with the disruptions and retrenchment, and safety is a proxy for quality and reliability. I'll focus the rest of my comments on 3 areas: further operating underpinnings of the Q4 results; forward views and our direction; and the endpoint for transformation of the company.
Operation underpinnings of Q4. Rather than a superficial oversight of all regions in Q4, I want to provide granularity on North America as an illustration of the transformation of Weatherford. I'll focus more specifically on the U.S. while the same commentary could be made on the Canadian operations. NAM's outstanding decremental performance was earned through the systematic transformation of our operating organization. The driving factors were cost cuts. We're early and we went deep and we didn't pause.
Year-end '15 versus year-end '14. We lowered our payroll and headcount by 41%. This quarter in Q1, we're taking down another 15% of our U.S. headcount, meaning that from January 1, '15 to date or just about 15 months at the end of Q1, we'll have lowered our U.S. headcount and payroll by 50%. What we addressed goes beyond lowering headcount. We delayered the organization, rationalized the facility and infrastructure, and upgraded the talent bench both internally and through outside hires.
Specifically, we rationalized infrastructure with a total of 126 facility closures. There's another 25 or so scheduled for Q1. We went from 7 subregions to 3, and we moved from 5 reporting operating layers from regional leaders to the well site to an average of 3.
Beyond the payroll reduction number, it is the structure and the culture of operations, which has been fundamentally changed. The other thing we worked on is product line focus. Close to half of the sequential revenue decline in Q4 for NAM was the pressure pumping and Drilling Tools, otherwise known as rentals. This decline was one of choice. We purposefully scaled back operations for those 2 product lines and therefore, share. By all measurement, we continue to gain share steadily in our other product lines, which is the intent here -- for here on now and highly desirable long term. The stock reality -- so without pressure pumping, NAM in Q4 would be close to profitable even in this deep depression. In fact, with our pressure pumping and drilling tools, which together combined in Q4 still add up to about 20% of our NAM revenues, NAM will be profitable and compared to the operating income margins by a larger peer group.
In both cases, the pressure pumping and drilling tools are essentially low barriers to entry, massive supply of equipment and unsustainably punitive economics. We won't pursue contracts that have punitive returns. We don't have to and we won't. We'd rather let others do so. We are doing fundamental efficiency work in the U.S., addressing the structure as well as the cyclical and the talent bench. The U.S. will be transformed operationally when finished. We expect this trend to continue in the first half of this year. We're ready to address any market conditions both to manage down decrementals in the event of further market declines in the first half of '16 and exploit large incremental gains when the recovery comes.
We are in the midst of the same operating changes internationally as we have effective in NAM. You should expect the same results, which brings me to the outlook for the first half of '16 or the outlook of '16 altogether. The overall market and our own results will be weaker in Q1 than in Q4 in both NAM and the international markets. First, seasonality suggests the lower Eastern Hemisphere and Latin America as is always the case in the first quarter. Second, other consequence of our oil pricing. We will experience, in all markets, further volume declines and pricing pressures. We're ready for this. We're addressing both and continuing to aggressively managing down our cost structure in a very focused product line strategy by geographic market.
Assuming $25 to $30 average pricing for the first half of the year, that's for oil of course, we believe our Eastern Hemisphere and Latin America operations will trough in Q1. We expect Eastern Hemisphere to seasonally recover some in Q2. Latin America will also--but it will be a slower and more pained recovery. Still, international, in our judgment, will trough in Q1. And we expect Eastern Hemisphere to remain in Q2 and thereon. In Ireland, relative strength for the balance of the year. The rig operations will see modest improvements in financial results most likely by late Q2 thereon. By midyear, a number of stacked rigs would have been mobilized on location and operating. This will lead to better results for the second half of the year. Our rig operations remain segregated from the core in management, operations, IT and financial results all the way to separate audits. They remain a noncore asset which we, nonetheless, manage very carefully. They will be divested when market conditions improve. The proceeds will be used to further de-lever the company.
Lastly, we have set, as an internal target, to reach earnings breakeven by Q3 based on cuts in '16 and carryover from '15 as well as Eastern Hemisphere performance. This will be a hard objective to achieve given what we expect in the marketplace but one we believe is achievable. Free cash flow remains an unyielding priority. The range of free cash flow for '16, as Krishna mentioned, will be $600 million to $700 million. Net debt by year-end will decline to well under $6.5 billion. The objective is well understood, planned for and prioritized by all in the organization, both financial and operations. We will deliver this double free cash flow.
Direction. Our direction is clear to all within Weatherford. We're changing the rules of engagement in all of our business dealings. We focus on core cost cash. We build on our operating progress to date with more efficiency, cash discipline, systematic talent upgrade and selected market share focus. We delever the balance sheet through free cash flow quarter-after-quarter with no exceptions and eventually with more divestments. This is our direction.
Our action centers around improving 4 things and doing so in a perennial way: lower cost structure through cycles; capital allocation and cash generation as a company-wide discipline; leapfrog talent bench and talent development as a culture; focus on quality and reliability for all product lines. We'll summarize some of the accomplishments in '15 and the work in progress for '16.
Reduction in-force. We'll reduce our payroll overall by 41% over '14 and '15. As a reminder, we had 67,400 employees on January 1, '14; 55,400 on January 1, '15; and we stand at 39,500 employees at year-end '15. We'll reduce our employment further by 6,000 positions to 33,500. This will get done in Q1 and completed before the end of Q2. We took down a support ratio from 59% in '14 to where it presently stands at 38.0%.
A 21% decline support ratio is a colossal structural change in record time. To do this during a cyclical downturn is doubly difficult. It's also a structural change which will provide us with outsized incremental margins through the recovery years. We'll push down further our support ratio to 35%.
Operations, we'll streamline with consolidation geographic segments, starting with the reporting organization, scaling down regional headquarters and push the country closer to the sand phase. Supply chain initiated a 2-year restructuring productivity leapfrog. Manufacturing, logistics and procurement are in the midst of a fundamental productivity and efficiency change. This is an economic breakthrough for operating cost structure and flexibility adjustment to changes in business volumes.
Now here comes the synthesis of all the work done in '15 on the cost side. So acted-upon cost cuts in '15, add up to $984 million cost cuts in headcount and $402 million in supply chain and facility closures. We add them together, that's in total $1,386 billion -- $1.386 billion or with just over half has been realized in '15 because of timing. The full balance or roughly $650 million will accrue to '16 results.
Moving over to the balance sheet. Inventory declined by about $600 million before any book impairment. We expect similar reduction of inventories in '16. We remain long in equipment and inventories as we enter '16. Receivables are run with the tightest control. You'll find that our Q4 and year-end DSOs are best-in-class amongst our peers. As Krishna mentioned, CapEx were cut by 55% in '15 to $650 million. We'll take them down to $300 million in '16. And R&D will be cut by 35% from $230 million to $150 million, preserving only the essential technological research. With the exception of R&D, which is going to be caught up quickly with a recovery, we're not cutting into muscle.
We entered the depression with a large pool of excess equipment and heavy organizational structure. Much of what we're doing is as much perennial efficiency transformation and volume-related direct cost adjustments. And we are continuously adding muscle by high grading our talents. We're, in fact, constantly acting on new hires into now internal promotions for operating positions worldwide to strengthen our bench. This also reaches out to senior operating management levels. By the end of Q1, we'll bring on, as an officer, a new leader for a product lines to complete the senior operating team.
Product lines require a number of focal points, with the most critical centering around quality and reliability. At the other end of the spectrum, this year, we're hiring upwards of 500 new graduates from engineering schools around the world. It is an ongoing commitment which would -- we will do in good and in bad years. They are the future of the company.
Weatherford is in a midst of a transformation from cost structure, cooperating practices and quality focus, returns objective and a culture of sales. We are a completely different company in the making. Our performance in this trough through the first half '16 will bear this out on all metrics. Our performance and recovery will surprise to the upside. Our incrementals will stand out like our decrementals did, a synthesis.
A word about the macro. The oil industry, as you know, is massively underfunded and massively underinvested, defies the imagination what is going on in reservoirs around the world. Pessimism rules in all aspects of analysis and interpretation. Yet if current oil pricing and oil selectivity endure, the industry will not be able to manage required oil demand as early as '17. This means oil demand will not be met by existing oil capacity. Existing oil capacity just about equates to existing production rates.
Inventory overhang will help, by definition, that is more than a stopgap solution. All this is a physical fact, or even though it has no effect on the psychology of oil pricing and forward curve. The Black Swan issue is a possibility of a worldwide recession, which would abruptly arrest the growth in oil demand. There's much focus on the sustainability of GNP growth rates in various countries, particularly all-important China. And obviously, worldwide recession would adjourn all considerations of oilfield recovery for the duration of the recession.
To the extent, though, there are no apparent factors that could precipitate a domino effect of country recessions and there is a web of stimulating counterbalancing factors, the obsessive focus from a oils standpoint ends up being on whether demand growth in '16 will be 1 million barrels per day or 1.5 million barrels a day or anything in between. Those are important differences, but they pale compared to the gathering storm.
The declines in production akin to declines in capacity. Other than a few barrels coming from Iran, by our assessment, the industry has no spare capacity beyond the present operating rates.
Furthermore, elasticity of supply response is being ignored or overstated. In my 30 years in the oilfields and my prior years watching my father operate in the same, I have never seen anything like it.
As one level it is unthinkable. At another, those are the choices made by market economy in response to geopolitical decisions. But even the latter will become soon enough academic when supply curve crosses demand on its way down with no immediate or obvious short-term solutions to address it.
It isn't all bad. The present state of industry depression offers us great opportunities. We're positioning Weatherford into very focused industry segments, deemphasizing or exiting others, using our product-line strengths, infrastructure and specific technological leadership. We are using the brutal recession to fundamentally change our cost structure, quality, efficiency, returns culture and, emphatically, our talent bench. This is the unique opportunity for us to make a quantum change, keeping what is good and promising at Weatherford for fundamentally changing what wasn't.
We are today already a very different company. Our operating and management capabilities are immeasurably stronger than they historically were. We have still a worldwide infrastructure, so there's support second to none. We're confident of our technological strengths, product-line breadth and market potential for organic growth. And finally, paramount to us in bad and good markets, we maintain a strong free cash flow, and that will not change. Our numbers will prove out the merits of our direction in this brutal down cycle and just as much when the market turns. Our direction will deliver high shareholder returns at the lowest risk, and this direction will not change.
With that, I will turn the call to the operator for Q&A.