John Geller
Analyst · Eli Hackel with Goldman Sachs
Thank you, Steve, and good morning to everybody on the call this morning. Our performance in the second quarter continued to build on many of the positive themes we saw in the first quarter. North America continued to be the key driver of our results, with this segment once again generating strong year-over-year performance. Efforts continued on selling to our Luxury and European inventory. We saw better development margins and rental results continued to improve year-over-year.
In the second quarter, total company contract sales increased $5 million or 3% to $168 million. These results included strong growth in North America, where contract sales increased $13 million or 10% to $141 million. This was partially offset by lower volumes, primarily in our Luxury segment, where we started transitioning to selling our remaining inventory through our North America points program, and to a lesser extent, by softer sales in Europe and the closing of certain off-site sales locations in Asia to drive margin improvement.
In North America, our strong contract sales performance reflected 14% growth in VPG to nearly $3,000, driven by a 2 percentage point improvement in closing efficiency and a 3% improvement in pricing. As Steve mentioned, our tour count is down slightly from 2011, as we continue to reduce tour volumes in some of our higher-cost sales channels to drive our improving development margin.
Total company reported development margin improved over 500 basis points to 11.2% from the prior year. However, similar to what we saw in the first quarter, the second quarter was impacted by revenue reportability comparisons year-over-year, which negatively impacted reported margins by roughly 200 basis points. Reportability in the quarter was impacted by certain finance sales in our North America segment, which had not yet met the down payment requirements for revenue recognition as of the end of the quarter.
As I mentioned last quarter, revenue reportability affects quarter-to-quarter earnings. However, on an annual basis, we do not expect a material impact year-over-year. After adjusting for reportability, total company development margin improved 690 basis points to 12.8% in the second quarter. We have provided supplemental information on Schedules A-12 through A-15 in the earnings release that illustrates the impact of revenue reportability on the development margins for the total company as well as for North America.
Growth in the company's adjusted development margin continued to be driven by improvements in both marketing and sales costs and the cost of vacation ownership products. Marketing and sales drove 3 percentage points of improvement primarily from higher closing efficiency and lower costs. The margin associated with the cost of vacation ownership products improved over 5 percentage points in the second quarter, with 3 of those points or approximately $3 million resulting from a favorable product cost true-up and the remainder being driven by a favorable mix of lower-cost inventory being sold.
As it relates to our North America segment, our adjusted development margin improved over 800 basis points to 17.3%. Over 1/2 of that improvement was driven by marketing and sales, with the remainder coming from improvement in vacation ownership products. On a reported basis, our North America development margin improved 600 basis points to 15.4% in the quarter. As you can see, we are well on our way to achieving our 2012 total company development margin goal of 12% or higher and our North America development margin goal of 15% or higher.
As Steve mentioned, our rental business continues to show improvement from 2011. In the second quarter, rental revenues totaled $54 million. Remember, our rental inventory comes to us in several ways: through unsold inventory, which we still own and control; through our owners' banking their points from 1 year to the next; and also when owners exchange their inventory for other usage options, whether that be through our explorer program or from Marriott rewards points to use at Marriott hotels worldwide.
In the second quarter, we experienced a 5% increase in available rental inventory as more of our owners chose to exchange their points for alternative usage options. With strong overall demand for our product, transient keys rented increased 11%, generating over $6 million of higher rental revenues. When combined with $2 million of higher revenues from our Plus Points program, total revenues increased $8 million year-over-year. Total rental costs increased $6 million, reflecting higher operating costs in support of the higher rental revenues, offset by $1 million reduction in unsold maintenance fees.
On a net basis, our rental business generated $2 million, which was $3 million higher than last year. And looking ahead, we expect our rental business to continue to outperform the prior year for the remainder of 2012.
We continue to see favorable results in our resort management and other services business. For the quarter, revenues net of expenses were $13 million or $3 million higher than the second quarter of 2011, and margins improved nearly 4 percentage points over the last year. Results included over $1 million of higher management fees, over $1 million from higher revenues net of expenses from our ancillary businesses and nearly $1 million from higher enrollments in the North America points program. This business continues to provide a steady stream of revenues and improved margin for us.
Turning to our financing business, revenues net of expenses decreased $4 million year-over-year, as our notes receivable portfolio continues to burn off faster than we are originating new notes. However, the big story was the completion of our first notes receivables securitization as an independent public company subsequent to the end of the second quarter. This was one of our strongest securitizations ever, selling $250 million of loans at a 95% advance rate and a weighted average interest rate of 2.625%, which is a historical low for our company.
After transaction costs, cash reserves and the repayment of approximately $100 million outstanding under our warehouse credit facility, we generated approximately $132 million of net cash proceeds.
Our Asia Pacific segment generated adjusted segment results of $1 million versus a loss of $4 million this time last year. While contract sales were lower by $1 million, results reflected lower cost of vacation ownership products from a favorable mix of inventory being sold, as well as reduced marketing and sales costs resulting from the shutdown of less-efficient, off-site sales centers in the region subsequent to the second quarter of last year.
As we stated in our first quarter call, growth in our Asia Pacific segment is predicated upon acquiring inventory in locations that provide a strong, on-site sales presence.
In Europe, our sellout strategy remains on track. Our second quarter adjusted financial results were breakeven, $3 million below prior year, due mainly to the impact of lower contract sales. Despite a challenging environment, we are hopeful that with the expansion of the North America points-based exchange program to our European owners, segment results will improve as we strive towards selling out most of our remaining inventory over the next 2 years.
In our Luxury segment, adjusted segment results reflected a loss of $3 million, which was in line with the prior year. The second quarter results include its stronger performance from our resort management and rental businesses, which were offset by lower development margin, due mainly to last year's second quarter benefiting from a notes receivable reserve true-up associated with improved default and delinquency activity. We are making significant progress towards our strategy in the Luxury segment by selling Luxury inventory through our North America points program, expanding the points program to our Ritz-Carlton fractional members and continuing our efforts to dispose of excess land and inventory. These efforts will help drive significant improvements in this segment as we reduce maintenance fees on unsold inventory.
Turning to our balance sheet and liquidity position, we continue to further strengthen our balance sheet position and drive strong cash flows. At the end of the quarter, cash and cash equivalents totaled $83 million. Inventory balances continued to decline, down $52 million since the end of last year. And since the end of 2011, total debt outstanding declined by $136 million to $714 million, which consists primarily of $711 million of nonrecourse debt associated with secured vacation ownership notes.
Subsequent to the end of the second quarter, as I mentioned earlier, we securitized $250 million of vacation ownership notes receivable providing us with an additional $132 million of net cash flows. Given the strength of our recent notes receivable securitization and projected higher cash flows from operating activities, we are raising our guidance range for adjusted free cash flow by $45 million to $130 million to $145 million for the year. The higher operating cash flows reflect the impact of a higher percentage of cash sales and reduced real estate inventory spending, as we plan to sell existing Luxury inventory to our North America points program, allowing us to defer development spending.
And wrapping this quarter up, let me summarize by saying that we are very pleased with our overall results, with strong performance once again coming from our key North America segment, continued refinements within our Luxury, Europe and Asia Pacific segments that we believe position us well for the future, continued development margin improvement from both lower product cost and more efficient marketing and sales spending, and last but not least, our ability to drive cash flow and further strengthen our balance sheet. While we recognize that there is still a significant amount of work to continue growing and refining our business, we are excited with the progress to date and look forward to updating you on continued improvements next quarter. As always, we appreciate your interest in Marriott Vacations Worldwide.
And with that, we will now open the call up for Q&A. Alicia?