John Geller
Analyst · Eli Hackel from Goldman Sachs
Thank you, Steve, and good morning to everyone on the call. We are continuing to execute against the strategies outlined almost a year ago when we spun off from Marriott International. Our sales base, VPG and development margin in our North America segment have substantially improved over last year, and we are taking steps in our other segments to move the needle there as well. In the third quarter, total company-owned contract sales increased to $171 million, $7 million or 4% higher than the third quarter of last year. Results continue to reflect the strong performance of our North America segment, where contract sales increased 13% year-over-year, partially offset by lower contract sales in our other segments. A good portion of which is a direct result of our margin expansion strategies in Luxury and Asia.
In North America, we have driven 3 consecutive quarters of double-digit contract sales and VPG growth, with VPG increasing in the third quarter by 19% over last year to $3,051. But the highlight this quarter is improvement to our company development margin, which has grown from 3.5% in the third quarter last year to nearly 17% this year on an as-reported basis. Consistent with the first half of the year, revenue reportability once again negatively impacted the third quarter margins. After adjusting for reportability, total company adjusted development margin improved to 20.9% from 9% in the third quarter of last year. We have provided supplemental information on schedules A-12 through A-15 in the earnings release that illustrate the impact of revenue reportability on the development margins for the total company, as well as for North America.
Growth in the company's adjusted development margin continue to be driven by improvements in both the cost of vacation ownership products and marketing and sales execution. The margin associated with the cost of vacation ownership products improved more than 8 percentage points in the third quarter with nearly all of the improvement or approximately $13 million resulting from favorable product cost true-up activity primarily in North America. Marketing and sales drove roughly 4 percentage points of improvement primarily from higher closing efficiency from improved execution, as well as higher pricing.
While product cost true-ups are a normal part of our business given the significant impact they had on the third quarter results, I'd like to spend a few minutes explaining how they arise. Accounting guidance requires us, on a quarterly basis, to estimate both the total cost to develop a project, as well as the total revenues we expect to generate over the life of the project, including estimated pricing and sales base assumptions. As we sell our vacation ownership products, we expense the cost of these products as a percentage of the revenue, with the percentage being determined as the total projected costs for development divided by the total projected revenues. To the extent either the total costs or total revenues change from the most recent estimates, a noncash adjustment, either positive or negative, is recorded in our statement of operations to true costs up to what would have been recorded historically if the revised estimates had always been used.
The true-up that we recorded in the third quarter related primarily to higher revenues we expect to generate over the life of the projects, mainly from higher pricing assumptions as compared to previous estimates, and to a lesser extent, lower overall development costs. When we launched our North America points program 2 years ago, we estimated future price increases. However, because we had no historical program results, our assumptions turned out to be conservative. With 2 years of actual pricing performance, we have increased slightly our future point pricing assumptions to more closely align with our historical performance, which we believe reflects what we will achieve in the future.
Through the first 3 quarters of this year, our product cost rate is approximately 33% of revenues from the sale of vacation ownership products, as compared to 40% last year. Given this performance and expectations for the fourth quarter, we expect our full year product cost rate to be roughly 34% of revenues from the sale of vacation ownership products, and we expect them to remain at this level for the next few years. In addition to these updated pricing estimates, our future product cost assumptions also reflect our enhanced inventory repurchase program, where we are proactively buying back previously sold inventory at lower cost than it would take to develop new inventory. As you might expect there are customers, for one reason or another, desire to no longer own their vacation ownership interest. By actively repurchasing this inventory, we obtained lower cost inventory in desirable locations that we can subsequently resell to the North America points program.
As a result of these improvements we have seen in marketing and sales and product costs, we expect our 2012 full year adjusted development margin to be between 14% and 15% versus our previous target of 12%. In North America, we expect 2012 full year adjusted development margin to be between 17% and 18%. Looking ahead to 2013, we expect to continue to grow these development margins further.
Now Rental business, our results have continued to improve for the third straight quarter, as rental revenues totaled $57 million in the third quarter, up 8% over 2011. This was primarily driven by an 11% increase in keys available to rent as, again, our owners are finding our Explorer and Marriott Rewards points program to be very popular options for utilizing their vacation ownership points. However, we experienced higher-than-expected redemption costs associated with Marriott Rewards points issued prior to the spin-off, and as a result, total rental costs increased $3 million year-over-year. However, total rental revenues, net of expenses, improved $1 million over the third quarter last year.
We are, again, seeing positive results in our resort management and other services business, with third quarter revenues net of expenses of $12 million, up $2 million from the same quarter last year. Margins continue to improve by 3 percentage points over the third quarter last year to 20%.
Turning to our financing business. Revenues net of expenses decreased $3 million year-over-year due to our notes receivable balance from prior year's burning off faster than we are originating new notes. We expect financing revenues, net of expenses, to continue declining over the next few years until the origination of new notes offset the impact of the declining portfolio.
In addition, as we discussed in our second quarter earnings call, earlier in the third quarter, we completed the notes receivable securitization selling $250 million of loans at a 95% advance rate and a weighted average interest rate of 2.625%. Given the favorable deal terms from our recent securitization and our expectation for continued low interest rate environment, we believe our financing profit after taking into account consumer financing interest expense has stabilized and should increase slightly beginning next year.
In our Asia Pacific segment, we generated segment results of $1 million, down from $2 million in the third quarter of 2011. We have taken considerable steps toward aligning our performance with our strategy of on-site sales distribution locations versus off-site. And as Steve mentioned, in the fourth quarter, we are closing our off-site sales distribution locations in Japan and Hong Kong. While this lowers the number of sales stores and our ability to generate top line revenue in this segment in the near-term, it will allow us to materially improve our marketing and sales cost. Over the longer term, we expect to grow sales by adding new inventory locations with strong on-site sales distribution opportunities.
Our Europe segment continues to track toward sell-out of developer inventory. The third quarter adjusted financial results were $5 million or $1 million lower than this time last year. We remained focused on getting substantially sold out of developer inventory in the next 2 years, and believe the ability for our owners to exchange their week for point in the North America system will provide some stability for sales despite a challenging European economic environment.
In our Luxury segment, adjusted segment results for the third quarter were flat for last year at a loss of $5 million. It is important to note that during the third quarter, we converted several of our Luxury sales centers to North America points, as we continue preparing the remaining Luxury inventory to be sold through the North America points program. As such, going forward, revenue from the sales of this inventory will be reflected in North America results.
Steve briefly discussed the organizational and separation related activities we have begun. However, I'd like to provide a little bit more color on the cost and the savings estimates. The $30 million to $35 million of total future spending, a portion of which will be capitalized, includes cost to complete our separation from Marriott International as well as to establish a more appropriate infrastructure for company of our size. Keep in mind that a significant portion of these costs are required to transition from services that will no longer be provided by Marriott International.
We anticipate that this spending will be incurred over the next 24 months, with approximately $8 million being incurred during the fourth quarter of 2012, $15 million to $20 million in 2013 and the remainder in 2014. More importantly, however, are the long-term savings associated with these efforts. We expect the total annual savings to be approximately $15 million to $20 million, with the full benefit being realized by the end of 2014. On a full -- full year basis for 2012, we will see about $5 million in cost savings flow through, which is already reflected in our guidance. And for 2013, we expect to realize about $5 million to $7 million in additional savings.
Turning to our balance sheet and liquidity position. Since the beginning of the year, real estate inventory balances declined $62 million to $891 million, and total debt outstanding declined $57 million to $793 million, nearly all of which is non-recourse debt associated with secured vacation ownership notes.
At the end of the third quarter, cash and cash equivalents totaled $212 million, and the company had $195 million in available capacity under its revolving credit facility. In addition, we amended our warehouse credit facility to provide $250 million of borrowing capacity and to extend for a 2-year term that takes us through September of 2014. The 2-year term provides greater financial flexibility, and the $250 million of borrowing capacity better aligns with our liquidity needs. At the end of the quarter, we had no amounts outstanding under the warehouse, and $47 million of vacation ownership notes receivable eligible for securitization.
So 3 quarters through our first full years of public company, and each quarter, we continue to make substantial progress towards the goals we laid out last year. North America results remain strong with solid contract sales, VPG and development margin performance; progress has been made toward repositioning our Luxury and European segments for sell-out of developer inventory; and with strong cash flows and declining inventory and debt levels, our balance sheet remains strong.
Based on 3 quarters of performance and a positive outlook for the fourth quarter, we are raising our full year adjusted EBITDA guidance to a range of $130 million to $140 million, and our EPS guidance to $1.17 to $1.31 per share. We are reiterating our adjusted free cash flow guidance of $130 million to $145 million. This cash flow guidance does reflect the cash outlay for organizational and separation related costs, as well as other charges that will be incurred this year.
Hopefully, your takeaway from today as we approach our 1-year anniversary as a stand-alone public company is that Marriott Vacations Worldwide remains focused on delivering against our financial commitments to improve development margins, drive companywide cost savings to our separation and organizational efforts, improve rental results, stabilize financing profits and provide strong cash flows long into the future. As always, we appreciate your interest in Marriott Vacations Worldwide. And with that, we'll now open the call up for Q&A. Ian?