John Geller
Analyst · Cantor Fitzgerald
Thank you, Steve, and good morning.
The first quarter of 2012 is evidence we are making important strides toward achieving the goals we laid out prior to becoming a public company. As Steve mentioned, we are on track to improve our development margin by 300 basis points for the year. We plan to achieve this by leveraging our marketing and sales cost structure through growing North America contract sales and VPG, each of which grew by 18% in the first quarter, and by our continued focus on reducing our overall cost structure.
In addition, we have made significant progress in improving the results of our rental business and expect to see continued upside compared to previous years. Finally, we continue growing cash flow streams, like our annual club dues, in addition to our already established solid management fee stream.
This morning, I will provide more granularity into our development margin, including the impact of revenue reportability, and discuss our rental, resort management and financing businesses as well as our segment results. Lastly, I will provide an update on our liquidity.
Starting with development margin. We have made solid progress this quarter. While this may not be easily understood from the face of our financial statements, recognize that the first quarters of both 2011 and 2012 were impacted by revenue reportability. You may recall reportability is generally an issue of when, not if, we recognize the revenue. And with the strong growth in first quarter contract sales, certain revenue for contracts that were in rescission periods was deferred at the end of the quarter.
While this affects quarter-to-quarter earnings and related margins because of the impact of seasonality on contract sales, over of the course of the year, we will get the benefit from the impact of this deferred revenue as we expect contracts in the rescission period at year end to be comparable year-over-year. We have included schedules A-7 for the total company and A-8 for North America to illustrate the impact of revenue reportability on our development margins. I'm pleased to say, after adjusting for the impact of this revenue reportability, development margins for the first quarter of 2012 were nearly 13% for the total company and nearly 16% for North America.
Our increase in North America development margin is due to improvements in both costs of vacation ownership products and marketing and sales costs. The margins associated with the costs of vacation ownership products improved by 200 basis points primarily from increased pricing implemented during the fourth quarter of 2011. In marketing and sales, our margins improved nearly 300 basis points, showing our ability to manage the variable costs and leverage our fixed cost infrastructure.
We believe our adjusted development margin for the first quarter is a better reflection of what we expect to achieve for the full year in our North America segment. Therefore, this gives us confidence we can achieve our longer-term development margin goals of high teens to 20% as we work through the impact that our Luxury and Europe segments have on our total company development margin.
We have also seen significant improvements in our rental business, with a year-over-year improvement of $6 million of revenue, net of expenses. This is primarily in our North America segment driven by a 4% increase in transient keys rented, higher revenue from our Plus Points program and increased utilization of our explorer program which adds additional flexibility to an owner's usage options and increases our rental inventory. Bottom line improvements also included reduced unsold maintenance fees in our Luxury segment.
Finally, as our relatively new points program provides more data over time, we continue to improve our ability to analyze and forecast owner usage patterns, providing us confidence that our rental business will be a strong performer for the balance of 2012. We have also seen favorable results in our resort management and other services operations through increases in annual club dues, enrollments and management fees.
Lastly, as expected, financing revenue, net of operating expenses, declined $5 million year-over-year as our notes receivable portfolio is burning off faster than we are originating new notes. After including the impact of consumer financing interest expense, our overall financing business reflected a net decline of $2 million compared to the first quarter of 2011 on a pro forma adjusted basis. Again, this decline will continue but will moderate over the next few years until our pace of new note originations matches the amortization of the existing note portfolio.
Turning to our segment detail. As I previously mentioned, North America performed very well, with an 18% increase in both contract sales and VPG year-over-year. Development margin, as reported, was nearly 12%. However, after adjusting for reportability, as I discussed earlier, it effectively increased nearly 500 basis points to almost 16%, a significant step toward our longer-term company goal of 18% to 20%.
Adjusted North America segment results increased $6 million year-over-year primarily driven by $5 million of higher rental revenues, $4 million of higher resort management and other services revenues and $1 million of higher other revenues, all net of expenses. These increases were partially offset by $4 million of lower financing revenues.
Our Asia Pacific segment results declined $2 million year-over-year due primarily to reduced contract sales in the quarter from the closing of higher-cost sales galleries. Our on-site distribution locations are more efficient sales channels than off-site, and therefore, going forward, we are focusing our efforts on future inventory acquisitions with high-volume on-site distribution potential.
In our Luxury and Europe segments, as inventory continues to decline, consistent with our stated segment strategies, gross contract sales declined to $11 million. Adjusted segment results for both segments declined by $1 million to a loss of $4 million. Our strategies in these segments continues to be sell out or sell down of inventory, in the case of Luxury, and maximize our cash flows.
Turning to liquidity. At the end of the first quarter of 2012, we had cash and cash equivalents of $77 million. Given our beginning cash balances on hand and cash generated from operating and investing activities, no cash fundings were required during the first quarter from either the warehouse facility or the corporate revolver. At the end of the first quarter, we had approximately $79 million of notes available to securitize under our warehouse facility and $195 million of capacity available under our corporate revolver. Additionally, we have begun work on our first term securitization as a public company, which we expect to complete this summer.
Turning to the balance sheet. We continue to make progress toward reducing our real estate inventory balance. Further, we are actively marketing our excess undeveloped land and inventory and have generated legitimate interest in multiple parcels and are making progress toward disposing of these assets. As we previously guided, we expect to generate $85 million to $100 million of adjusted free cash flow during 2012 and any asset dispositions would be upside to this guidance.
So as you have read in our release this morning, our first quarter was a strong start to the year. Our contract sales growth was at the top of our range, we exceeded expectations in our North America segment and made significant progress toward improving our development margins. Looking ahead, we see the same economic uncertainties as you do, and consumer settlement is a large driving force for our overall performance. However, we remain optimistic about the remainder of 2012 and we'll stay focused on delivering margin improvement in our overall company strategies.
As always, we appreciate your interest in Marriott Vacations Worldwide.
And with that, we will now open the call up for Q&A. Ron?