David Hayne
Analyst · Paul Lejuez from Citi Research. Please go ahead. Your line is open
Thank you and good afternoon everyone. Today, we are excited to introduce our latest concept, Nuuly. Nuuly is a new way to experience clothing. A monthly subscription service with a robust offering of our own URBN brand, third-party brand and designer labels and one of a kind vintage pieces for rent via a custom-built digital platform. Nuuly subscribers will select their styles each month, wear them as often as they like, then swap into new styles next month, infusing freshness and variety into their wardrobes. If subscribers fall in love with something while renting it, they can purchase it. Subscriptions will cost $88 per month for one six item box per month, offering subscribers on average over $800 worth of initial retail value per box for a tenth of the price. Our mission at URBN is to give customers the creative compelling shopping experience they desire. As our customers preferences have shifted over the years toward e-commerce, omni-channel and mobile, our job has been to support these shifts. More recently we have observed a growing interest in sharing economy and recurring subscription models across many industries. And in our industry, especially apparel, millennial customers in particular are seeking option that provide novelty, variety and breadth, while also supporting sustainability. Nuuly seeks to further these shifting behaviors by giving subscribers access to a wide assortment of current fashion at a substantially lower cost per wear than retail, solving the paradox of a millennials quest for constant fashion newness, alongside the desire for a more sustainable lifestyle. At launch, Nuuly will offer over 1000 styles for rent from over 100 nationally recognized designer labels and brands including Anthropologie, Free people and Urban Outfitters, as well as a curated assortment of hundreds of one of a kind vintage pieces. We plan to flow over 100 new styles per week and triple the style count by year’s end. The assortment will span lifestyle categories offering everything from premium denim and everyday dresses to seasonal outerwear with options and sizes double zero to 26, including substantial selections of petite and plus size apparel. URBN is committed to Nuuly success and has made many investments to bring it to life. A dedicated cross-functional group of over 60 people has been organized with the mission of launching and growing the business. We have invested in a dedicated team of engineers, product managers and data scientists, who are developing the complex technology needed to power all aspects of the user experience, with a focus on data driving the business. We have built a dedicated warehouse and fulfillment center outside Philadelphia, which houses state-of-the-art laundry equipment operated by veteran laundry technicians. Additionally dedicated marketing, merchandising and creative teams are focused on curating the aspirational lifestyle experience for which our brands have become known. We believe there is a large opportunity to reshape the $120 billion women’s apparel market in the US. Nuuly anticipates approximately 50,000 subscribers within 12 months of operation, which would exceed a revenue run rate of $50 million at the periods close. We are prepared to react to stronger subscriber interest and believe several hundred thousand subscribers in our first few years, is possible. However, as with all new businesses, the forecasts are speculative until operations are underway. Nuuly enters the subscription rental landscape with many strategic advantages. We bring our distinctive URBN brands and their proprietary assortments, millions of existing customer relationships with rich preference histories, long-standing brand partnerships, a broad point-of-sale distribution network as well as deep operational know-how and investable capital. When paired with our proven ability to develop creative lifestyle brands, we believe Nuuly is uniquely positioned to deliver the dynamics subscription rental experience the modern customer desires. As I am sure you can tell we are very excited to launch the Nuuly platform to begin learning from customers. Starting today interested customers can join a waitlist at nuuly.com, that’s nuuly.com to be notified for summer 2019 launch, less than 2 months from today. Thank you very much. I will now turn the call over to our Chief Financial Officer, Frank Conforti.