Kenneth Tuchman
Analyst · Craig-Hallum Capital Group
Thank you, Karen, and good morning to everyone joining us today. I'd like to start by discussing our continued advancement against our 2012 priorities and the progress we're making in diversifying and growing our fully integrated offerings. After that, Regina will review our financial results in detail.
Our priorities continue to be squarely focused on being the preeminent global provider of fully integrated customer experience solutions. As we further develop our higher value offerings, we believe the breadth and depth of our capabilities are unmatched. This is validated by the client programs we're implementing, which I'll touch on later in my remarks.
Let me first recap the 2012 priorities we've outlined on our previous calls: First, positioning the company for renewed growth due to the expansion of our offerings and continued investment in greater, more vertically oriented sales leadership.
Second, we continue to invest in innovation via our proprietary, fully integrated platform that spans strategic consulting, data analytics, revenue generation and technology-enabled solutions.
Third, we are leveraging our strong balance sheet to pursue strategic, accretive acquisitions that further complement and enrich our existing suite of capabilities.
And last, we're providing increased visibility to the financial profile and performance of our new segments so investors can properly value these businesses.
Let me now review our second quarter progress against these stated objectives. Beginning with revenue, we signed an incremental $55 million of annualized business during the second quarter, of which 70% was reoccurring. This represents the expansion of more than 40 existing client programs, along with the signing of 11 new clients. Importantly, nearly 60% of these wins came from our enhanced service offerings.
Our pipeline remained strong with a number of potential opportunities across all segments. Our revenue diversification efforts, which are still in their infancy, enabled our enhanced service offerings to reach 21% of revenue in the second quarter, up from 15% in the year-ago period. Importantly, both our customer growth and technology segments have now reached an annualized run rate of $100 million.
In addition, we expect our organically grown work-from-home business will grow more than 30% this year and reach $50 million in revenue. We continue to invest in stronger, more vertically oriented and geographically diverse sales leadership, and this remains an ongoing priority for us. And while we've made steady progress, we have continued work to do in this area.
An important hire that we announced in May was our new Chief Sales Officer for Revana, Matt Rosenberg. His proven sales experience and track record for further accelerating high-growth businesses gives us great confidence in his ability to accelerate demand for Revana's data-driven commerce solutions.
Our sales pursuits are solely targeted towards clients that are focused on total value delivered versus tactical labor augmentation engagements. Clients are selecting TeleTech because of our ability to analyze, design, deploy and deliver end-to-end turnkey solutions that drive measurable outcomes that increase customer acquisition, retention and drive higher NPS scores. Clients recognize that our holistic solutions deliver the highest value at the lowest overall cost, given our ability to bring strategy, analytics, technology and operational excellence together to deliver a truly differentiated customer experience. We're gaining particularly strong traction in our health care, technology and transportation verticals, each of which grew more than 20% over the year-ago quarter.
In addition, we're pleased with the continued uptake rate by both new and existing clients for our targeted offerings. To date, we have more than 20 clients that are taking multiple services from our solution set. We believe this is solid progress, and our goal is to double the number of clients taking these integrated services by this time next year.
Customer experience excellence is a continuous endeavor. A truly customer focused firm is constantly innovating for ways to improve the customer experience, further distancing itself from the competition and adding higher financial returns in the process.
A good example of a recent success we had in selling our integrated offerings involved a long-standing client in the communication industry. This client has continued to expand the services it receives from TeleTech. Given the highly competitive nature of its industry and TeleTech's track record of performance, this client not only expanded its customer management relationship with us, but also engaged our customer growth segment to drive higher sales conversions across their channels, which span value-added resellers, chat and general support.
TeleTech is the only non-captive sales resource that this client uses globally. And with the strength and differentiation of our analytics platform, we increased sales conversion by more than 70%, while driving the highest NPS scores within their business.
Our ability to help our clients strengthen their market leadership and long-term brand equity continues to drive meaningful outcomes for our clients, while at the same time, enabling us to benefit from deeper, more strategic and longer-term relationships.
Our strong balance sheet provides us with the financial flexibility to invest in the business, as well as pursue accretive acquisitions that further complement and enrich our existing suite of capabilities.
During the second quarter, we also made significant progress on our decision to exit certain unprofitable markets and programs. While there is still work to be done in this area, we believe this distraction will be behind us by year end, and we will be able to direct our full attention to future growth and our strategic initiatives.
Lastly, we believe our new segment reporting is providing greater transparency into the business that we view as both higher growth and higher margin over the long term.
In closing, we're pleased with the progress we've made in the second quarter in certain areas and have work to do in others. We're very confident in our ability to execute on our strategic priorities, which will, in turn, deliver measurable outcomes for our clients and increase returns for our shareholders.
With that, I'll now turn the call over to Regina.