Kenneth Tuchman
Analyst · Craig-Hallum
Thank you, Karen, and good morning to everyone. It's a pleasure to be with you today to review our financial performance along with the progress we've made on key imperatives. Before we discuss our third quarter results, I wanted to share an important milestone that we celebrated last month.
October 22 marked the 30th year anniversary of our founding. As I look back over the last 3 decades, I'm both proud and humbled by what we've accomplished. We've started TeleTech with a simple idea. We wanted to provide an exceptional customer experience so that our clients could benefit from a more loyal customer base. Our passion to deliver and engage in consumer experience has never wavered. And today, our mission is more relevant than ever before. The customer experience is squarely at the forefront of every CEO's agenda, and that is what gives me great optimism about our next 30 years.
Our focus on becoming the preeminent global provider of fully integrated customer experience solutions from strategy to execution remain steadfast. And to that end, we continue to concentrate on the following 3 priorities: first, position the company for top line growth; second, invest in innovation and technology-rich solutions that ensure we remain a vital partner to our clients, while also driving higher margin; and third, pursue strategic and accretive acquisitions. We believe that successful achievement of these objectives will lead to superior shareholder returns over the coming years. These initiatives are beginning to pay off, as demonstrated by our third quarter results.
Now let me highlight several of our accomplishments this quarter. As we set our sights on 2013, we are keenly focused on profitable top line growth. As discussed before, revenue diversification is central to that strategy. Our diversified revenue business segment, which encompass analytics, strategy and technology enabled services grew 12% year-over-year -- excuse me, 12% over the year ago quarter, reaching $62 million. This is approximately $250 million of revenue on an annualized basis. These businesses represented just $35 million in the first quarter of 2011 and have grown nicely since our diversification efforts have been underway.
Furthermore, these business segments reached 22% of revenue, up from 18% in the year ago quarter. Our goal is first outlined in our 2011 Investor Day, which is for these businesses to reach 25% of revenue by
2014. As you can see, we're well on our way to achieving that objective.
As it relates to new business wins, we signed an incremental $90 million of annualized business during the third quarter of which 75% was reoccurring. This represents the expansion of 49 existing client programs along with the signing of 15 new clients. Importantly, nearly 30% of these wins came from our enhanced service offerings. Our pipeline remains strong with a number of potential opportunities across all segments.
Our sales proceeds continue to be solely targeted towards clients that are focused on total value delivered versus tactical labor augmentation engagements. Clients are selecting TeleTech because of our demonstrated value proposition and our ability to analyze, design, deploy and deliver turnkey solutions that drive measurable outcomes that improve customer acquisition, retention and Net Promoter Scores.
We're gaining particularly strong traction in our financial services, retail and transportation verticals, each of which grew more than 20% over the year ago quarter. In addition, we're pleased with the continued uptick rate by both new and existing clients for our integrated offerings. We now have more than 25 clients that have purchased multiple services from our solution set. We believe this is solid progress, and our goal is to double the number of clients buying these integrated services by this time next year.
Our second priority is continued innovation. Over the last 30 years, our ability to stay strategically relevant to our clients and their customers' needs have continued to differentiate TeleTech. Innovation is in the DNA and it will continue to fuel our prosperity over the next decade.
In 2012, we plan to invest approximately $20 million towards new innovative offerings. While this level of investment is just the beginning, our innovation pipeline is robust and we will continue to prudently pace this investment relative to near and long-term financial objectives. Let me provide a few examples of where we focus these investments during the quarter. In our CGS segment, we continue to strengthen our analytics and technology platform to enable it to scale more profitably. In our CTS segment, we further expanded our cloud-based market opportunity by being the first to receive a highly coveted contact center as a service designation from Cisco. As Cisco first authorized contact center as a service provider, we've deployed 2 distinct data centers to provide private and multi-tenant cloud services. This will further our leadership in this space as we continue to migrate to the cloud so they can deliver a higher quality multichannel experience at a lower overall cost.
Turning to our third priority, the pursuit of complementary strategic acquisitions. In early October, we completed the acquisition of the Guidon Performance Management Solutions. Guidon is a global management consulting firm focused on helping some of the world's largest service companies realize the benefits of operational and cultural transformation. While we have a small internal team doing this work today, we're seeing increased client demand. Guidon not only expands our expertise and process optimization and organizational change, but allows us to quickly scale to capture the growing market opportunity. Unlike many strategic consulting firms, Guidon's partners and consultants bring deep operational experience in the same industries as our clients, and the work alongside them to help execute the recommendation, ensuring the achievement and sustainability of future results.
Having now summarized progress against our 3 key priorities, let me also review certain accomplishments against our ongoing profit improvement initiatives. First, our actions to exit certain underperforming businesses will be substantially complete by year end, as originally outlined. We also remain on track to stay within the $15 million to $18 million of the originally estimated restructuring charges. Most importantly, we began to see the operating margin lift that we expected from these actions in our third quarter results. With this distraction behind us, we can now direct our full attention towards growth and innovation.
Our capacity utilization reached nearly a 5-year high of 77% and also contributed to our operating margin lift this quarter. We will continue our efforts to align capacity with future needs.
Lastly, SG&A has decreased nearly 9% at the start of the year. As we execute against our 3 imperatives, we continue to build our leadership team. During the quarter, we welcomed Susan Piotroski on board to lead our North American Consulting business. Most recently, Susan led the marketing and customer strategy practice at Accenture. She has a doctorate in analytics and has more than 20 years designing and implementing high-impact customer experience strategies for leading multinational companies.
Also during the third quarter, we appointed Bob Frerichs to our board. Bob was one of the founding partners of Accenture, where he spent 35 years in executive leadership roles including the center's International Chairman and Group Chief Executive of North America. During his tenure at Accenture, Bob was instrumental in scaling the business to become a global leader in the business services space. His wealth of experience in management consulting and technology will be invaluable as we continue to leverage our higher value offerings, invest in innovation and advance our industry leading position in the field of customer experience management. Finally, our strong balance sheet provides us with tremendous optionality to invest in the business as well as pursue accretive acquisitions that further complement and enrich our existing suite of capabilities.
In addition, we continue to drive enhanced return to shareholders via our long-term buyback program, which we first started 11 years ago. During the third quarter, we spent nearly $15 million on share repurchase and $60 million over the last 12 months. As we began the fourth quarter, we had $26.5 million available for future repurchases.
In closing, as we embark on our fourth decade in business, our path forward is deliberate and focused entirely on profitable top line growth. We remain on track to deliver to the 2012 guidance that we first outlined at the beginning of the year, and we believe we're better positioned than ever before to capture this significant market opportunity ahead of us. Today, we serve nearly 200 of the world's leading brands, more than double the 85 clients we supported just 2 years ago. Given the majority of our historic growth has come from our embedded base, we see great future opportunity with these and other prospective clients.
We have a strong management team, a solid balance sheet and proof points that our integrated value proposition is resonating with the market. I'm confident that our strategy will continue to create value for our clients, our employees and our shareholders. And with that, I'll turn the call over to Regina.