Bill Wilson
Analyst · NOBLE Capital Markets. Please proceed with your question
Thank you, Claire. And thank you all for joining us this morning. Before I begin discussing our company's performance, let me start by sharing that my thoughts and prayers go out to all who have been affected around the world by the coronavirus, and I want you to know that my number one priority is the safety, health, and wellbeing of our team members and employees, their families, our partners, and our local communities. Nothing is more important to me. First and foremost, we are doing what we can in order to ensure the safety and wellbeing of our employees. Over the past couple of weeks, we have adjusted our normal operating protocol regarding work from home policies as well as things like no longer having prize pickups at the radio stations as well as other prudent measures. As you are aware, the situation is evolving daily as is our response to it. The impact we have seen in the month of March has been significant in our Live Events segment as we canceled all remaining March live events earlier this month. We expect to have to cancel many Q2 events as well as we are continuing to monitor the situation day by day and market by market. The impact to our Advertising segment has been less severe to date, but starting last week, we had many clients who promote live events as well as sporting events and other related businesses cancel or pause their advertising campaigns for the month of March. Currently, we have seen no impact to our Townsquare Interactive business. This is an evolving situation which we know will have a negative impact to our business, and we will make the necessary plans and adjustments. The extent of that impact is uncertain at this time. What I can say with certainty and confidence is that, overall, we remain very confident and optimistic about the long-term demand for our products and marketing and advertising solutions. To that point, I will now turn to our performance in Q4 and overall in 2019, which will serve to help demonstrate my continued confidence in our strategy and our business. 2019 was a great year, as well as a transformative year for Townsquare, and I am proud this morning to report that a strong Q4 closed out an even stronger year delivering the strongest adjusted EBITDA growth in a non-political year in our company's history, the lowest net leverage in our company's history and record digital audience growth, which helped propel our digital products and solutions to grow approximately plus 27% to over $150 million in net revenue, representing approximately 35% of Townsquare's total net revenue. The fourth quarter marked the eighth consecutive quarter of net revenue growth for Townsquare, as our local digital solutions continue to drive our business to new heights. It is also worth noting that profit margins increased across all of our segments in 2019 on an ex-political basis as we carefully manage expenses across our business lines. As a result, both our Advertising and Townsquare Interactive segments operated at a strong 31% adjusted operating income margin, and we improved our Live Events margin to 19.5%. Operationally, we also had an outstanding year, thanks to our amazingly talented Townsquare team across the country. Our focus on Local First has defined our go-to-market strategy and our investment decisions all year, and has delivered what we believe is best-in-class revenue and adjusted EBITDA growth. We proudly focus on markets outside of the top 50 cities in the US, where we are very confident that our market leading brands and local marketing and advertising solutions, combined with our customer service, analytics, audience insights, and technology platforms differentiate us from our competition, and most importantly are very effective and powerful in helping local clients achieve their goals and grow their business. This enables us to aspire to be not only the number one radio broadcaster, but more importantly the number one local media company in every one of our markets. As we stated internally all year long, one of our mantras is, “how high is high,” and we continue to reach new heights throughout the year. We concluded 2019 on a very strong note, and I am very pleased to share with you that we beat our net revenue guidance and met our adjusted EBITDA guidance for Q4 and for the year, which Stu will discuss in more detail very shortly. We have now met or exceeded our revenue and EBITDA guidance in each quarter of 2018 and each quarter of 2019. As I noted earlier, the fourth quarter of 2019 also marked the eighth consecutive quarter of net revenue growth. In the fourth quarter, net revenue, excluding political, grew a very strong plus 7% and adjusted EBITDA excluding political increased a very strong plus 14% as compared to the fourth quarter of 2018. The Townsquare team and I are very proud of those results – plus 7% and plus 14%. Our performance in Q4 was a continuation of the very positive performance we achieved throughout 2019. Strong revenue growth in our Advertising and Townsquare Interactive segments, combined with disciplined expense management, which together more than offset the strategic decision to reduce unprofitable or low margin revenue in our smaller Live Events segment. For context, our Live Events revenue was down approximately 16% in both the fourth quarter and the full year, but our profit in Live Events was relatively flat as profit margins grew for both the fourth quarter and the full year. As a result, Townsquare overall delivered very strong financial results with our 2019 full-year net revenue growing approximately 8% ex political and adjusted EBITDA growing approximately 15% ex political compared to the prior year. Our Advertising segment, which includes revenue from our broadcast and digital advertising products and solutions, performed very well, and net revenue grew by approximately plus 6% excluding political in 2019 as compared to 2018, and our Advertising profit margins were approximately 31%. Our strength in Advertising was fueled by our heightened focus on local first, which took the form of investment in local content, sales tools, local management, and local sales talent. For example, in 2019, we developed a proprietary built-in-house technology sales platform called Blueprint, which is a mobile app that allows each of our salespeople to conduct a client needs assessment, show product demos, provide valuable consumer insights, put together a multi-platform advertising campaign with scheduling and pricing, and execute the contract, all in real time on their mobile phone or tablet. We also continued to invest in our data platform called DataSquared, and continued our partnership with Analytic Owl, so we can provide data attribution, measurement and insights of broadcast campaigns for our advertisers. We launched a new radio show for XXL, the number one hip hop website and brand that will be syndicated nationwide by Compass Media. And we recruited A level talent to many roles across our company, including local market presidents, director of sales, on air, online and sales talent, and a number of Townsquare Interactive team members, many of which we were able to recruit from bigger markets because of our culture, our resources, our commitment to the industry, and opportunities for growth. Because of these significant investments, we believe we are a stronger company today than we were a year ago. At Townsquare, we acknowledge and embrace that radio is our DNA. However, we are no longer a traditional radio company. In 2019, as I mentioned earlier, Townsquare generated over $150 million of digital revenue from our digital products and solutions, reflecting a growth rate of approximately plus 27% and contributing approximately 35% of total net revenue. In 2019, over 70% of our broadcast clients bought more than just radio. Our unique and proprietary data insights and sales tools are not typically available to much of our local media competition. And this truly sets our local account executives and marketing consultants apart in our local markets, further helping to establish Townsquare as a thought leader and top advertising and marketing solutions provider, not just a media vendor. At Townsquare, we thread data into our sales process, which provides a strong backbone for our campaigns and client relationships. We are able to give clients the why behind a partnership with Townsquare and support creative messaging and tactics using our first-party data initiative, DataSquared. DataSquared is our data management platform, through which we collect first-party data from our owned and operated portfolio of websites and apps, and analyze this audience, which leads to valuable insights about their behaviors, interests, as well as purchase intent. Our sellers across the country are then able to use this data for prospecting, to generate sales materials and to build effective, high impact advertising campaign proposals for clients. Just recently, a local seller won new business from a local hardware store in Texarkana by using data to demonstrate the propensity of our audience members to be hardware shoppers, DIYers and home DIY project planners, identifying three radio stations that fit the profile, as well as setting up a targeting at night advertising campaign. We also recently used our data insights and DataSquared to win $220,000 of PAC money in our Cedar Rapids market. Given our continued success and growth in digital audience and digital sales, it is worth noting that our core broadcast business has been performing quite well. Our first-party data initiative, our high quality, live and local on-air talent, the dynamic interplay of our broadcast and digital assets and solutions, our strong ratings and sales tools, and our ability to provide broadcast measurement, and quantitative attribution to our partnership with Analytic Owl have all been instrumental in improving our local broadcast performance. We believe the strength and breadth of our digital assets also helps bolster our broadcast performance. As I mentioned before, the majority of our broadcast clients also buy digital solutions from us. Being able to solve a wide range of local advertisers' marketing needs has helped us drive larger wallet share with our client base. According to metrics published by Miller Kaplan, in 2019, on average, Townsquare outperformed the industry in both local radio spot and total spot sales in our markets that they measure and track. In 2019, Townsquare's local spot broadcast revenue increased plus 1.2% compared to 2018, while the overall industry was down negative 2.1% according to Miller Kaplan. And our total spot revenue was flat versus the industry's decline of negative 2.6%. Additionally, on average, we also outperformed the industry in total revenue in these markets, which includes both total spot and total digital revenue. A big part of what drives our industry-beating broadcast performance in these markets is the strength of our brands and strong ratings position, which in turn is driven by our on-air talent, or as I like to refer to them as the original social influencers. In the fall 2019's rating period, as measured by Nielsen and Eastlan ratings agencies, 90 of our live and local morning shows were number one in their format, up from 80 number one morning shows in the spring of 2019 rating period. In 2019, our weekly cum, otherwise known as weekly total audience, was stable and our average time spent listening was strong at over six hours. Our stronger ratings position allowed us to drive higher market share and has allowed us to increase rates with our prime ex political AMR, otherwise known as average minute rate, up plus 2% in 2019. Our strong brands and talented teams also continue to drive very strong web traffic by creating approximately 30,000 pieces of original and compelling content each and every month. In 2019, we averaged 19 million unique visitors per month across our local radio station websites. Adding in our national music websites, including industry leaders like Taste of Country, Loudwire, Ultimate Classic Rock and XXL, our total digital reach averaged approximately 41 million unique visitors per month in 2019. We closed 2019 reaching a company high of over 52 million unique visitors in December, led by hip hop brand XXL, with almost 9 million UVs alone. And in January of this year, we again grew to over 60 million unique visitors to our total digital portfolio in the month. Our programming team, including our on-air personalities, continue to build audience across all platforms since we want to be able to reach audience however they choose to consume local content, whether it be on air online via social platforms, mobile apps, or voice activated speakers. At year-end, we had over 14.5 million Facebook fans, over 6 million Instagram followers, nearly 5 million Twitter followers, and over 6 million YouTube subscribers and over 5 million downloads of our mobile apps across our portfolio. One of the key differentiated digital offerings that we have today and also the fastest growing local client advertising solution in our company is Townsquare Ignite. In 2019, Townsquare Ignite's robust growth was a significant force behind our Advertising segment's strong performance as it approached $50 million of revenue in 2019. We believe that Townsquare Ignite, which as a reminder is our proprietary in-house digital programmatic tech platform, is well on the path to generating $100 million of annual revenue within two to four years. We are confident in Ignite and we believe we have a distinct competitive advantage because our solution, with the entire ad tech and offering, is in-house and we own and control the customer relationship from end to end, from the activation and optimization of client campaigns to the detailed in-depth client reporting and insights leads to a better customer experience and therefore higher client retention rates. Importantly, Townsquare Ignite operates at a similar profit margin to our other products and solutions in our Advertising segment at approximately 30%. Another key digital asset in our portfolio today, and a significant contributor to our strong performance in 2019, is our subscription-based digital marketing and solutions segment Townsquare Interactive. In 2019, Townsquare Interactive added roughly 3,650 net subscribers, ending the year with approximately 19,000 subscribers overall. This surpassed our initial estimate of 3,000 net adds for the year, as well as surpassing prior years, where, in 2018, we added 2,950 net adds and in 2017 added 1,700 net adds. We believe that we will continue to deliver strong growth at Townsquare Interactive due to our high quality product offering, our growing sales force, greater productivity per seller, and most importantly, our focus on customer service and client retention. In the first quarter of 2020, even with the current situation with the coronavirus, we still expect to add approximately 900 subscribers for Townsquare Interactive. We continue to have great success selling Townsquare Interactive outside of our local market footprint, with now approximately 55% of our current subscribers not residing within our 67 local radio market footprint. At the same time, we believe that we are still underpenetrated within our local market footprint as well as within other local markets of similar size and demographics. To illustrate the runway we have in our local markets, on average, we estimate that there are approximately 7,500 SMBs in each one of our radio markets, and thus across our 67 radio markets that totals approximately 500,000 SMBs. Yet, we only have 19,000 Townsquare Interactive subscribers as of the end of the year, with just under half or less than 9,500 in our local markets. Outside of our local radio markets, we estimate our market for Townsquare Interactive as well over 5 million SMBs. Therefore, we believe that our future runway for Townsquare Interactive is significant in our local radio markets, as well as in like-sized markets across the United States. Townsquare Interactive's net revenue increased nearly plus 27% in 2019 to $61.5 million, and we believe we are on pace to achieve our projection of $100 million of revenue within two to four years. And important to note that Townsquare Interactive operated at a 31% profit margin in 2019. As I mentioned earlier, we further streamlined our Live Events business over the course of 2019 with the divestiture of several non-core assets, including our portfolio of music festivals and bridal expos, and we further finetuned our local live event offering to focus on events that are meaningful to our local communities and also have a healthy profit margin. As a result of these decisions and the healthy performance of our core 200 local live events across our 67 local markets, the profit margins of our Live Events segment improved 250 basis points in 2019, from approximately 17% in 2018 to 19.5% in 2019, despite a 16% decline in net revenue, primarily due to streamlining and portfolio. Although it represents a small percentage of our total revenue, our local live events business remains a core part of our local first strategy, continuing to solidify our position as the "town square" in our markets, by delivering high quality and recurring local events to our audience and providing our advertisers with a unique opportunity to connect with their consumers and activate through these events. As I noted earlier, given the coronavirus, I do expect our Live Events net revenue and profit to be materially down in Q1. I am so proud of our talented Townsquare team and the focus and passion in which they are executing our local first strategy and super serving their communities. Because of their dedication and performance, 2019 was a transformative year for Townsquare as we outperform many of our local competitors from a broadcast perspective, grew market share, and achieved very strong digital growth, leading to a strong revenue and adjusted EBITDA growth overall. With that, I'll turn the call over to Stu who's going to discuss our 2019 financial results in much greater detail.