Stuart Rosenstein
Analyst · Jim Goss with Barrington Research. Please proceed with your question
Exactly. I think we see that as a significant opportunity as we look at 2020 and beyond. As we shared on the call, and as you know, Jim, half of our Townsquare Interactive sales are in our local radio markets and half are outside of our markets. So we kind of broke it down on this call, and I think we broke it down on our call earlier this year, with over 18,000 monthly subscribers paying us, on average, over $300 a month. We've got 9,000 in our markets, 9,000 outside. We look at the universe in our markets in terms of ideal customers. So we track that based on the number of employees, annual revenue, certain verticals. Our sweet spot in our markets is about 500,000 SMBs, as I just said, we're under 10,000. And then if you look outside of our markets, still looking at markets with less than 1.5 million population factoring in all the variables that we have. We see a population of SMBs of 5 million. And again, we have less than 10,000. So for Townsquare Interactive, that's why we're confident, and currently won a $65 million annualized run rate. We know we will be at $100 million in a few years, but that's really just a starting point, and we will continue to grow from there. To your specific question on Ignite, we are actually starting to test selling that from our Charlotte based inside sales office. I would say it's too early to share any specifics on this call, but I would say, to your point, we know and we see early evidence that, a, there is work outside our local market footprint; and b, to your earlier point, we could sell this in larger-sized markets. There is obviously more competition in the top 50, but we've seen some opportunity to sell it, nonetheless, in larger markets.