Good day, ladies and gentlemen, and welcome to The LendingTree, Inc. Third Quarter 2016 Earnings Conference Call. [Operator Instructions] As a reminder, this conference call is being recorded. I would now like to introduce your host for today's conference, Mr. Gabe Dalporto, Chief Financial Officer. Mr. Dalporto, you may begin.

Thanks, operator, and thanks everyone for joining this morning for LendingTree's third quarter 2016 earnings conference call. On today's call I will quickly discuss our third quarter results as seen in today's press release and turn it over to Doug, who will provide his thoughts on the quarter and the rest of 2016. But first a quick disclaimer. During the call we may discuss LendingTree's plans, expectations, outlooks, or forecasts for future performance. Forward-looking statements are typically preceded by words such as we expect, we believe, we anticipate, we are looking to, or other similar statements. These forward-looking statements are subject to risks and uncertainties and LendingTree actual results could differ materially from the views expressed today. Many, but not all, of the risks we face are described in LendingTree's periodic reports filed with the SEC. On this call we will discuss a number of non-GAAP measures and I refer you to today's press release available on our website at investors.lendingtree.com for the comparable GAAP measures, definitions, and full reconciliations of non-GAAP measures to GAAP. With that, let's get into the results. Today I am pleased to be discussing another terrific quarter for the Company. For the fifth consecutive quarter, we delivered record levels of adjusted EBITDA, growing that measure 68% compared to the prior year period and eclipsing 20% of revenue for the first time since the Company spun off from IAT in 2008. Once again quarter's results reflect the highlight, the flexibility in our model. Even as we dealt with short term challenges in a couple segments namely mortgage and credit cards, we optimize our marketing efforts to close another record quarter. Taking a closer look at revenues, all-in consolidated revenue of $94.6 million represents year-over-year growth of 36%, notably revenue from every lending category grew a double-digit…

Thanks, Gabe, and thank you all for joining this call today. Now that we have heard Gabe's take on our numbers. I would like to provide some context on the business overall and on the results and outlook for each loan type. Overall, I am very proud of our performance in the third quarter, particularly because we have now shown again that we can operate marketplaces in many different loan types, optimizing the returns of each while still providing a quality comparison shopping experience to consumers, and helping lenders meet and exceed their individual profitability and growth goals. It is not an easy task to benefit consumers, lenders, and shareholders simultaneously, but we are doing it. With the perspective of 20 years in the industry, I've seen plenty of companies that help lenders make money at the expense of a great customer experience and vice versa. I've also seen plenty of companies minimize short-term profits at the expense of long-term sustainability and others who make short-term, investments with the promise that that spending will pay dividends in the future. At LendingTree, we have always tried to be different and this is another quarter where we have proven our ability to execute to the benefit of consumers, lenders, and shareholders over both the short and long term. The brand we have built, the depth of our relationships with our lenders, and our exceptional teams are not only unique but also sustainable competitive advantages for our future. Our competitive position has never been stronger and the migration of lending from offline to offline puts us in the perfect place to leverage our strengths in a growing market, all of which makes me incredibly optimistic about our future as a company. Plus, our financial position enables us to make smart acquisitions and capitalize…

[Operator Instructions] And our first question comes from Robert Peck from SunTrust. Your line is open.

Thank you very much. Just one question. Doug, I was wondering if you could expound just a little more on the refi side of things. How big is that backlog now and how long do you think that takes to work through the system so that LendingTree can capitalize on it? Thank you so much.

That's a good question. I'm actually going to turn that to Gabe because he drew a beautiful chart for me yesterday talking about the backlog and the front log, if you will. Is that okay?

Yes, absolutely.

And then I will add more to it.

Great. The way to think about the -- we talk ad nauseum about what happens when rates rise and rates decline. There's a subtle timing impact of that and so when rates move down suddenly, typically what you see is a surge of volume in the industry, which comes to us and others. It takes a couple weeks for a lender to realize their pipelines are totally clogged and then they start to pullback capacity at that point. During that couple of weeks, we're sitting here with tons of low-cost volume and really good monetization and we get a short-term windfall over that couple-week period until revenue per lead reflects the fact that lenders' pipelines are all jammed up. The opposite is also true. There is a short-term impact when rates rise. It takes a while for lenders to realize that their loan officers are starving and to clear out their pipelines and so you start to bid up capacity and expand filters and increase our revenue per lead. And so that's a short-term headwind. Those two factors are true. On the way down, it's probably two weeks, max three, and on the way up it's more -- maybe a little bit longer, four or six weeks, something like that.

The only other thing I would add is that a sort of slight tailwind happened well before Q3. It was in Q2 or it was certainly earlier than this quarter, and this is all baked into our guidance. The only thing I would add is that I'm hearing lenders really want to grow for next year. We signed yesterday a couple million dollar deal, which I won't go into the lender or the timeframe, but we are seeing lenders significantly increasing their buys for next year because they want to grow despite what's going to happen with interest rates.

Thank you. And our next question comes from Nat Schindler from BofA Merrill Lynch Your line is open. .

I think that was Nat Schindler from Bank of America Merrill Lynch. Sorry. Can you help me out? Two questions; one, obviously great job pulling back on marketing spend and adjusting. And I know that Gabe mentioned that you had more inbound or free organic traffic but also was there any change in how you looked at longer-term spend -- brand, TV which you have more control of and can react to on the quarter? Or was this all more on the direct side that drove it? And then I had a second question I wanted to go on to.

Sure. Even on all of our marketing spend, we don't put anything into -- first off, let me say it slightly differently. We believe that all spending in marketing needs to make money. If it happens to be on TV, it still has to make money. If it happens to be an ad, it talks more about LendingTree and has a smaller -- a shorter call to action, which somebody might call a brand ad, it still has to make money. And we can still buy and sell all of our ads very, very flexibly as well. The only difference with TV and online is you spend money today and the lag effect sort of builds and you also have to make sure your attribution is right. But any company who says, oh, don't worry about my ad spending because it was on brand; some other marketers might disagree. I personally think it's a complete copout. So we are able to go in and out of whatever market makes us money. TV drives a much higher intent customer, but is also much more expensive, obviously to run. And if you are running SEO traffic it's obviously free but drives the lower intent traffic. So that's how we think of everything. And it was all -- you can call it all direct I think and we can toggle it back and forth. The good news for us is its beginning -- it's been happening for a while almost automatically and it's getting better all the time. For example, we are seeing lender demand coming in and knowing what it is on price, quantity, and the coverage across each loan type, we translate that into revenue per liter, RPL. Then that immediately goes to our marketing side that has cost per -- CPL bogies and also certain customers they need to drive. So for example, in personal loans the lenders reduce their underwriting standard or tighten their underwriting standards, that impacts what we would call our transmit rate or what Google would call the longtail. Because they are pulling in their customers, only the ones that are easiest to underwrite. You pull in transmit rates, you reduce our RPL, and then we go and reduce our market. So our RPLs were probably too high if you go back a year, because lenders just wanted volume at -- any volume. And right now they are probably a little bit too low, because lenders like everything, sometimes you overcompensate and we are adding new subprime lenders. Keep in mind, OneMain and Springleaf just completed their merger; they are a major customer of ours. Now that that merger is complete, for example, I expect them to continue to grow. And we're adding other lenders just like them.

Great. And a second question and I think it actually kind of relates to what you added there. But was wondering if you could kind of break down a little bit on the mortgage business; if there were any particular categories of either borrowers or lenders where you saw weakness.

Nothing at all in particular. No categories at all. If anything, in mortgage you are somewhat -- remember demand can be price, quantity, and coverage. You can say I want 100 of these customers. I'll pay you $50 a pop and I want to cover these segments. So a decline in any one of those, or an increase, would cause the corresponding effect that we have to our funnel. In mortgage, it's really quite frankly purely a volume gain. We're not seeing lenders saying, oh my gosh, I need to reduce -- make my underwriting standards tighter and therefore cutting filters. We're not seeing them saying I want to pay you less, although that will happen at the margin because obviously if they can cut their bids they will. Just like if we can cut our bids in Google get the same volume, we will too. But what we are really seeing is more something like a lender saying -- and I'm short-handing this -- hey, you are sending me 500 new customers a day; I can only handle 300. Cut back my cap. And so when we cut back their cap and leave everything else alone -- then they will typically say after that, but please, please, please, tell me if I'm just doing this for a few months that it's not going to hurt me when I'm coming back on again because I still need to grow 50% next year over this year. And so the reality is demand goes down, but the demand there is purely a matter of volume. And I'm hearing lenders open up call centers, hire new people. If I have -- we get calls all the time saying I want to open a new call center next year; I'm adding 300 more loan officers, et cetera , et cetera, et cetera. All of which bodes extremely well for long-term demand in mortgages.

Thank you. And our next question comes from Mark Mahaney from RBC Capital Markets. Your line is open.

Thanks. I just wanted to ask about the variable marketing margin going forward; Doug, your thoughts on your ability to sustain the levels that you currently have. I think you had one of the highest levels in the September quarter. Is that -- leaving aside the December quarter fluctuations, is there a new level here that you can sustain -- the business can sustain going forwards?

Do you mean on a percentage basis or on a dollar basis?

Percentage basis.

Got it. So on a percentage basis, as much as I would love to just give you the easy answer and say, yes, they are going to stay high quite frankly, they will probably get lower again. Because some of the high net -- some of the fact that those margins are so high is the effect that you are seeing in some of our products where lenders have pulled back, as I said, and therefore we have a higher mix of free volume in our mix. And as I have said, I got to be true to some investors I've said before, which is also true, which is if I could spend $1 billion on advertising in a quarter at a 10% margin, I would make $100 million and everybody would be really happy about it. So I wouldn't say this is a level that we -- because again we don't focus on percentages; we focus on dollars. The percentages this quarter are result of maximizing dollars in this environment specifically and that's what people need to keep getting about this business. It's how well we are doing in this specific environment. In this specific environment in personal loans lenders were adjusting underwriting standards, even as they were coming back on the network, et cetera which obviously affected our monetization and caused us to slow down the advertising, which caused our VMM to go up -- percentage to go up. So I'd encourage everybody to focus on the dollars, which is where we focus, and that number will bump around. I would say, all things being equal, we would expect to see them improve, but all things being equal, would have to be supply and demand being equal as well. When one of those things changes -- for example, we step on the marketing gas -- the percent goes down but the dollars goes up. We have to up our bids in Google and everything else. Does that make sense?

Thank you. And our next question comes from Eric Wasserstrom from Guggenheim Securities. Your line is open.

Thanks. Maybe just to follow-up on that last point, Doug, could you just help maybe create a little bit of a framework about what it is you are managing the business to in terms of financial metrics and the interplay between revenue growth and margin? Because I think clearly that was the battleground issue heading into this quarter and I'm not sure that the results have really resolved that in the mind of the market. Could you just talk about how you think about the interplay of those two things?

It's a great question. So after doing this for 20 years and trying to target lots of different things, we manage the business every day, hour, and minute to maximize -- within some constraints, which I will explain -- cash flow flowing into the business. And that is it purely and simply. The best proxy for making cash flow is variable margin dollars, not percentages in anyway. Literally, our marketing people are sitting there every day saying buy this placement, turn this one off, adjust that, let's try these 50 new ads. They're going against a bogey that they know where their profit breaks, where their breakeven point is, and they've got a number of -- which is an amount of volume that they want to hit of a particular loan type or a particular deal based on the demands that are lenders have told us. So that's it. I will tell you I have had people at the Company sometimes, who thank God don't work here anymore, who have said to me things like, hey, Doug, do you know we could pull back on marketing this quarter and make $2 million less, then that will give us an easier comp for next quarter. My reaction to that is is you actually telling me to make $2 million real dollars less? Our job is to maximize value for shareholders and I'm not going to play games like that. It's much easier to run a company when you say every day wake up, make as much money as you can, except for a couple things. There are times when to keep lenders -- when lenders are demanding more than would be naturally showing up, where we will spend more than we would like to because we don't want to be out…

So maybe just to follow-up on that -- and thank you for that answer. I imagine you are going to address this in December, but as we think about heading into next year, when again we are facing a transitional environment in several respects -- the transitional rate environment, what it means across the different product categories, and certainly changes in lender dynamic -- how should we think about again that interplay between those two issues of revenue growth and VMM as it relates to EBITDA?

Let me try that and then let me have Gabe add some color. At a high level, at the end of the day this comes back to market share of what we can get from -- it really comes back to demand for lenders. And I would love nothing more than to have a metric that I could give you around demand for lenders, like our lenders demanded this many customers this month. Like Google would say how many search queries they had or how many search queries went unmet. The problem is in our industry anything I give you -- the one thing we have to watch for is competitive intelligence because we are one of the few public companies out there in our space. So roughly speaking, I know demand from lenders will increase a lot next year. And then, because I'm talking to them -- now I can't really quantify a lot -- I know demand will go up. It will go up in price, it will go up in quantity, and it will go up in coverage because lenders will widen their filters to get more stuff. So I know demand is going up next year. Then you move over to our marketing side and the question will be well, okay, if demand goes up -- pick a number -- 50%, hey guys, can you produce that at a level -- can you produce that extra 50% bump up in volume profitably across all of your marketing channels? And that's where you get into the different vagaries of different loan types. In mortgage, where we are a dominant position in marketing across every channel and we've been doing it forever, since our marketing team was rebuilt five years ago, the answer is absolutely yes. In credit card, as I mentioned, without the use of native advertising, which is what we, unfortunately, now aren't allowed to do, we have to grow through other channels, through either acquisition or some other way. So I know demand is going up. I have every confidence that our marketing capability will keep up with it. Some will happen faster and sooner than others will. But if we can't -- we always stay focused on this too. If we can't fill that demand, somebody else will, so we always try to find a way to do it.

I totally agree with Doug and I will just build on it a tiny bit. If you think about where we are today on the revenue side and where we think we will be next year, we are kind of at troughs in three verticals right now. On the mortgage side, there's just been low rate, which has driven a lot of organic volume so that's put a cap on lender demand. Lenders are hiring new loan officers and we expect rates to go up next year, so that should really remove that cap and we should be seeing additional mortgage demand going into next year. Personal loans, everybody is well aware of what is happening in the industry. We've gone from over exuberance to probably irrational the other way and we expect that market to be continually improving over the next year. And then credit cards, we just -- obviously we had the injunction setback, but there is other channels that we are growing and we are focusing very much on those. And we think we can grow off a new normal. So I think just from a fundamental perspective, where we are set up for pretty good revenue demand as we go into next year, which is really restating what Doug said.

And this is my last point and I will just get off, but with respect to that revenue demand, whatever that delta of change is would you expect VMM to move linearly with that change in top line?

Not quite. I would say mostly us except, for example; there are some areas where you will, quite frankly, cap out. So there are some sections of borrowers where we could match 15 lenders in the same way that Google has three paid search links, behind there are 100 more that would like to be there, we cap at five. So in some segments only the top five are there and there might be 100 who want that segment, so that's the reason that demand may not move linearly. However, that itself creates a good thing because it's sort of like Google right. If you can't get it on the head terms, you'd better figure out how to get it on the longtail if you want to advertise in Google. And then our lenders have to say, okay, maybe I have to learn how to maybe buy lower loan amounts or maybe different states. We through our analytics machine can actually go tell them where to go target because there's a lot of places that are -- where there's a lot of opportunity.

Thank you. And our next question comes from Kerry Rice from Needham. Your line is open.

Thanks a lot. Maybe just to maybe summarize this, it looks like based upon guidance, mortgage will probably come down in Q4. But based upon what you've said on the call, is it fair to think of Q4, at least for the mortgage revenue, as a trough quarter? That's the first question. The second question is -- I know you probably can't talk a lot about the litigation with NextAdvisor but could you give us an update on timing of the next steps? And then the third question is, on personal loans, I think you added Goldman at least recently or you're adding them recently. Is there any other large new lenders to the platform or maybe just number of new lenders you are adding to personal loan platform? Thanks.

So let me take them in reverse order. Goldman Sachs is not up on our platform, although we certainly hope they will be and as I see no indication that they wouldn't be. I shouldn't really comment about what their intentions are, but they are not live yet. Other lenders, I'm going to get you a list here while I answer your other questions. I believe we have added about -- I just got the answer to that -somewhere between four and six this quarter. Remember the number of lenders don't help us as much. We really need there some people to fill in coverage and coverage particularly in subprime. That is an area where right now OneMain Springleaf, who is a phenomenal company and a great client of ours, they are playing there almost solo and we are trying to get some other lenders to fill in that space. And what was your first and second question again?

Yes. So the NextAdvisor update I know you probably can't disclose at lot just maybe [Multiple Speakers]

Sure. Q4, and this is one of them, I almost laugh at this about LendingTree every 20 years. Every single year we explain Q4 as a slow quarter and every single year people forget by about Q2. Now sometimes we've been able to grow through it because, for example, we are launching a new product or you might kick off a refi boom or something might happen. But all things being equal, in Q4 consumers are spending not borrowing. It's just like gym memberships aren't great in Q4, but they go crazy in Q1. It's the same effect; you are spending and you are not borrowing. You are not focused on cleaning up your financial house. And the third thing is the media rates go up, because you are competing against every retailer on the planet selling Teletubbies or whatever the latest toys are. In addition to that, on the other side, lenders are taking vacations. They are cleaning up their year. People are taking their accrued -- for companies that do this --their accrued vacation time so they don't lose it and so they slow down; and so they are pulling back. So Q4 is always a seasonal trough. Now to NextAdvisor I do not know the timing right now of anything, but I will check, if you want, and I will get back to you. The thing I will say about that, there are so many other ways to go to market: credit cards, online. Listen, we have figured out how to do native on our own, unlike what they say in their thing. But you know what? We can figure out how to do other things too. We can figure out how to do search and TV, et cetera, et cetera, et cetera, and I have every confidence we will. We can get there through acquisition and that will be faster. We can get there through organic growth, which will be slower. But I have every confidence in our ability to grow our credit card with those other channels.

Thank you. And our next question comes from John Campbell from Stephens. Your line is open.

Hi, guys, good morning. I know you guys have an analyst day coming up and just kind of back to the mortgage question though. I guess we do expect some better directional numbers next year, but just at a high level, do you guys think that mortgage revenue can grow next year? I know the MBAs I think their latest forecast was calling for like 14% down. Do you guys think you can grow over that?

I was going to make a tongue-in-cheek response to that; Gabe won't let me. And not because of you. But mortgage revenue will 100% absolutely grow next year. And I guess I have to hedge it with something because some lawyer will tell me that was the wrong way to state it, but if mortgage revenue doesn't grow next year, please vote me out of my job. But that would be yes; short answer is yes.

Okay, that's helpful. Then on capital allocation, I think you guys ended the quarter at $177 million or so in cash. I'm just curious about that -- by that appetite and then M&A. And then, Gabe, if you can remind us how much is remaining on the buyback authorization?

I think there is about $48 million remaining on the buyback authorization and, yes, we think about what the most effective way to deploy our capital. Certainly -- the reason we have that much cash on the balance sheet and the reason we raised that cash and the recent we put a revolver in place is to give us financial capacity for action to be opportunistic on the M&A side primarily. We think that there is very good opportunities out there. We want to deploy that capital responsibly. We're not going to overpay for any acquisitions, but if we can find something that strategically aligns with what we are doing at a very attractive price and multiple then certainly we are very much interested in those types of deals. So our hope is to be able to deploy that capital in a way that really benefits our shareholders and over time, if we can't, then we will probably give it back to our shareholders. But for now we think there's a pretty good pipeline out there and we hope to find something that is attractive that works for everybody.

The only thing I would add to that, which is really agreeing, is as one of your fellow shareholders if we can't figure out what to do with it; we are giving it back to our shareholders. And I can also tell you we are finding things that we can do with it. We had to wait till these companies that walked in here and said that they invented something completely brand-new. They've got $9 million of revenue and their valuation needs to be 98x 2022's earnings -- or I'm sorry, revenue. And oh, by the way, the way they are getting there is like flat for eight years and then magically in the ninth year it goes up. Now that we can actually have a real conversation with real companies with real earnings, now we can evaluate their competitive position and, if it makes sense, we will buy them. I think -- I love our pipeline now because it's based on reality and it's based on entrepreneurs who are going to make hopefully -- well, I know they are going to make good money, but they are going to want to come and join an organization where they can take the LendingTree brand and do even better. Those are the kind of people we want in the Company. Those are the kind of companies we are looking at and I can tell you honestly we are having very, very good success and our pipeline is very full. So full, in fact, I'm starting to hear squawks of like how are we going to handle all the time to do due diligence and things like that if some of these -- if a couple of these dominoes fall. By the way, that's a happy complaint and we will figure that one out.

Thank you. And our next question comes from Mike Grondahl from, Northland Securities. Your line is open.

Thanks, guys. Two quick questions. One, what was the revenue contribution from a student lending acquisition? Then, secondly, under what macro scenario would it is challenging to grow mortgage revenues? Do you see any scenario out there, Doug?

On student lending, I actually don't know the answer to the question of how much came from the acquisition because their revenue was so small. The big benefit came really from our brand and being able to use our brand applied to their business. But if that's an important question to you, please email Trent afterwards and we will let you know. And if it is considered material, we will let everybody know. I believe we also put more information in the Q about that, so stay tuned. Let me tell you where mortgage doesn't grow. And I used to joke with my -- not joke, but I would talk to my former boss, Barry Diller, about this. As long as lenders want to lend money and borrowers want to borrow money, LendingTree is fine. The minute borrowers stop borrowing or lenders stopped lending, we've got ourselves a problem. They could also not -- then you would see declines or flattening out. The good news is nothing kills us anymore because our timing of our marketing expense and our revenue is exactly timed. So the minute we see a change in either supply or demand, we are adjusting. You could -- I guess theoretically some competitor could magically get a brand name and be better at search than we are and steal share there. Or I guess theoretically one of our competitors could magically go from providing lower quality, converting customers to our lenders to higher-quality ones and just beat us in the market. And if they did that, by the way -- and we have had that before. Keep in mind; we have beaten Google twice and Microsoft once over 20 years in this exact same business. But all of those reasons would be the reason, and absent some financial crisis, mortgage growth based on our market share we can penetrate inside of it.

Thank you. And our next question comes from Hamed Khorsand from BWS Financial. Your line is open.

Hi, good morning. First off, can you talk about how you are not able to manage VMM in Q4 to a certain degree; you are guiding it down?

I'm sorry --

Your VMM guidance, you gave out full-year VMM guidance and we only have one quarter left, so if I do the math it's a significant step down from Q3.

Sure, because it comes back to demand, right? So think about it; lenders are going to have less demand in Q4 because of all the reasons I mentioned. Consumers are going to have less, if you call them demand, they will have less supply and the net result of that is you have a smaller Q4 than you do the quarter before. It happens every single year absent some exogenous factor, like personal loans coming online for the first time or rates going really low and you get some refi boom spike or something else. This is -- Q4 is normal seasonality with one slight difference from -- which is now reflected. Personal loan seasonality, because we was guiding this one a couple years ago in a big way. We did not see -- necessarily see that as much as we are seeing it now. Everybody I've talked to in the industry says it happens. Everybody I've talked to in consumer marketing says it's normal. I have personally gone in myself and looked at Google Analytics search queries and you can see the queries related to personal loans are going down in Q4. It's just the normal phase of life. It's why Santa suits don't get sold in March. People don't want a personal loan as much in December and so our guidance is reflecting less lender demand, less consumer supply, and higher advertising rates because everybody is advertising Teletubbies.

I understand that to a certain degree, but I'm going back all the way to 2012 and each quarter Q4 VMM was up sequentially. You've managed it pretty well.

And I guarantee in every one of those quarters -- if you want to I'll go back and look at all six, I guarantee in each one of those we highlighted something to the effect of, hey, despite that this was -- Q4 is normally a seasonally down quarter, this happened or that happened. Because honestly -- well, I don't need to say honestly; we are always honest. But we will give you the good news and the bad news or we will just give you the news and you guys can interpret it. Q4 is always seasonally weaker unless something happens and the last few years something has happened. I am going to run down what it's been the last four years and maybe we will put out another release on it and things like that, but that's essentially what it is.

Okay. Then outside of the mortgage business --

By the way, if we get surprised -- sorry, one last thing to add. If we get surprised and we don't have seasonality in Q4 this year, then I'm going to go start digging around to and make sure that I haven't been saying the wrong thing for the last 20 years. Maybe there isn't really seasonality and my guys are just sandbagging me, except I doubt it. Because I've seen it myself and I talked to the lenders myself. But that will be an upside surprise. Q4 is pure dead on seasonality.

I would encourage everybody to go to Google Trends and look at some of the search query volumes for some of the top mortgage keywords, some of the top credit card keywords, and some of the top personal loan keywords. It is extremely clear what happens with consumer demand in Q4. It's a very real phenomenon and there's hard data for you right there.

Okay. My last question is on non-mortgage. Are you seeing any kind of disparity as far as pricing goes? Are lenders pushing back as far as rates or anything like that?

Lender pricing, you mean pricing to the consumer or what lenders pay us?

The lenders pay out.

The answer is no, I'm seeing no pressure. And the reason is, no matter what you pay us on -- clicks, called, leads, or closed loans, or any combination thereof -- all you care about -- I can't say all, but most of what you care -- take out volume for a minute, you care about your cost per funded loan. We will get pushback because lenders are seeing conversion rates -- if a lender is seeing conversion rates fall, they are going to say hey, you're not hitting my cost per funded loan goal. Then we go in there and we help them dig around and find out why their conversion rates are going down. Sometimes -- this happened for one of our lenders recently, some compliance guy told them they weren't allowed to call their customers in a certain loan type. And once they convinced that person they could, they are going to start calling again. Of course, when they didn't call somebody, their conversion rates went down. So they fixed the problem. The other -- as lenders are moving conversion rates up, they typically -- we typically -- they don't call us and say, hey, I'd like to pay you more. But what they do, just like we do with Google, is they go in and they up their bids and they broaden their campaigns and they up there volume requests. That's how we see the increase.

And our next question comes from Michael Tarkan from Compass Point. Your line is open.

Thanks for taking my questions. This is actually Andrew on for Mike. Just on the personal loan side, can you break out the quarterly revenue trend growth that is coming from traditional versus marketplace and sort of how we should think about it moving forward?

We can't because I don't know it and I don't think we would anyway for competitive reasons. What I can tell you is the trend is certainly shifting from markets, so-called marketplaces to others, but the so-called marketplaces are growing as well. It's basically because you are getting new non-marketplace platforms coming in.

Okay, thanks. That's helpful. Just on small business, so appreciate the growth callouts but can you give us a little bit of color to how big it is? Is it a meaningful contributor to revenues yet? Just anything there would be helpful.

Yes. It certainly doesn't hit our 10% materiality threshold, but it is starting to become a good contributor to growth. It had a really nice impact on our Q3 growth. Hats off to the business loans team. They have taken that name from scratch and actually got it to the point where it's actually running really well, .going really well and there's really great opportunities. They've done a really nice job there.

By the way, beginning I believe with this year's 10-K, we are going to be reporting for segments -- for products that are over 10% of revenue we are actually going to be reporting some more individual things about each of those loan types thanks to a request from our friends at the SEC. So expect to see some more detail there. And by the way, we are happy, generally happy to tell you anyway. The only reason we ever breakout or not in the past a given loan type was to really illustrate a point. Going forward, as they are all getting larger, they're all getting more robust -- and quite frankly, revenue tells part of the story but not the whole story -- we're going to try to give the most fulsome disclosure we can about every product. With the risk of that being that when -- then you have nine different things that somebody can either love or complain about as opposed to one or two. Because somebody could say, oh my gosh, mortgage went up, but personal loans. And then you're explaining it's personal loans or vice versa or whatever. It's sort of like asking -- it would sort of be like sitting on the Google call or Google conference call and saying we've noticed that the monetization of keywords in your pharma category has decreased. Why is that? They would probably tell you to be quiet, but that's basically what our business is like among all those loan types. Lenders set up their orders; like you buy a keyword campaign inside of Google and if you think -- it doesn't take much to abstract. A QF that you fill out is simply a search request and the display that you see at the end is simply a search engine results page with lenders listed according to our algorithms. And that is why we are kind of -- I use a lot of analogies there because that playbook is -- it's an almost perfect parallel.

Thank you. And our next question comes from Neil Doshi from Mizuho. Your line is open.

Hi. This is Hassan in for Neil. A couple questions. We were curious to know how often are your typical touch points with a specific lender. In other words, whether they are scaling back or scaling up marketing spend, how often are they doing that with you?

So touch points for a large lender -- our large lenders we are talking to every day. We've got a couple who actually have a dedicated account manager against them. They typically -- we allow them to increase what we call caps or filters, increase their demand pretty much any time, but typically we hold them to changes once a week. The reason for once a week is we need some level of stability to go plan out the market. So if you called me tomorrow and said, hey, I want to buy more from you, we're going to find a way to make that happen. If you called and said, hey, we're going to need to buy less from you, we're going to plan that out for next Thursday so that we know how to respond to the marketing. But we are talking all the time and at all levels. The only other thing I would add is that Neil Salvage, who is our Chief Revenue Officer, has run huge sales teams at IAC and before that; is just doing a fabulous job with this. It's getting better, but --. I probably talked to our -- I talked to two lenders yesterday in the midst of this whole -- in the midst of preparing for earnings. So it's normal for me to be talking to them, too.

Okay, great. That's helpful. Two final questions are the strong 68% growth rate in loan requests in the third quarter; can you just remind us how that compares to last year? And then final question is, are there any additional engagement metrics you can share with My Lending?

Sorry, you were breaking up there a little bit.

Okay, sorry. The second question was the loan request of 68% in the quarter; can you remind us how that compares to last year? And then if there's any additional engagement metrics you can share with My LendingTree users.

I'll take My LendingTree and we're trying to run down that number on the first one. I can tell you engagement in My LendingTree is getting better. I can tell you monetization is getting better. I can tell you we are more certain than ever about our numbers and I can tell you, just because I have the product, it's very good. Unfortunately, I can't give out any more information than that because, in addition to Credit Karma, other people try to benchmark off of what we have. And if I start giving out those numbers, they can reverse engineer why and I just can't let that happen yet. I'm hoping they go public at some point and then we can all have all of our numbers out there. Then you guys can judge us even better. But until then, it's just too competitive.

Sure, fair enough.

So loan requests were up 68% year-over-year. I'm not sure I totally understand the question. I think what you are getting at is where is the volume?

No, what was it last year? 68% this year; what was it last year?

Well, you see the math; it was $2.5 million.

Oh, no. What was the growth rate last year?

Versus the previous year? I'm looking at a table that actually doesn't go back that far.

Got it, okay.

We'll get that number to you offline. We don't have it at our fingertips, I apologize.

Sure, no problem.

If anybody wants this, shoot Trent an email; we will give that to you too. I don't consider it something that's material nonpublic and I also think we put it in our Ks every year. I think you can calculate it too, but we will get you the number.

Thank you, this concludes today's Q&A session. I would now like to turn the call back over to Doug Lebda for closing remarks.

Thank you very much. For new shareholders, thank you for being here. For those who've been here for a while, thank you for sticking with us. As I said before, we are very, very proud of our results. I know it appears from looking at screens that some people are less proud than others, but let me tell you I've never felt better about this business and where we are. Never felt better about our competitive position, the M&A pipeline. I'm happy people are now going to understand, hopefully for the first time, Q4 seasonality. I can't wait for December to hopefully meet you -- all of you in person and many more of you. We are really thrilled about next year. So thanks again for your time and attention. We will talk to you soon.

Ladies and gentlemen, thank you for participating in today's conference. This does conclude the program and you may all disconnect. Everyone have a great day.