Operator
Operator
[Start Abruptly] At this time, I’d like to turn the conference over to Brent Ward, Director, Corporate Finance and Investor Relations. Please go ahead, sir.
TransAlta Corporation (TAC)
Q3 2014 Earnings Call· Sat, Nov 1, 2014
$11.99
-5.66%
Operator
Operator
[Start Abruptly] At this time, I’d like to turn the conference over to Brent Ward, Director, Corporate Finance and Investor Relations. Please go ahead, sir.
Brent Ward
Management
Thank you, Brock. Good afternoon and welcome everyone to TransAlta’s third quarter 2014 conference call. My name is Brent Ward, Director of Corporate Finance and Investor Relations. And With me today are Dawn Farrell, President and Chief Executive Officer; Donald Tremblay, Chief Financial Officer; Brett Gellner, Chief Investment Officer; John Kousinioris, Chief Legal and Compliance Officer; and Todd Stack, Vice President and Treasurer. The call today is webcast and I invite those listening on the phone lines to view the supporting slides which are available on our website. A replay of the call will be available later today and the transcript will be posted to our website shortly thereafter. All information provided during this conference call is subject to the forward-looking statement qualification, which is detailed in the MD&A and incorporated in full for the purposes of today’s call. The amounts referenced are in Canadian currency unless otherwise stated. The non-IFRS terminology used including comparable gross margin, comparable EBITDA, funds from operations, free cash flow and comparable earnings are reconciled in the MD&A. On today’s call, Dawn and Donald will review our third quarter operational and financial performance, provide an update on recent events and activities and then open the call up to questions. But before I turn the call over, I would like to remind everyone of our Investor Day webcast planned for Friday, November 14th from 9:30 AM to 11:30 AM Eastern Standard Time from Stony Plain, Alberta. Dial-in information and a link to the live webcast are available on our website and we look forward to your participation. With that, I'll turn the call over to Dawn.
Dawn L. Farrell
Management
Thanks, Brent, and welcome, everyone. On today's call, I'll give you my perspective on our Q3 results, review our performance to date and discuss progress on South Hedland and our Australian pipeline project. So now we will review our Q3 financial results and update you on our financing plans. I will end our call by giving you some insights on the 2014 EBITDA and FFO ranges we provide you with this morning. As you all know from our press release, our Q3 results are down $54 million and EBITDA compared to the same period of last year. Our year-to-date EBITDA is largely tracking due to strong first results, offsetting some of the weaknesses in the second and third quarters. Our strong availability is helping to offset the impacts of weaker pricing in the Alberta market. Overall, our businesses are performing modestly as we expected, given the changes in pricing conditions this year compared to last year. So let me outline my views on our performance one segment at a time. And I'll start with Hydro. Our Hydro business did performed close to plan for the quarter, we expected lower prices and a year-over-year short fall in Q3, against last year within our business plan and was not a surprise. Year-to-date our Hydro business is significantly below last year and we expect that to continue into the fourth quarter as power prices in Alberta remained weak. There is also significant – as you know, there is also significant optionality in the Hydro business if prices recover. We have the water, we need the prices. U.S. coal was negatively impacted this year compared to last year by lower volumes of higher priced hedges and lower unplanned coal delivery. We expected to roll off of high price hedges in our 2014 business plan.…
Donald Tremblay
Chief Financial Officer
Thank you. As Dawn mentioned, we saw firm operational performance across the fleet during the third quarter. But lower pricing in Alberta to get all back to norm. Canadian coal EBITDA is in line over year delivering $91 million compared to $95 million for the same period last year. 2014 generation increased with a return to service of Sundance and Keephills 1, adding almost 1,000 megawatt of generation capacity compared to the same period last year. It contributes a more efficient mining operation and reduce our fuel costs by $2 per ton year-over-year. These improvements however were largely offset by lower price on the generation we deliver in excess of the target generation on our [indiscernible] as well as on our merchant generation. Despite these challenging market conditions, our year-to-date improvement of Canadian Coal EBITDA up $29 million. US coal delivered $12 million in EBITDA compared to $20 million for the same period last year. On a year-to-date basis, US coal has delivered $43 million in EBITDA compared to $52 million in the same period in 2013. And the performance of TransAlta is ahead of our expectations. Turning to gas and winds. Lower Alberta pricing negatively impact our Poplar Creek gas facility and Western Wind business during the quarter. However, this was largely offset by the improved availability in our gas portfolios, higher wind in Eastern Canada and the contribution from the Wyoming Wind project. Year-to-date, both gas and wind are striking to our expectations with EBITDA at $220 million and $121 million respectively. Our Hydro business was also affected by lower power price in Alberta during the quarter. These plants are flexible and provide us with the optionality to create significant value by being dispatched and credit our pipelines, essentially functioning as secret facility With the exception of July…
Dawn L. Farrell
Management
Thanks Donald. Now, I do want to provide you with an update on our thoughts for the fourth quarter and how the year could end. On a year-to-date basis, we are tracking to the ranges that we outlined in February on all accounts. However, well we did account for a certain level of lower Alberta pricing in our 2014 guidance. The weak pricing in Alberta in August and September is worse than we expected and we believe this pricing environment could potentially get sustained through the end of the year. We are hedged where we can be at prices in line with our plan, but as you know the optionality of our hydro and our wind generation can't be hedged. So we believe some caution is required, we now believe that EBITDA will be in the range of $1.05 billion to $1.25 billion and FFO will be in the range of $735 million to $755 million, if prices do remain unusually low in November and December of 2014. I will now turn the call back to Brent for questions.
Brent Ward
Management
Thank you, Dawn. Well, we'll take questions from the analysts and the investment community first and then we'll open the call to the media. I would also remind you that my team and I will be available after the call for any follow-up questions or a model-related questions that you may have. Brock, we'll take questions.
Operator
Operator
Thank you. Ladies and gentlemen, we will now begin analyst question-and-answer session. (Operator Instructions) Our first question today comes from Linda Ezergailis of TD Securities. Please go ahead. Linda Ezergailis – TD Securities Inc.: Thank you. I'm just wondering if you could maybe give us – I mean this the question for Donald, an update on your discussions with the debt rating agencies specifically Moody's, my sense is that I don't know operationally how you're on track versus their expectations. And what sort of target leverage either on a debt-to-capital or debt-to-EBITDA basis. Are you aiming for right now, I don't know if there's been any change on that front. And I guess any context around how TransAlta renewables or any other levers you might have would fit into all of that planning?
Donald Tremblay
Chief Financial Officer
No problem, we will clearly provide more detail updates at our Investor Day in November, but we have like constant communication with them over the last eight-months, they understand exactly where we are, they understand our plans. We are on track to basically realize on that plans, fairly like – I don't want to say like we're at – if there is still some challenging time ahead of us, but still we have a good plan, they understand where we are going. We need to deliver, we need to execute and the reduction of our debt beginning of the year is still be like aligned with what you're looking for.
Dawn L. Farrell
Management
Yes, Linda I’ll add and there I mean this is a good reason for you to come to Stony Plains in the middle of November in Alberta, but what we'd like to do – what we'll do at that meeting is lay out for you, just how we're looking at and how we're going to pull together those requirements that now we're talking about and match those to the growth that we are doing as well on Port Hedland.
Donald Tremblay
Chief Financial Officer
And just to come through because you have the question about like renewal, fairly like TransAlta Renewables is part of the mix, or part of the tool that we have to help us getting where we need to be. Linda Ezergailis – TD Securities Inc.: Okay. And can you maybe comment for modeling purposes, how you might refinance, I believe you have that $500 million, are you have $500 million issue maturing this January?
Donald Tremblay
Chief Financial Officer
We basically like – when we did the May 1 offering, we basically had $200 million more that we [indiscernible] we did like another short structure offering like in August. So that was like refunding of debt maturity. And – so that plan. Linda Ezergailis – TD Securities Inc.: Okay. Thank you.
Operator
Operator
The next question today comes from Ben Pham of BMO Capital markets. Please go ahead. Ben Pham – BMO Capital Markets: Okay. Thank you and good morning, everybody. Just on that credit rating question and what the Moody's negative outlook, there is some commentary about your collateral requirements on the fact a downgrade to non-investment grade. And I'm just wondering does that kick in when it's both S&P and Moody's downgrade to you or would you just need the Moody's debt to move to trigger that collateral requirement.
Donald Tremblay
Chief Financial Officer
Just one is required. Ben Pham – BMO Capital Markets: Just one is required. Okay. And then just on your balance sheet, I had a question on that and when you guys cut your dividend earlier this year, you set up a payout ratio of a range was 67% higher and if you're at the midpoint at that time and its look like this year you're going to be above that range. So could you talk about just what Alberta power price assumptions that you had bake into outlook and also just longer-term, where would you like to see a payout ratio go?
Donald Tremblay
Chief Financial Officer
So we believe that the payout ratio that we set at that line is basically we be able to absorb the reduction in power price. Ben Pham – BMO Capital Markets: Okay.
Donald Tremblay
Chief Financial Officer
[Indiscernible] question not have an impact on the dividend level.
Dawn L. Farrell
Management
Yes, and just Ben, to your earlier question, the work that we're doing with all three – with the credit rating agencies is all predicated on ensuring that the balance sheet is set up grade, both now and in the future as we start to see our merchant price is coming into the business as the PPA's roll of. So that is – when you come to Investor Day, that you're going to see our plan for that to ensure that that is the case. Ben Pham – BMO Capital Markets: Okay. Thanks a lot, everyone.
Operator
Operator
The next question comes from Paul Lechem of CIBC. Please go ahead. Paul Lechem – CIBC World Markets Corp.: Thank you. Just I want to get a bit of sense of how we should think about going into next year and maybe the puts and takes versus this year in terms of your FFO and EBITDA. Maybe you could give us some thoughts about your pricing or about your pricing assumptions and what might be other puts and takes versus the guidance you've given for this year especially you had a very strong start to the year in 2014 on the energy trading side, you might not get that next year. So can you give us some thoughts about the parameters and how we should think about going to next year based on this base year 2014?
Dawn L. Farrell
Management
Yes. Paul, we're just finishing our budget for next year. And we are looking at just what level of pricing to build in. I think a couple of things that you could think about is if you're trying to do something earlier than us that we will be giving some guidance on our ranges in our February conference call. And we will give you next week some of our ranges and our views on power prices, but just the market itself seems to be trading around that $49 to $50 range. So that's where we see prices look like they're going to be averaging next year and certainly we were seeing that kind of price pressure coming when we were setting our hedges last year. So that's not a bad number to look and you can run some scenarios around that. We will have some additional income that will come from the pipe that you'd want to build in. And I think you can take probably whatever happened this year on the Hydro business is indicative of what the Hydro business does in those kinds of pricing environment. So I don't think you'll see too much difference than that. The Wind business does tend to be running around that 58% offer wind. So that I think that's a pretty not a bad run rate for that. And well, what you see in gas is not a bad run rate. So I think we continue to see our availability kind of tracking at the same range as it has been we don't see any issues on that going forward. And so I think that the big outliers are really trying to figure out what kind of optimization we can do in Centralia, given those prices, as you know, been a little bit weaker, so we'll give you some price ranges on those as well. And so I mean on average, I think next year is probably not much different than this year, but for the pipe, and we still have a little bit of work to do to show you what the sensitivities are around the unhedged part of the business given where prices could be – it seems to be the shorter months that are very, very weak here in Alberta at this point, this is the first we've seen this – these prices get weak in shorter months. But we thought the winter to go through to have a better sense of pricing once we see what the winter looks like. Ben Pham – BMO Capital Markets: Fair enough. Do you have any thoughts on the impacts of the Shepard Energy Centre, is that comes on line, what that might be pricing through the winter?
Dawn L. Farrell
Management
Well, I think the market is pressing that in. So I think when you look ahead at the forward markets right now, it is pricing more aggressive pricing for sure in November and December then what we've been experiencing here in September and October. So the market and the forward market pricing that in, but as you know in Alberta, it all depends on what happens in real time and a lot of it depends on how mild or how cold the winter is. So Shepard has been pricing in this forward markets, if you look at the forward market of Ice where for January and February and out next year, I think you're getting a pretty indicative indication of what people think prices will be with Shepard. Ben Pham – BMO Capital Markets: Okay, one last question if I can. On Centralia, your contract with TSC kicks in December, is that correct? And could you give us is that at the end of December when in December is that kicking in and also is your guidance for contracted prices for next year in the Pac Northwest. Does that include the initial contract with PSC for next year?
Dawn L. Farrell
Management
Yes. When we give you contacted price levels in the Pacific Northwest, it will include for 2015, it does include for 2015 that price and it does kick in December 1. Ben Pham – BMO Capital Markets: Okay. Thanks very much.
Operator
Operator
The next question comes from Charles Fishman of Morningstar. Please go ahead. Charles Fishman – Morningstar, Inc.: Just let's say Slide 12, when you talk about the financial flexibility that renewables provided, just want to make sure I understand that there is no further assets dropped down into renewables, what you're talking about is an additional secondary offering. Is that correct?
Dawn L. Farrell
Management
No. What we're talking about is that other assets that turns out to own. We have hydro assets and contracted gas and another wind farms. So we have other assets in TransAlta that could be dropped down into renewables in another primary offering. Charles Fishman – Morningstar, Inc.: Got it, okay. That was all I have. Thank you.
Dawn L. Farrell
Management
Yes. And just to be clear, we see that the levels that we will keep our ownership of renewables at 70%, we're at that right now. So we wouldn't have a secondary offering of existing assets. Charles Fishman – Morningstar: Got it, thank you.
Operator
Operator
The next question comes from Matthew Akman of Scotiabank. Please go ahead. Matthew Akman – Scotiabank: Hi, thank you. On Centralia, could you just go into little more detail on some of the real constraints that you had in the quarter and whether you see those persisting and the cause of those?
Dawn L. Farrell
Management
Yes, so I’ll start with the cause. So the good news is as you Matt, that the U.S. economy is starting to grow and the rails are always the leading indicators, so the rails are not only moving coal, but they're moving oil and there is a big harvest, there is a lot of agriculture product, more importantly they're starting to move goods around from China you know offshore. So there is quite constraints on the rails. You probably – I mean, you remember that we had to renegotiate the rail contract a couple of years ago to get some cost reductions in order to really get Centralia back in line with what the market conditions were. And as part of that we have to nominate a certain amount of coal every October depending on what we think we're going to run out. And then they will either try to meet us with greater amounts of coal as we run the plant more, but we don't have the same kind of guarantee to ensure that when we nominate a level that will absolutely get that amount. And so we work really closely with them, we know that they've had to catch shipments across their system much greater than what they've had trouble delivering to us because of the constraints that they have and so they’ve been working hard to meet our demand. Now the good news is the trading group works very closely with the client group, so as part of the optimization, what they've been doing is buying back in low price dollars and then just saving coal for Q4 when they know it's going to colder and price is going to be higher. So we think, well we've got more value-added Centralia this year than we thought we would given the high price hedges rolling off. And so having a little bit less coal has been a little bit of a step back in this quarter, but we see that coming back in the next quarter. For next year we nominate again our coal deliveries in October and we are working with BNSF to ensure that we get what we need as we go through the quarters and it's working out well. Matthew Akman – Scotiabank: Is that also partly because you expect in a normal year to turn the plant off periodically in an economic dispatch or as you said you didn't have as many opportunities to do that, I noticed production is up pretty significantly year-over-year?
Dawn L. Farrell
Management
Yeah, and that's kind of the challenge because if you over nominate and they think you're over nominating, they're going to cut back your shipments, in the sense, train should pick up well. If you under nominate and then you run the plant more, you have a chance of not having the cost. So, remember, we've got coal on train, train sects and then we've got coal in the pile and then we've got economic dispatch. So there is a large optimization if the guys do, so if we do have more high priced towers in the summer time and we run more than we really have to watch how all that optimization work. Matthew Akman – Scotiabank: Okay. And I guess talking about puts and takes on it to wrap up going forward. With only $43 million of EBITDA from U.S. Coal, so far this year, I would hope that you guys sort of see this year as sort of a bottoming out of Centralia?
Dawn L. Farrell
Management
Yes, I think I'm just trying to think about. We are just finalizing our plans for next year and I think that's about right. I think that the – there's – what we can get out of the contract in market and what we can get out of just selling straight energy, but we think to have some really good work to get done on the optimization. So it really depends on how the price curve you set up. So if there is, as you know, there is a really low Q2 and there is a high Q3. We can tend to get a little bit more optimization out of it but I think that's a fair comment.
Donald Tremblay
Chief Financial Officer
Price volatility in Pacific Northwest is always good for plant because it allowed reading group to basically optimize the plan by buying back the power and reselling it, later when prices are coming back up, so clearly like volatility in Q1 and Q3 and Q4.
Dawn L. Farrell
Management
And certainly the PSC contract coming in is going to help quite a bit.
Donald Tremblay
Chief Financial Officer
Absolutely. Matthew Akman – Scotiabank: Okay, thank you. Those are my questions.
Operator
Operator
The next question comes from Andrew Kuske of Credit Suisse. Please go ahead. Andrew Kuske – Credit Suisse: Thank you. Good afternoon. I guess maybe a bit of a nitpicking question, just on the energy marketing. It's really been a rare occasion, where you've had a loss in that business in the quarter. So maybe just give us a bit of color on what happened in this quarter versus earlier? Honestly, you haven't had that many losses in our business.
Dawn L. Farrell
Management
Yeah, I think there is a couple of things there. First of all, pretty low volatility and we've talked about this before, we've got very tight risk management parameters around that business and we like them to focused more in the real-time markets, in the day-ahead markets and more on arbitrage. So there is not a lot of volatility. They don't have a lot of opportunities to put a lot of strategies on. And you'll also see that they do some gas work for the gas business that is a mark-to-market gain in gas of about $3 million, that is the mark-to-market loss in the trading business that will wash itself out by the time we get to the end of the year, I think. I think it's the end of this year and the end of next year. So that's a bit of an unfair pressure on their business that you could add back. And as well, they have some additional cost this year that they don't normally have forced some of the regulatory work that we're having to do for the MSA files, so some legal fees that would be unusual for that business. So I think when you add those three things together, that's why you get kind of a marginal loss there. Andrew M. Kuske – Credit Suisse: Okay, that's, very helpful color and then just thinking more on the opportunities into the future. When you look at Australia, obviously you've got a few things going on there right now, but if you thought about it in an unconstrained balance sheet scenario and obviously everyone has constraints. But if you thought about an unconstrained balance sheet scenario how many projects would really hit your hurdle rate at this stage in time in that market?
Dawn L. Farrell
Management
Oh man, if I had an unconstrained balance sheet? And forget Australia, if we look at the projects that Brett's gone on his list of I think that people are both bringing to the market on the acquisition side. But more importantly on the Greenfield side right now, there is some great projects here in Alberta, in Saskatchewan, in the U.S. and in Australia. So if you have a way to getting in unconstrained balance sheet you can come and have denounced job and were good.
Donald Tremblay
Chief Financial Officer
You know but need to…
Dawn L. Farrell
Management
That's going to be in his goal for 2015. So, that is – I mean, there's some assets trading at some really low returns and we're not – we get into the market for those and look at them and chase them for a while and then just like somebody else take them, but there is more Port Hedland out there as well, especially on the Greenfield side and even on that sort of Brownfield acquires a Greenfield side, where it's bit of a – you purchase something and then you update it. So this based on good returns in our business. Andrew M. Kuske – Credit Suisse: So just on that point Dawn, would that really speak to stronger and an improved use of TransAlta Renewables? There is a dropdown vehicle?
Dawn L. Farrell
Management
Yes, and we certainly – we said that in the past and what we're talking about that more aggressively as we get in that today. Andrew M. Kuske – Credit Suisse: Okay. Thank you so much.
Dawn L. Farrell
Management
So you should come through Andrew. This is an advertisement for you. Andrew M. Kuske – Credit Suisse: Yes coming.
Operator
Operator
The next question is from Robert Kwan of RBC Capital Markets. Please go ahead. Robert Kwan – RBC Capital Markets: Good afternoon. Maybe when I ask the question that he's of a little bit on Andrew's question with being able to get the balance sheet in the right place, and these are in W to do more growth as the carrot and then the stick being the discussions you had with Moody's. And I guess it sounds like you definitely have some work to do to reduce debt levels. So, I guess what's the sense of urgency given just the state of the markets now and to try to get as much of this done today rather than try to work on the call it a six-month to 12-month plan to get the balance sheet in the right shape from a Moody's perspective?
Donald Tremblay
Chief Financial Officer
I don’t think there's any urgency. We had good discussion with Moody's we understand our plan and they gave us like they're trying to indicate on that plan. So there is no urgency to deal with this like tomorrow, but clearly like – it's not like, like a three-year plan either, like it has to be within the next eight-months to 12-months that we need to address this.
Dawn L. Farrell
Management
Yes, I would say I mean I think it’s more of the 12-month to 18-month had to be well done and get the pricing at the right time to get the most value, so I did know emergency here, but we do see, I mean like I say when we look at the growth prospects and particularly if [indiscernible] can translate on this side. On this bid per channel, there are some good opportunities here. Robert Kwan – RBC Capital Markets: Okay. If I look at the guidance that you've given here, the revised guidance for the year, for comparable EBITDA to get to the low end of the range given what you've done to date, it's implying $270 million for the quarter. And if we look at the best quarter you've done this year, which is Q1 and it was $310 million, but $49 million of that was trading, you had Alberta Power that was just over 60, you had Colombia, in the mid 40s. I'm just – you had a little bit more outages, I guess in Q1, I'm just wondering though what you're seeing in the business given what sounds like you've got a modest outlook for power prices in the quarter, that allows you to get even to the lower end of the range?
Donald Tremblay
Chief Financial Officer
That's like, clearly Q4 is like normally a good months sort of wind like we're entering like the windy season. So clearly like much more duration from wind and other forms, so that's number one. Even though, like most of our positions are already right pull forward hedge. So we don't have that much of exposure in volatility. So where we have volatility is like ideal and wind in Alberta. So that's where we basically have volatility and wind we will look at like, like you mentioned, like Q1 of this year, we hit $300 million. But we also look in the past that other quarters where we hit $300 million. So I don't it's – like it's feasible. It's clearly like the current pricing is challenging. So that's why we were cautious and we reduce our guidance, but we believe that like within that range we are very comfortable.
Dawn L. Farrell
Management
Yes. I think the biggest reason, you got to remember that our Q4 is when it's windy and our wind – some of our wind is priced in Alberta, but a lot of it is on fixed price contracts in Ontario and Quebec and in New Brunswick, right.
Donald Tremblay
Chief Financial Officer
And remember like Q1, Q2, we had outage. Q4 there is no outage and like all the equipment is available. Robert Kwan – RBC Capital Markets: Okay. And if I can just ask one last question, just under the PSE contract, is it a flat contract throughout the year in addition to being flat on peak, off peak?
Dawn L. Farrell
Management
Yes. Robert Kwan – RBC Capital Markets: Both from price and quantity?
Dawn L. Farrell
Management
Yes. Robert Kwan – RBC Capital Markets: Okay. That's great. Thank you.
Operator
Operator
(Operator Instructions) Our next question comes from Mark Sonnenblick of AIG. Please go ahead. Mark Sonnenblick – AIG Asset Management LLC.: Hi, good afternoon. So your neighbor TransCanada has got some active shareholders are pushing them to sell assets and I guess, and given your position in Alberta. Could you add some of those assets and problems if they were to come up for sale?
Dawn L. Farrell
Management
Well, yes, I mean if they decided to sell their co-generation assets in Northern Alberta, we certainly could bid or no. Part of their assets are the PPA’s on some of our fund raised units. That's a little more problematic because the government regulations. So I don't think it's out of the question, but we would have to seek approval from the government, we have to bid on those. Mark Sonnenblick – AIG Asset Management LLC.: Okay. I am sorry a follow up on the Moody's rating, I guess I mean in the U.S. there are several merchant generators are operating in a double-digit, single-digit category and I am wondering what's the different at your business that you couldn't see how to operate in that area and so I guess in our part can Moody's actually push you to do it, you need to do it before you say, all right that’s enough and we'll just take the downgrade?
Donald Tremblay
Chief Financial Officer
The investment is really an important in term of life like a simple for bond holder, but it’s also important in terms of our growth strategy, like we're dealing with like commercial, like industrial customer and for them having like low levels of conservative volume. So our credit rating centre of important for like the bond, but also important for like our growth strategies. And it's a much smaller, like capital markets than the U.S. So low investment grade debt like its available today. We ended the availability in two years from now. So like in Canada it's probably like greater risk run in that to have any – that to have any ratings. So that is supporting our position that like investment really is important for us and that's what we're communicating.
Dawn L. Farrell
Management
Yes. Not just – just I mean put in context. So in the United States there is two groups of IPP, that merchant, merchant IPP is like [indiscernible] and energy who pursue a very – you want buy very, very low cost assets for using non-investment grade debt high leverage and they're trying to position themselves for potentially higher prices as the U.S. economy improves and power prices have approved along with it. And many of those companies they've gone through some rocky times and have come out and are pursuing these strategies. There is also a group of IPP's in the U.S. that are affiliated with utilities, where they intended to have concentrated on more long-term contracted assets similar to what you see us do – have seen us do in Australia with Solomon and Port Hedland what you’ve seen us to, when we bought Canadian hydro. So if you look at our strategy, it's much more accurate to those IPP’s and all of those are investment grade. And we compete in their space more than we don't compete really in the space of the other IPP. When you compete in that space, you're counterparty slightly to be investment grade, it's much cheaper for us to run a trading shop that has asset optimization if we remain investment grade. So the business strategy of TransAlta isn't – to the merchants that you're talking about. And which is why we think that it is critical. That's how we work with the credit rating agencies to ensure that our strategy is finance, so that we are investing right here in the Canadian market. Mark Sonnenblick – AIG: Fair enough. Just follow-up and so can you talk about 12 to 18 month I guess time frame, can you maybe put to – negative back in February. So that's eight months ago, so that eight months even to that 12 months to 18 months or is it 12 months to 18 months from today that you're talking about to put the strategy in place?
Donald Tremblay
Chief Financial Officer
It's basically like during 2015.
Dawn L. Farrell
Management
Yes. Mark Sonnenblick – AIG: What was that?
Donald Tremblay
Chief Financial Officer
We are looking at 2015.
Dawn L. Farrell
Management
If we can get everything done in 2015, we will. And I think the reason within 18 months is we are not going to – we want to take our time and get all the value we can out of the strategy. Mark Sonnenblick – AIG: Okay, thanks.
Operator
Operator
This concludes the analyst Q&A portion of today’s call. We will now take questions from members of the media. (Operator Instructions). There appears to be no questions from the members of the media today. I can hand the call back over to Brent Ward for any closing comments.
Brent Ward
Management
Okay, great, thanks Brock. I appreciate everybody dialing in for the call. And if anyone has any follow-up questions you can feel free to contact Jack and myself, we are available. Thank you.
Operator
Operator
This conclude today’s conference call. You may now disconnect your lines. Thank you for participating. And have a pleasant day.