Ken Siegel
Analyst · Maz Partners. Please go ahead
Thanks, Robert. Good afternoon. Thank all of you for joining us today. Before I talk about the operating results, let me start with our most recent announcement that we've added three members to the board. It was an interesting and extremely encouraging process. We had intended to recruit only two new board members to replace our former chairperson and to accommodate Julie Williams desire to take a more passive role. But in the recruitment process, unique and complimentary individuals were identified, and in the end, we decided to expand the board to accommodate an additional director. These three have very specific skills to best support the company and our current commercial growth strategies. They all share a passion for our business, and recognize the unique value of ContraPest as an effective and sustainable solution to an age old problem. Phil Grandinetti is Founder and Chief Customer Officer of WITHit, a growth leader in wearable tech accessories, with prior executive sales experience at GSM products and LightWedge. Phil brings a deep background in the commercialization of innovative consumer products and a track record of leading exponential growth. K.C. Kavanagh is the Chief Communications Officer at Bacardi, with prior executive communications experience of Starwood Hotels and Resorts. K.C. has particular expertise in messaging, including strategic, brand and product messaging, taking complex messages and making them understandable and exciting. Jake Leach is the Chief Technology Officer at Dexcom, a leader in glucose monitoring technology, and known for pairing technology with an exceptional user experience. This pairing of technology and user experience is expected to have direct relevance to the commercial development and deployment of ContaPest. Although Julie Williams is stepping down from her board role, she will continue to provide our expertise and assistance as a Director Emeritus and Board Observer. As you saw from our press release, we continue to achieve traction during the third quarter in the awareness and deployment of ContraPest, which resulted in 114% increase in sales over the prior period. Albeit still from a small base this is the second highest revenue quarter we've achieved over the past seven quarters, as we showed growth on both a sequential and a year-over-year basis. I believe the strategies we are developing to expand the adoption of ContraPest are beginning to work. And as the impacts from COVID begin to subside, we will see that begin to even be more recognized in our financial results. Clearly, the biggest thing that happened during the quarter was the passage of the California Ecosystems Protection Act of 2020, otherwise known as AB 1788, and which will prohibit the use of the four major second-generation anticoagulant rodenticides or SGARs commonly used in rodent pest control under many circumstances, signed by the governor, the bill will become law effective January 1, 2021. As many of you are aware, we've been discussing the potential passage of this bill for some time now. The bill is intended to address the vulnerability of wildlife to the lethality and environmental persistence of these SGARs used for rodent control. But it also creates a challenge to pest management professionals or PMPs, who incorporate these SGARs and their integrated pest management programs. Absent the use of these SGARs, test managers will have to rely on other lethal and nonlethal tools. Clearly, ContraPest can be that alternative and complementary nonlethal approach to managing rodents with its proven effectiveness in the field. As has been stated in various public testimony, it's estimated that the current use of rodenticides, with these SGARs being a large share, is worth approximately $100 million of product per year in California alone. So clearly, this is a very large opportunity for SenesTech. So what are we doing to make sure ContraPest can gain adoption in the state of California? As we stated in our press release in late September, we have launched a multi-pronged initiative to drive adoption of ContraPest in California. First, we're engaging with the PMP industry on how ContraPest can be beneficial to their pest management business as they adapt to the removal of SGARs. The first movers in California were in Los Angeles and San Francisco, and we have seen expansion of deployment there, but much of that actually predated the passage of AB 1788. Since the passage, what we have seen is a growing number of inbound inquiries and responses to our outreach efforts from PMPs, who are now facing the reality of integrated test management without SGARs. We certainly saw it at a recent virtual industry conference. We see it in response to our e-mails and our social media post, and our field salespeople are seeing it in the increased interest from prospective customers when they call. ContraPest can clearly help fill the gap and integrated pest management. As we've stated, in extensive field studies, ContraPest has been shown to reduce rodent populations 60% to 90% beyond conventional means alone. As PMPs adapt their protocols and practices to the bill, we will work with PMPs to best incorporate ContraPest as they eliminate or limit the use of the now prohibited SGARs. We believe that PMPs will also see that ContraPest can be economically and practically beneficial to their entire practice, not just that affected by the bill. Second, we're expanding our market awareness campaigns to the broader residential consumer, commercial and agribusiness customers and other bases. This starts with the redesign of our website and our e-commerce platform to make it more consumer friendly. When we launched the e-commerce platform last year, it was not really optimized for direct-to-consumer, and now it clearly needs to be. This will then be further supported by targeted social media and email campaigns. Along with the passage of AB 1788, ContraPest was added to the reduced risk pesticide list in San Francisco, which now permits ContraPest's expanded use in the city. The Integrated Pest Management Ordinance of San Francisco mandates a pesticide band and only allows select pesticide products to be used on city owned properties. The San Francisco reduced risk pesticide list catalog's dose pesticide products approved for use. The San Francisco Department of the Environment performs extensive evaluations when deciding what products to accept to the list, focusing on factors such as efficacy and environmental impact. Products on the list are required to be used with an integrated pest management strategy. The passage of AB 1788 and the addition of ContraPest to the Reducer's pesticide list, alone are not windfalls, but there are other opportunities. There's still a lot of work that needs to be done. Our opportunity will be to use these events to reach more and more PMPs and end-user customers and show them that ContraPest is a viable substitute. And then continue the discussion to how ContraPest is a valuable addition to all integrated cost management scenarios. I can assure you that we are hard at work to leverage this opportunity. One other comment on this before I transition. As many of you are aware, many other states tend to follow California's lead. So while this is clearly a very large opportunity, the reality is that this potential banning of SGARs may spread across the country. Again, that in and of itself doesn't create a windfall as there are still other alternatives to treatment, but it does allow for the potential acceleration of the adoption of ContraPest, and we're going to be all over it. While California is obviously very important. Our key themes for the long-term success that I laid out for the past few quarters remain the same. So let's spend a minute just touching on each of these and provide updates where I can. First, we began a crash program to obtain the data necessary to show how ContraPest worked in real-world situations and to demonstrate both its long-term efficacy and cost effectiveness. As we discussed last quarter, we have launched several long-term projects that effectively demonstrate the efficacy of ContraPest in real-world applications. As we previously announced, our program in Washington, D.C. demonstrated reductions of between 70% and 87% in rat populations, with those reductions being sustained over time. D.C. will be deploying ContraPest on a widespread basis as their budget permits. We also observed a significant reduction in the ratio of juveniles to adults, which in population biology is considered the harbinger of a population crash. We have similar data, though not as large as scale from other locales. We can now package this data for sales efforts to other municipalities and governmental entities as clear and compelling proof that ContraPest works in the real-world in the nitty-gritty urban environment. Our challenge, however, is that these potential customers are the hardest hit budget wise from the pandemic. We'll have to wait for the budget pressures to lessen before we're able to make complete inroads into this vertical. As we also previously discussed, our long-term project in the poultry industry is also showing a 50% to 87% reduction in rodent populations with an average sustained reduction of 61%. This project is also able to test more efficient and easier to use dispensing system that we are also testing in other locations. This new sipper tube structure will shortly be submitted to the EPA for approval, that's giving our customers another way to address their rodent problems. We believe that this new dispenser will be highly desirable in addressing root rat infestations and can significantly expand the usability of ContraPest in many other locations. We hope for EPA approval later next year. Our data shows that in poultry applications, the amount going to the bottom line of an average farm could approach $1 million per year, with annual revenue to us exceeding $50,000 per location. But this isn't the only application in agriculture. There are many other markets and what we refer to as the grain vector. Those agricultural applications where grain loss from rodents is a significant cost of operations. Second, we refocused our sales and marketing efforts to drive pull-through demand and focused our efforts on a set of target verticals that would be most likely to see the benefits of the product and would have the highest value from results. As we discussed last quarter, Steve Kraus has now restructured, restaffed and redirected outside sales to accelerate new account growth and position emerging field efficacy results for sustained growth in key market verticals. We now have four regional sales professionals fully trained and now fully targeted within their regions. Third, and as part of our marketing efforts, we launched an e-commerce platform that will allow us to sell directly to consumers, allowing us to get our product to individuals and companies that were happy to deploy ContraPest without a PMP while also creating another source of demand to PMPs. This continues to be a growing channel for us and one that we will continue to invest in selectively and prudently. Fourth, we repositioned ContraPest as part of an overall integrated pest management strategy. We emphasized that while ContraPest could certainly be used as a single solution and environmentally sensitive situations, it was even more highly effective as part of an integrated approach. From a positioning standpoint, we recognized last year that attempting to position ContraPest as an exclusive solution to pest control, with alienating our potential PMP customers and other major players in the industry. Because sustainable control requires the use of multiple test management tools. Since then, we've been strongly emphasizing the important role the ContraPest can and does play as part of an IPM solution. It can dramatically improve the effectiveness of other tools and generate sustained results. And because ContraPest is a contraceptive and not a sterilant, PMPs can improve their business models by providing a long-term solution that enables them to substantially reduce their servicing costs. We're now finalizing real-world business cases that our sales and marketing team can use to demonstrate to both PMPs and end users the high-value of including ContraPest as part of their IPM programs. Fifth, we refocused our R&D efforts towards making the product more user-friendly and available for use in increasing numbers of applications. We currently have three efforts in this area. First, the addition of mice to the label. We have begun the submission process with the EPA and expect, assuming approval, to be able to take a revised label to the states and to the markets by midyear next year. Second, new dispensers. This was a key learning from the poultry product that a new dispenser was necessary. We now have finished the design of one that works well, and we will be submitting it to the EPA shortly. Third, non-liquid bait. This is something that we hear a request from potential customers, and we have talked about it before. It may not be something that we can do or should do alone. We are in discussions with a more experienced partner in non-liquid formulas and hope to be able to announce progress in this area within the next quarter. Finally, we stopped chasing every shiny object that came along and concentrated on those areas and opportunities, most likely to bring near-term success while maintaining financial discipline. Tom will talk about that more in his remarks. So in closing, while we are increasingly focusing efforts within California, we continue to make progress on other key initiatives set forth at the beginning of the year to drive long-term adoption of ContraPest. Those include finalizing data sets within key industries, including poultry and municipal areas, driving pull-through demand through a refocused sales and marketing program as well as direct sales efforts through our e-commerce platform. And we continue to efficiently manage the business. As budgets become less encumbered by the effects of COVID-19, we believe these efforts, coupled with our repositioning of ContraPest as a component of an overall integrated pest management strategy will increasingly gain traction. And with that, let me turn it over to Tom for a look at the numbers.