Key focus geographically is going to be California, particularly with the adoption of the ecosystem Protection Act. That's one of the reasons why we've doubled up on the sales team there, and we're actually looking to recruit additional people. Similarly, California because the municipalities are one of the areas that are subject to the limitations of the statute will be a primary focus. So, we're currently reaching out to as many municipalities as we can, as you might imagine given the situation with COVID in California, we're still having difficulties scheduled and scheduling an in-person meetings. So as soon as that begins to crack open, we'll have our people out in the field meeting with the various municipalities. Agriculture is broader. Again, there's significant potential in California because of the law and because we had positive results in the industry. But we're also looking in the southeast and we're also moving up the food chain. As I mentioned before, essentially, the critical issue in the research we did wasn't necessarily that it involved poultry, wasn't necessarily that it involved grain necessarily that has involved grain, that has involved eggs, or chicks. It was the grain. It was the feed. And if you think about it, that grain makes its way through the entire food chain. So, we're looking not only at farm, we're actually looking at as the grain is aggregated in storage, in transport, working all the way into retail. So, right now, everything is critical area of our focus. The other way that we're approaching it though is, we've now begun to outreach to major regional distributors of the price of the product, and we're tending to stay away from the national distributors because we really can't get their attention. We can't get the shelf space. And so, we're partnering up with the regional distributors to get access to not only them, but to their PMPs for using the data that we've gotten, both from the urban markets and from the poultry studies to directly engage with the PMPs. We've created new handout collateral that they could use to market to their own customers. So, the idea here is that, we're going to attempt to leverage the existing system to get people out there and sell them. So, there are multiple different efforts, but really with a high level of focus on the areas where we think we're most likely to generate revenue in 2021.