Kenneth Siegel
Analyst · Zacks Investment Research. Please go ahead
Great. Thank you, Robert. Good afternoon, everyone. Thanks for joining us. I hope you’re all doing well in these very trying times. Despite the severe headwinds caused by COVID-19 and the economic downturn, SenesTech continues to make slow and steady progress. Tom will discuss the numbers with you shortly, but I’m pleased to say that we continue to show quarter-over-quarter growth despite the economic strain in our commercial and governmental verticals. Second quarter marked our highest revenue quarter over the past six quarters. Although the numbers are still small, we are seeing continued expansion in new accounts and gradual acceptance of our monthly subscription model. The second quarter marks the end of my first year at SenesTech. I want to share with you some of my learnings over the past year and hopefully give you some perspective on the challenges we’ve faced and how we’ve addressed them over the past 12 months. I think you’ll see that in many ways, you’re now looking at a completely different company than the one that was founded some years ago. As a reminder, the challenges we faced, first off, we were a science-led organization with no commercial experience. As the company embarked on its initial commercialization efforts, it found itself constantly pivoting from a distributor-led model, to a PMP-led model, to a replacement for rodenticides model, to a green model, to an animal-friendly model, and there were many iterations in between. In certain instances, we’ve even chosen to fight the industry that we would depend on for our long-term success, the pest control industry. We also tried to address every possible industry segment and shiny object without a focused approach. Perhaps most importantly, we had no commercial level data on long-term effectiveness and on the value of ContraPest. We simply had lab and short-term field data. Simply put, when I arrived, SenesTech had a failing commercial strategy. However, we did have the most important thing, a product that worked, if only we could prove that in real-world settings. So what have we done since then? First, we began a crash program to obtain the data necessary to show how ContraPest worked in real-world situations and to demonstrate both its long-term efficacy and its cost effectiveness. Second, we refocused our sales and marketing efforts to drive pull-through demand and focused our efforts on a set of target verticals that would be most likely to see the benefits of the product and would see the highest value from results. I’m going to expand on that more a little bit. Third, and as part of our marketing efforts, we launched an e-commerce platform that would allow us to sell directly to consumers, allowing us to get our product to individuals and companies that were happy to deploy ContraPest without a PMP, but also creating another source of demand for PMPs. Fourth, we repositioned ContraPest as part of an overall integrated pest management strategy. We emphasize that while ContraPest could certainly be used as a single solution in environmentally sensitive situations, it was even more highly effective as part of an integrated approach. Next, we refocused our R&D efforts towards making the product more user-friendly and available for use in increasing numbers of applications. Finally, we stopped chasing every shiny object that came along and concentrated on those areas and opportunities most likely to bring near-term success, while maintaining fiscal discipline. So where are we now? We’ve launched several long-term projects that effectively demonstrate the efficacy of ContraPest in real-world applications. As we previously announced, our program in Washington, D.C. demonstrated reductions of between 50% and 87% in rat populations, with those reductions continuing to be sustained over time. D.C. will be deploying ContraPest on a widespread basis as their budget permits. To facilitate this, we have arranged the donation of over $100,000 of product as a thank you for their support and to enable them to head off a significant increase in the rodent population as restaurants and other sources come back online after COVID. As D.C. returns to normal operations and their product is depleted, we could see annual sales of between $50,000 and $100,000 or more. As we announced this morning, our project in San Francisco was showing similar results with a 65% reduction as a key part of an environmentally sensitive pest management program. Keep in mind that these are incremental reductions. They are above and beyond that being achieved by conventional programs before the use of ContraPest. As we previously discussed, our long-term project in the poultry industry is also showing 50% to 87% reductions in rodent populations with an average sustained reduction of 61%. This project has also enabled us to test a more efficient and easier to use dispensing system that we are also testing in other locations. This new sipper tube structure will shortly be submitted to the EPA for approval, thus giving our customers another way to address their rodent problems. We believe that this new dispenser will be highly desirable in addressing roof rat infestations and can significantly expand the usability of ContraPest in many locations. We hope for EPA approval later this year. Our data shows that in poultry applications, the amount going to the bottom line of an average farm could approach $1 million per year with annual revenue to us for each location exceeding $50,000. We’ve completely redesigned our sales and marketing approach under the leadership of Steve Krause, to accelerate new account growth and position emerging field efficacy results for sustained growth in key market verticals. We’ve created a field sales team, reassigned two existing staff members based in Phoenix to cover the Western region and began recruitment for two additional reps in the Eastern region, with one expected to start next week. Overall, we’ve implemented three core strategies to meet revenue targets, acquire, retain and grow. Our acquire strategy, which we launched in March 2020 to acquire new customers, primarily in the residential consumer and service provider segments has shown strong results. In 2019, SenesTech added 63 new accounts. In 2020, through July, we have sold to 208 new accounts, and that number has accelerated each month since March. We are using a number of tactics to add new potential leads into the marketing and sales funnel, where the leads are assessed for sales opportunity, revenue and profitability of success in our salesforce CRM program. All account touchpoints are documented in salesforce to improve account management, customer success and staff resourcing. This will become increasingly valuable as our field sales reps begin hitting the road with the eventual decline in COVID risk. Our retain strategy is how we retain customers through subscription and win back programs. In July, nearly 14% of customers bought ContraPest through subscription. Win backs or customers who haven’t bought in six months, and now they are reactivated through SenesTech outreach by a dedicated team. Our growth strategy cuts across all customer personas. For individuals and residential customers, we ensure that the appropriate amount of ContraPest is deployed by each account. For national distributors and PMPs, we are building an evidence-based content that we’ve discussed before, to demonstrate ContraPest value to them and to their customers. At the same time, our new e-commerce platform has enabled us to tap the direct-to-consumer market. Although this segment is still small, it is showing significant month-to-month growth. It has also been relatively impervious to the COVID downturn. At the same time, we are in a crash program to dramatically improve our website and communications platforms to address this important new revenue source. The e-commerce platform also strengthened pricing discipline around our product. And we’ve added over 200 new accounts to our database since March. From a positioning standpoint, we recognized last year that attempting to position ContraPest as an exclusive solution to pest control was alienating our potential PMP customers and other major players in the industry. This is because sustainable control requires the use of multiple pest management tools. Since then, we have been strongly emphasizing the important role that ContraPest can play as part of an IPM solution. It can dramatically improve the effectiveness of other tools and generate sustained results. And because ContraPest is a contraceptive and not a sterilant, PMPs can improve their business models by providing a long-term solution that enables them to substantially reduce their servicing costs. We are finalizing real-world business cases that our sales and marketing team can use to demonstrate to both PMPs and end users, a high-value of including ContraPest as part of their IPM programs. In addition to the work to create new dispensers, our R&D team is focused on another of key improvements to the product, as well as completing the studies necessary to expand the usability of ContraPest. At the top of the list is completing the EPA studies necessary to expand the permitted outdoor uses of ContraPest, and that’s targeted for completion by year-end. More ambitious and with longer cycle times is work on solid and semisolid formulations to address those situations in which our liquid formulation may not be the optimal solution. We’re also acutely focused on reducing the cost of our product amitriptyline, one of our key active ingredients. We are actively looking for alternative molecules with similar effectiveness, as well as new ways to synthesize the compound. Results are a year or more away, but we are constantly thinking about how to improve the product and expand sales, excuse me. Equally importantly, and as Tom will describe in a minute, we have been acutely focused on our near-term economic health. Since January, we have slashed our expenses by over $200,000 per month. In addition, we were able to raise nearly $650,000 in PPP funds under the CARES Act, and we are hopefully – hopeful that we will qualify for 100% forgiveness. Subsequently, we were able to tap the capital markets in April, bringing in another $4.3 million in cash to fund operations. Finally, we learned recently that California’s AB1788 has been reactivated and sent back to committee. We’re not sure of what this means yet, it could potentially bring positive news in the future. So has some takeaways from the second quarter. In addition to growth in revenue, we also advanced key pilot programs for the municipal and poultry industries. Made progress in the positioning of ContraPest is a highly effective tool when included as part of an integrated pest management strategy, created our direct-to-consumer online platform and advanced making the product more user-friendly and available for use in an increasing number of applications. Despite the challenges, I’m pleased with the efforts made by the entire organization. So as you hopefully heard, this is a new and radically different SenesTech, and we’re confident that the aggressive actions that we’ve taken over the past 12 months will begin to show in our economic performance in the near future. And with that, let me turn it over to Tom for a look at the numbers.