Mark Light
Analyst · Wells Fargo. Your line is now open
Thank you, James. Good morning and thank you for joining today's call. Today we announced our first quarter 2018 earnings results and the strategic outsourcing of our credit business. I'll begin the call by discussing our first quarter results as well as our performance over the Mother's Day shopping period. Then I'll provide an update on the progress we are making in our omni-channel strategy and growth initiatives. I will then turn over to Michele to detail some of the quarter's financial highlights. After we conclude the discussion of the first quarter we will discuss the structure of the credit transaction we announced just a short while ago. Afterwards we'll be happy to take your questions. So let's get started. Turning to the first quarter results that's on Slide number 4, as anticipated we had a very slow start to the year as continued headwinds in the overall retail environment were exacerbated by a slowdown in jewelry spending and company specific challenges. We generated net sales of $1.4 billion a 10.1% decline on a constant currency basis and our same-store sales decreased by 11.5%. Although 330 basis points of the decline was due to the later Mother's Day holiday, typically Mother's Day is split between the first and second quarters, but in fiscal 2018 it fell entirely in the second quarter which caused an unfavorable impact to the first quarter but will benefit in Q2. In Q1, against difficult comparison to prior year we saw declines across merchandise categories and collections with the exception of e-commerce and Piercing Pagoda both of which had higher sales. The number of transactions also remained under pressure across divisions, largely due to the ongoing declines in brick-and-mortar store traffic, deep jewelry promotional activity across the sector and increased competition for share of wallet. While we are certainly not pleased with our first quarter results we recognized that our portion of our performance softness is being driven by overall weakness in the retail environment, as well as some one-off impacts like the delay in tax refunds which impacted our Valentine’s Day sales. However, we also know there is much within our control to address and improve our performance, and we are doing just that. Importantly, though it’s still early and we have begun to realize some of the benefits of the actions that we have been taking since the end of last year, in areas like e-commerce, digital marketing, and organization structure, all of which are driving the reaffirmation of our full year 2018 guidance today. Along these lines we have experienced sequential sales improvement across all divisions in the first quarter of fiscal 2018 would normalize for the later timing of Mother’s Day. In terms of product categories, diamond fashion jewelry such as bracelets, earrings, and necklaces, our Ever Us collection as well as higher price bridal categories outperformed the overall merchandise portfolio. We have remained focused on merchandise innovation and throughout the quarter continued to test and invest in new line extensions, new collections and new fashion trends to successfully position Signet for the upcoming Holiday Season. From a sale and channel perspective Piercing Pagoda total sales increased year-over-year driven primarily by higher sales of 14 kt. gold chains, children's and religious jewelry. You can see on Slide 5, we have also continued to make meaningful progress on our Customer First Omni-Channel initiatives and in the first quarter realized some of the benefits of the investment that we have made and work that we have done to-date. During the first quarter, our e-commerce platforms improved sequentially across all key e-commerce metrics. For example we have been focused on addressing our online platform page load times, streamlining the online checkout process and improving the overall customer online experience our sales in the first quarter were $80 million, up 1.1% compared to a year ago. Before I continue, I want to take a moment to talk about Mother’s Day, where we saw solid performance over the holiday selling period as a result of our efforts to drive improved performance. We successfully leveraged our marketing modeling tools to respond to issues and opportunities using real-time data. Specifically, we implemented more targeted, simpler holiday promotions that resonated well with our customers. Additionally, our marketing was more focused with fewer and stronger messages that also made use of integrated digital elements. Although, our promotional activity was higher than last year, significant improvement across store brands and merchandise categories is what is driving our confidence in our full year guidance. Before I turn things over to Michele, on Slide 7 I want to highlight our opportunities for fiscal 2018. As a the [sector shift] [ph] continues to go online we are making ongoing enhancements to our e-commerce platform adding relevant talent and resources, upgrading our mobile functionality, making advancements in search engine optimization, rolling out various content enhancements, launching a new Zale's e-commerce platform and enhancing our digital marketing efforts. We also expect our OmniChannel focus to drive increased in-stores orders through online appointment booking and the introduction of new functionality like local store inventory search. Additionally, we believe greater adoption of a new client system, clienteling system by stores will increase team member productivity. As you may recall, clienteling enables our team members to improve their interaction with customers before, during and after their visits to our stores or our sites. Further to the actions we have taken to streamline our organization, I want to let you know that a 165 to 170 store closures slated for fiscal 2018, which are primarily mall, regional base remain on track, regional-based brands which remain on track, as do the openings of new Kay off-mall locations. And with that, I’ll turn it over to Michele to walk you through the details of the quarter.