Jack Sinclair
Analyst · UBS
Thanks, Chip. Despite the current environment, the company remains laser-focused on delivering the long-term vision for Sprouts and an immediate focus on building a stronger basket. Our relentless focus on product differentiation in partnership with our vendors is what sets us apart as a specialty grocer. We believe this is one of the primary reasons our target customers love to shop at Sprouts. Considering this is so important to Sprouts, we just recently promoted Kim Coffin to Chief Forager to oversee innovation nationally across all departments. Kim and our team will build on the very strong foundations that we have with regard to product innovation in the health and attribute space. Our merchandising teams are constantly in pursuit of new products based on healthy trends, taste and uniqueness. We conduct product tastings constantly. And while category reviews happen a few times a year, new cut-ins occur regularly to keep our shelves full of interesting new products. Our organization and small market, farmers market store are built to be flexible allowing us to insert new products in every store in a week, which our vendors love. It is this passion and our healthy product focus that drives new innovators and vendors to Sprouts, allowing us many exclusives and first to markets. In the first quarter alone, we released over 1,000 new items to the store. We've recently restructured our produce department and reorganized to improve freshness, seasonality, locally sourced products and unique and exclusive varietals. A clear differentiation for Sprouts is our dedicated local produce team, not seen at other grocers. With our local produce sales growing steadily, these teams are developing ever stronger relationships with smaller local farmers. We're giving long-term commitments to these growers, which provides fresher products and cost benefits that we are proud to pass on to our customers in better pricing, all of this reflecting our farmers' markets' heritage. Building an advantaged supply chain closer to our stores was an integral part of our strategy to improve produce freshness and ties in nicely to support local farmers. With 2 new distribution centers behind us in 2021. This year, we're focused on optimizing these new centers in Colorado and Florida, especially with more local produce and systems at all DCs. We also plan to move our Southern California distribution center into a larger facility in 2023 to support our ongoing growth in that region. We've already begun to work on this facility, which will include ripening rooms to present fresher product to our customers and will be solo-enabled, LEED certified and planned to support electric charging for commercial trucks. Switching gears to our new stores, the pipeline remains strong. And with 6 new stores under our belt in the first quarter and a few more already opened this quarter, based on our progress to date, we're confident we will be able to open 15 to 20 stores this year. Supply chains remained tight, but we're getting the necessary equipment for our builds this year. Moving on, our journey in marketing continues. Data tells us that awareness is still an opportunity. And as it increases, so do our customer counts as well, data also reinforces the produce value and product attributes drive customers to our stores. So you will see us hyper focused by reinforcing these 2 areas in our messaging, our merchandising and through our media investments. I'm excited to have Nick Kona, our new President and Chief Operating Officer, on board to lead this endeavor. His experience in both merchandising and digital marketing are invaluable. Recent consumer data shows us that our current Sprouts customers give us credit for providing great value and produce. Our opportunity is a non-Sprout shopper who may not be aware of Sprouts low prices on produce and actually perceive us as being more expensive in this category. By vertically telling non-Sprout shoppers, what our customers already know, we have great prices on the freshest produce. We expect to drive incremental traffic. Sprout is unique as we intersect fresh value and discovery like no other grocers. We have always held strong equities in fresh, and we are well positioned to grow perceptions in produce value and discovery of healthy new products across the store. These messages are being integrated across our marketing efforts to reach customers in our various trade areas. Fresh and value are reinforced through owned and paid media channels, and we're stepping up the healthy discovery by focusing on influencers, customer experience, vendor partnerships and new product spotlights. Just this past month, we exclusively launched Mananalu, pure drinking water founded by Jason Momoa, who filmed a promotional video in 1 of our stores for a sustainable movement campaign. This 1 video post received over 13x the views we typically see, and it was the most engaged post in the past 12 months. We also partnered with Broadway Star and TikTok's sensation, Kevin Chamberlin, who signed a catchy jingle on social media, promoting the unique products shoppers can discover in store. Overarching the entire campaign will be our ongoing messaging, highlighted by differentiation, seasonal focus and, of course, value in produce. I've been particularly pleased with our rollout of our new values. We care, love being different and owning it. I'm sure this will have a significant impact to drive customer engagement and sales in our stores. As well, our community support continues to grow. Since its inception in 2015, the Sprouts Healthy Communities Foundation has granted $15 million to more than 300 nonprofit partners, which have brought hands-on garden-based learning to 1.5 million children. In April to strengthen and expand school garden-based education, the foundation hosted an inaugural growing Schools Garden Summit in Denver, Colorado. As the first ever national gathering focused entirely on school gardens, the Summit united over 400 educators and leaders from across the country working to sustain school garden programs. These educators and the nonprofit organizations they represent, operate learning gardens at over 6,000 school campuses throughout the United States, providing hands-on nutrition science and academic instruction to an estimated 2.5 million students every year. Our community involvement doesn't stop at the foundation. Sprouts is committed to focusing on women's athletics by partnering with the Los Angeles Angel City Football Club as the team's founding back up Jersey sponsor, making our first commitment to women's professional soccer and enhancing our support of the broader Los Angeles community. We were thrilled to support Angel City's inaugural soccer match last month as well as we look to expand our women's sports platforms in the coming months. One of the ESG topics we're always proud of is our food waste recovery, which increased to 78% in 2021, mainly driven by the donation on an equivalent 26 million meals to over 400 food rescue organizations across the country. These and many other stats can be seen in our 2021 ESG report that we just published this week. So as you can see, we're feeling good about the progress we're making against the strategic objectives we outlined over 2 years ago. As we highlighted earlier, our traffic to our stores is positive, while customers are putting 1 to 2 fewer items in the basket. It is important for us to control what we can control and focus efforts not only on incremental traffic, but also building baskets, especially as the consumers' wallets get squeezed. A few of our focus areas include in-stocks, bringing back a selling culture to our stores, key merchandising solutions and basket-level promotions. Starting with in stocks. Sprouts has historically been somewhat challenged in this area due to unsophisticated systems and processes that make it extremely difficult for our stores and our merchants, resulting in less than optimum in-stock positions. To improve this, last year, we embarked on implementing a new system that supports Perpetual Inventory and Computer-Assisted Ordering or PICAO. This system and associated processes provide greater visibility and accountability to inventory levels and shift store responsibilities from estimating and ordering to just counting. We're extremely confident this will improve our in stocks across the chain. We recently started the implementation by department and will soon have dairy and frozen completed across the chain. All departments will be completed by early next year. And at the same time, we're building out a true replenishment team. Turning to selling culture. We want to bring more buzz to our stores the pandemic restricted the opportunities to drive excitement in our stores. Our team members have to spend an inordinate amount of time on sanitizing versus being able to engage with our customers. We're bringing back assertive sampling in a big way, allowing our customers to taste and experience new products. Beginning in Q2, for the first time in Sprouts history, we have true labor standards in our stores and a system to support it. This will provide efficiencies by weeding out unnecessary and duplicative tasks and allows us to shift those hours towards more customer engagement across the store similar to our vitamin department today. In addition to our store bonus programs, we're providing our stores more visibility to actual units in the basket and implementing contests within the regions relative to their associated performance. As it relates to merchandising, the front end of our stores are becoming more basket building with key seasonal impulse items. We're also rolling out innovation centers and more prepared meal fixtures in many of our stores. The innovation centers helped create the ongoing treasure hunt and highlight new products in our stores. Our customers are telling us that they like the convenience of prepared, so we're stepping up our exposure to heat and eat daily meals and prepared on pan meals, as time becomes a more precious commodity for our consumers. Finally, as it relates to basket promotions, we're having some success shifting towards house or department discounts as opposed to specific items. We find these programs not only drive incremental traffic, but also deliver baskets that are 2x the average. I hope our comments today are helping you understand what we are building in Sprouts, a specialty grocer focused on wellness with differentiated product and the freshest produce at great prices. At the same time, I hope you believe we're working diligently controlling what we can control as we navigate the current economic environment. At this time, we're happy to take your questions. Operator?