Jack Sinclair
Analyst · R5 Capital
Thanks, Chip. We recognize the challenges consumers are facing in this fluid environment and are considering this in our strategic decisions. Inflation, high gas prices and the year-on-year effect of the impact of Delta last year, all contribute to an uncertain outlook for our stores and our customers. In light of this macro environment, we remain proactive, implementing tactics for Sprout's long-term success and a solid back half of the year. In operations, we're amping up the selling culture and operating a more efficient store with a focus on in-stock. In merchandising, we're highlighting our differentiation and value like Sprouts brand as well as healthy prepared meals. And in marketing, we are quickly analyzing what works and what doesn't. I'm excited to see the selling culture reignited at Sprout. It can be witnessed in the energy in the store with seafood road shows, community events and sampling. And yes, team member contests. Nothing brings back that selling culture more than a little healthy competition among stores. The team members owned this one in the second quarter and reached new goals. In June, we returned to an in-person, annual SproutsCon festival with 1,200 team members from grocery, vitamins, produce and store managers in attendance. We were enthused to see more than 1,200 vendor exhibitors, representing more than 500 brands, sharing their unique product attributes firsthand. I left inspired by the energy from the team, and I'm excited to see the impact in our stores and on our performance. As I mentioned on our last call, the operations team continues to improve in-stocks and reduce shrink by leaning on new technology like perpetual inventory computer-assisted ordering or PICAO and F-I-M, FIM, fresh item management. By aligning inventory levels to sales demand, dairy and frozen are seeing meaningful improvements and importantly, this is flowing through to better sales. With the addition of two new distribution centers, we're taking miles off the road and benefiting gross margins. Even more importantly, this better serves our customers who are looking to Sprouts for the best quality and value in fresh and organic produce. While we have lapped most of the new DCs benefit in the second quarter, we look forward to continuing to leverage the Florida DC as we expand in that region as well as expand our supply chain as we grow the Mid-Atlantic and California areas. As we continue to expand our footprint, retaining and developing Sprouts 31,000 team members is key to our future success. Recognizing this, we've taken measures to improve the onboarding experience enhance our training and fully staff our stores to support our customers and engage our team members. With this focus, we're seeing turnover stabilize and excitement in the organization around the culture building we are doing. Moving on to merchandising. As the consumer is being pressured by inflation, we are proactively focusing on value across the store. We're driving value through pack and pricing leaning into our great produce pricing, emphasizing our large bulk offering where customers can control their costs, expanding our local produce, which provides more attractive pricing and running BOGO and vitamin offers to help customers save. In addition, we continue to move the needle on our Sprouts brand. Differentiation is key to our product selection, and it's rooted in the value we give to our customers. Our Sprouts brand does offer entry-level price points, but is more focused on innovation, [ treasure our experience ], wellness or health benefits as well as quality. Some recent releases are pasteurized eggs, avocado and asparagus fries and medicinal gummies with many more to come this year. Deli meals, sandwiches and sushi continue to outperform our expectations as time remains precious for consumers our daily traffic has been up, even after increasing retail prices to keep up with inflation. However, one price that remains fairly constant is our long-standing favorite, our current $5 made-to-order deli sandwich has recently taken off on TikTok, unsolicited, with more than 7.8 million views. Our in-house culinary team is inspiring change with innovative meal options, including penne caprese and nut-free pesto sauce, salmon with béarnaise and roast garlic brussels and no-antibiotics-ever chicken, salsa roja with chili, sweet potatoes and many more to come. We've been adding additional prepared meals cases to our existing store base to support this growth, which is now in more than 85% of our stores. In addition, we continue to update and add new one-pan meals to our meat department with our proprietary marinades loved by our customers. Marketing is one area we continue to monitor and pivot more quickly as needed. Data shows that the consistency of our paid media messages focused on great prices on the freshest produce is working in our markets and increasing overall aided awareness. However, our aided awareness is still quite low for our emerging markets. With this in mind, going forward, we're over-indexing our marketing spends in our emerging and expansion markets, especially in digital, streaming TV and radio. When it comes to driving spend, we are growing personalized offers, continuing basket building initiatives and aligning all our channels, social, digital and in-store with consistent messaging for all key events. We've begun to test personalized engagement in categories we own like vitamins and organics and are seeing success. On the social side, we continue to actively nurture long-term relationships with micro, macro and [ mega ] influencers across the health and wellness space. On the consumer data side, we continue to understand our target customers better. We utilize 4 key data points, numerator, credit card, customer surveys and e-commerce. From a digital standpoint, we've increased e-mail subscribers by more than 19%, SMS subscriptions by more than 70% and mobile downloads by more than 30% over last year. Overall, customer counts have been slowly increasing over time, and our customer satisfaction stores remain very high. We also began testing e-commerce campaigns to attract new customers to our shop.sprouts.com site, resulting in high double-digit sales growth. As well, during the second quarter, we began to accept EBT SNAP for same-day delivery and curbside pickup for orders placed on Instacart. This allows all customers to order fresh and nutritious foods online and enjoy greater convenience, accessibility and affordability. I'm delighted that our new inspiring women's resource group was instrumental in supporting one of Sprouts new initiatives. We're investing in women's college athletics through the backing of the Big 12 and Pac-12 Conferences, 4 key universities and 50 individual collegiate women athletes in partnership with softball icon, Jennie Finch. Being the first grocery retailer to make this commitment to collegiate athletics and coupled with our sponsorship of the Angel City Football Club, we remain invested in growing and changing the landscape of women's sports for years to come. We're proud to sponsor these great female athletes and look forward to many more strong ideas from our inspiring women's resource group to support our business. With that, I want to thank you for your interest in Sprouts. We're confident we are working diligently on controlling what we can control in the current economic environment while not losing sight of the long-term plan to grow this unique brand across the country. At this time, we're happy to take your questions. Operator?