Dale Fuller
Analyst · Needham
Thank you, Jackie, and welcome, everyone. Thank you for joining our second quarter financial results call. Today, I'm joined by Greg Fink, our Chief Financial Officer. Before I begin, let me start by thanking all of our employees worldwide who are working hard every day in supporting our customers, designing new technologies and providing newer insights into complex customer problems. I also want to acknowledge that the last 4 months have been a difficult period for comScore shareholders. Said simply, we're not pleased with the performance of our stock. We, as a team, are finally undertaking important, thoughtful and critical steps to position comScore for the significant opportunities that are in front of us. The market, for the time being, has clearly expressed uncertainty with respect to the outlook of comScore. And today, I hope I can give you a little more insight on what we're doing. This daily vote, which is a disparate collection of outlooks for our business could be distracting at times, but the management team and the company are staying focused. During our first quarter earnings conference call, I indicated that one of my primary objectives was to streamline our product portfolio. We are concentrating our people and investments on the emerging growth areas of cross-platform through premium video, movies on-demand, addressable advertising and campaign ratings. These areas will remain the focus of comScore going forward as we shift resources, both capital and people, to what we view as the avenues that have the highest return potential and shortest path to success. I would add a new subcategory of addressable advertising that we call under-addressable advertising, which I'll talk more about in a few minutes, and it's a new market area that we believe we are poised to succeed in. To succeed and to maximize our returns in these market areas, we have and will continue to make substantial changes. This management team is reviewing all aspects of the business and conducting a comprehensive strategic review of the company. The second quarter results we reported this afternoon no doubt reflect a changing environment for some of our current products and demonstrate why we need to focus on new markets and fulfill the original vision of the merger. We also felt the impact of our top line due to leadership distractions and our commercial efforts. We made necessary changes in the organization, including the rehiring of key sales leadership in Q2. Revenue in the quarter was down versus a year ago, which was below our expectation that revenue this quarter would be comparable to the year ago period. Looking forward, my expectations for the remainder of 2019 is that our top line results will be flat on a sequential quarterly basis as the business is repositioned, capital is reallocated and resources are concentrated in our key business areas. Before I turn the call over to Greg, I want to review changes made over the past quarter. It is clear our product department has not been innovating and developing solutions at a pace we or our customers need. To address this, we continue streamlining our products, reorganizing our product development organization and refocusing our IT and operations infrastructure. This means looking at everything we do and how we do it. Second, we reorganized our go-to-market teams to be more focused -- customer-focused, streamlined and to grow revenue. And third, we completed a very robust review of our expenses and made hard choices to cut certain expenses to improve our bottom line. While the work I just described continues, the following actions were taken in the second quarter to move the company forward. We made a difficult but necessary decision to reduce our workforce by 10%. We expect this action to reduce our annual operating cost by approximately $20 million. We also completed a capital raise. The decision to raise capital is predicated on the need to ensure that our cash position was adequate to comply with the step-up requirements in the covenant of our senior secured convertible notes. Number two, to succeed and capitalize on the substantial market opportunities in front of us, we are becoming a more focused organization. We are now all-in on the key areas I mentioned earlier, including under-addressable advertising, a new important subcategory in the addressable advertising market that, at this point, has not been adequately measured. It involves measuring impression ratings with demographics for the nontargeted ads after all addressable ads have been accounted for. We believe we can capitalize uniquely on this emerging market. With our cross-platform measurement solutions, know they are brand lift studies, we are seeing an uptick in demand. We have sold dozens of campaigns already for cross-platform brand lift studies. Overall, we are seeing expended uses of our cross-platform services with our brand customers. Our national network business remains strong and is growing across our syndicated services. Top media companies continue to supply to our TV, digital and video-on-demand services and continue to expand with contracts for our cross-platform and custom offerings. A great example of client expansion into the new services is Discovery, which has become our first movie lift client. This new offering provides conversion metrics for theatrical campaigns on television and/or digital. We are continuing to see demand in local TV markets where we have more than doubled year-over-year new agency clients signing to date in 2019. About 70% of our local advertising customers are now using comScore TV exclusively, and we are -- we have seen a 90% renewal rate among existing clients at the local market level. Notably, we expanded our local TV business with new deals from Lockwood Broadcasting Group to Block Communications, Hearst, California Oregon Broadcasting and Pandora Television. We're excited to welcome these new markets to comScore. I would also like to highlight an anecdote of comScore's leadership in local OTT. In Q2, we signed an expanded agreement with Sinclair's Compulse360 over-the-top recording platform. This agreement is designed to provide Sinclair and its over-the-top clients with campaign level measurements of audiences and impressions, including near real-time campaign evaluations so that they can optimize the delivery of their campaigns in-flight. As we evolve our product road map for these areas, we are looking at both internally-generated and third-party partnership opportunities. In addition, Xandr, AT&T's advanced advertising analytics company, has selected comScore as the measurement and currency provider for Xandr's addressable consortium, which includes DirecTV, Altice, Frontier. And this multi-year agreement is designed to get advertisers reliable third-party measurement across the leading national wide linear addressable footprint. Number three, the opportunities in front of us are substantial. Our customers are looking for us to expand our capabilities in more innovative ways and across multiple platforms. However, some of these developments will take time to launch. Because these projects and opportunities are critical, we need to ensure our product offerings are ready to deliver what customers are looking for. The shift in resources necessary to achieve these longer-term goals may result in certain legacy product areas suffering declining revenue. I'd now like to turn the call over to Greg who will provide an overview of our second quarter financial performance. Greg?