Dale Fuller
Analyst · SunTrust. You may begin
Thank you, Steve and now that we're safely in the harbor, hello everyone. Thank you for joining our first quarter financial results call. I'm also joined by Greg Fink, our Chief Financial Officer. But before I begin my remarks, I want to acknowledge that the company has undergone some significant changes in the past five weeks. I want to extend my utmost gratitude and appreciation to our employees around the world for their hard work and dedication through this period of transition. They are at the core of our success and I want them to know that their contributions are critical and valued. Over the last 15 months, we have strengthened our customer engagement and increased our understanding of customer needs. In my initial weeks as CEO, we have accelerated the core value process. Today, we want to reaffirm our strategy of being the cross-platform leader in measurement because that is what our clients want and they want it immediately. Both locally and nationally, comScore delivers cross-platform audiences that improve media effectiveness with the ability to measure them. Our mission is clear; we must operate with integrity, strive for excellence, and we have to put our customers first. With this in mind, just as I've done previously in my career, we have put in place a plan to refocus our efforts on the products that our customers want. I believe this focus will help our team prioritize, strengthen our customer relationships, increase our success in the marketplace, and accelerate our path to profitable growth. One of my first action items was to reevaluate how our technology is transforming the media landscape and how advertisers can fully engage with our data. My primary objective is to streamline our product portfolio and devote the appropriate resources to emerging areas of cross-platform extended TV, video and movie on-demand, addressable advertising, and campaign ratings. We are evaluating now our broad suite of products and plan to make more concentrated investments in these four growth areas where we believe return on investment will be most pronounced. This is the right path for comScore and I have the support of the Board of Directors and the rest of the management team on this mission. I want to reiterate that our strategy around cross-platform model has not changed, but we are placing a focal point on accelerated development in syndicated reoccurring products that best meet our customers' need and also help us achieve profitability. As a result of the streamlining, I'm happy to say that we're already seeing pronounced improvements in cross-functional communications, accountability, which more effectively links our customers' needs with product development. Our progress is best demonstrated in the local market where nearly 1,200 local customers made up of TV stations, advertising agencies, and advertisers have signed up for comScore, many of whom are using our advanced demographics to transform their media and increase the returns. As an example, in discussions with some of our largest local TV station groups, I hear their enthusiasm for comScore's local cross-platform services and the desire to use this in more and more innovative ways. We are working up some new agreements and hope in this quarter to announce some exciting commitments from local TV station groups to use our services on the cross-platform and over-the-top basis. Our progress in local agency usage continued in Q1 where the large regional agency adopting comScore at 39 markers for buying and posting TV schedules. Our national media clients remain our most ardent supporters and continue to find new revenue opportunities based upon our massive data set of advanced audiences. Last week, during their May 1 upfront presentation, Hulu publicly recognize comScore's positive impact. On a more niche basis, one of the largest legal online gambling companies used our audience data to develop new business opportunities around the Kentucky Derby. Simultaneously, we're working to reinvent digital with new syndicated reoccurring growth engines that link TV data with customer segmentation databases. Recently, a Fortune 50 consumer products company conducted a brand studies with comScore, we believe this had measurable impact during sporting events, and we expect to expand that relationship. Second, as part of our streamlining efforts, we are taking a deep dive into the business to reduce management layers, eliminate redundancies, improve processes and ultimately keep our cost in line with our revenues. We've upgraded our team by promoting internal candidates, adding new talent and bringing back critical team members. In conjunction with our review, we took the difficult step yesterday of reducing our workforce to cut expenses to better align our resources with our customers' need. Greg will discuss that in more detail in a few minutes. Along with headcount, we are revisiting every aspect of our cost structure, including our long-term data contracts, our facility requirements and lowering our fixed cost. Our sales organization is being optimized including our incentive structure, so that we can capitalize on the best opportunities in the marketplace. For most major purchases, formal RFPs have been implemented. We are rethinking the way we use contractors and in many areas, we reduced their use in over the last five weeks. We're optimizing our office footprint beyond what we previously have done and perhaps most importantly, we are accelerating our technology transformation by establishing very clear priorities based on customer needs. Collectively, we believe our focus on operational excellence and efficiency is good for business, but it's also designed to maintain our compliance with our debt covenants. Based on our current plans, we anticipate that we will remain in compliance with our minimum cash covenant under our senior secured notes. We continue to be focused on maintaining flexibility in terms of sources, amounts and timing of any potential financing transactions in order to best position the company for success. As part of the efficiency plan, I've empowered the company's senior leadership team to make critical decisions they believe will help drive better customer service and greater efficiency. So after five weeks in this role, I'm pleased with the speed of change, but we still have a number of initiatives on our action list. That said, I believe we are building the right foundation for both a sustainable revenue growth, profitability and as we continue to execute with excellence and accountability. comScore will be a better, stronger, faster company in the years to come. I will now the turn the call over to Greg to take us through the company's Q1 financial performance. Greg?