Tom Ryan
Analyst · Oppenheimer
Yes. Scott. I think you hit on the head. Yes. Let me explain that. We're in 75% of the market. If my memory serves me, about 50% of our production was up at Beacon at your end. So, it gives you an idea that says when we launch it to a market, it's more complicated. Everybody probably thinks you know we announced weekend in 100% compliance and everybody is using Beacon, a big training exercise. There's also complications, as you get into an individual funeral home versus let's say a combination facility in a state is again member state laws driving a lot of particulars around how we present the contract, how we price it. So, a lot of times we may launch in a stay, I mean California is a great example. We launched in California, but we're not a 100% up and running in California. So, I just don't want anybody to take away that this is some automatic then we get into you know as you roll into a state, you might find a bug in the software that we need to take and go back. So it's our belief that even within the 75% market, if we didn't go to another market, we've got big lift, you know as we move into 2019. So we want to do it right, because I think the other things got you know do you understand we've talked about this is getting a buy and you're having a lot of people this year, you're trying to train and get them bought into why is this great. Well, the results are tremendous. I mean, so we can put counters in front of them and say, "Look, how much more productive," "Look, how much more money they're making." That's the best thing in the world. The worst thing in the world is roll it out and somebody go, "This doesn't work, I'm going to put it aside and pull out my manual contract, because I have a customer in front of me, and I don't want him to be embarrassed." So, because it's customer-facing, we're making sure that the bugs are worked out, it's right, the pricing is correct. The worst thing in the world is that our counselors say, "I can't use the software, it's too cumbersome, it's too challenging." So I promise you this, we're going to do it right. It's going to be very impactful I believe continuing in the funeral and it's our belief while it's going to be harder and a little more complicated, it's going to have an impact on cemetery as well, but probably in 2020.