Thomas Ryan
Analyst · Oppenheimer
Hey, Scott, this is Tom. Thanks for the question. I think and again it's always hard to measure, but based upon the markets where we're rolled out, it's our belief that about half - we have 40% growth in the quarter, about half of that was driven off Beacon markets, which we're going to attribute them to Beacon's impact, which is pretty huge, particularly since we're only at 60% of the markets with the target to be at 95% by year end, so that is a big driver and a lot of that I think is - what it does in front of the customer, it also really increases the efficiency of our sales force. They're allowed to spend more time in front of families and less time with administrative tasks and burdens, and I think you're seeing a real shift of emphasis if you will to the pre-arranged product because it's easier to do. I can meet my quotas and objectives as it relates to funeral side of the business quite possibly to the detriment of cemetery, I mean in certain markets. So we're excited about that. As you think about next year, and again, we haven't put out any formal guidance, and I don't want to put any pressure with Gerry sitting in the room across from me, but I do think we should particularly on the first half of the year have a really nice comparable which then should, in my opinion, settle into that kind of mid-single digit growth. So next year again could be mid-to-high with an emphasis on, I think, real execution in the first half of the year as you think about the rollout of Beacon. The most exciting point, Scott, for me is, we're going to roll it out to cemetery next year. And it could begin at some point to impact our results as you think about sales production growth on the cemetery side of equation, which is exciting and particularly exciting to earnings, because again when we sell preneed cemetery property, we're generally going to be able to recognize those earnings. We don't get that benefit on the funeral side today. Having said that, what's important to us is our client families, what's important to us is the long-term future of SCI. And having Beacon in our funeral production tool kit is a huge advantage, and we see continue to benefit into 2019.