Tom Ryan
Analyst · America, we have Joanna Gajuk. Please go ahead
Yes. So, Ching Ming is a holiday that Joanna is referencing. And for the most part, the mix between quarters wasn’t much of an issue. There was a mix between months, but obviously, that – as a quarterly report, it’s not much to talk about. I will point out this and I think one’s not so good and one’s offset by good, Joanna, that’s helpful. With our Ching Ming, we saw a reduction in the amount of sales, particularly in the Vancouver market, which is the biggest market when you think about Ching Ming. As being influenced by a couple of things that’s happening in Vancouver and if you look at the local real estate market, you’ll see similar things, they implemented a foreign buyer’s tax in that market, which has, I’d say, slowed the economy as it relates and change the opinion about people buying real estate in selling roots in those markets. And probably, it puts a little bit of a pause as it relates to people wanting to conduct even buying cemetery property, because it’s where they may finally land. The other thing is China, and again, we have a big Chinese and Hong Kong presence in Vancouver has implemented some restrictions on its citizens and their ability to withdraw from the country and bring them over to invest. And so those two things we believe had a dampening effect on our ability to really excel in the Vancouver market. We still did very well, but it was a negative carrier as we think about that. We hope that those things get better. I think were most impacted in the first quarter, because the Ching Ming presence. The positive of that is, we’ve taken the great learnings in Rose Hills in California, in Vancouver and transferred that knowledge into a variety of new markets. We rolled out Ching Ming and six new markets this year that we’ve never done before and we sold I believe, over $6 million, as it relates to those markets. Some of the big performers were Houston, Seattle, Las Vegas. So, we’re really encouraged by our ability to push this initiative for Ching Ming into a variety of new markets as we move forward. And our hope is, I think Vancouver is going to stabilize. It’s just a temporary pause. We’ve got great people, great properties, and we’ll continue to work very hard to grow. So, the things I’d say are looking good. We feel really good about the rest of the year. I think, we think by embracing the sales force tool universally, utilizing leads through there. We believe, we have higher quality leads, which will be followed up with a better process. So, we’re excited Joanna for the rest of the year and look forward to reporting, hopefully good results next quarter.