Colin V. Reed
Analyst · Gabelli & Company
Thank you, Scott. Good morning, everyone, and thank you for joining us today. I will begin by giving an overview of how our business performed in the third quarter, and will provide an update on where we are relative to several of the critical integration issues that we walked you through last quarter. I'll also touch on some of the macro trends we're seeing in the group sector and how those are impacting our business. And then I'll hand over to Mark to give some more color on the financials before we open up the phones for question. I would not be telling you the truth if I didn't say that the last 6 months have been quite challenging on many fronts for our company, but I can honestly say that I see light at the end of the tunnel and our overall results for the third quarter reflect improvement on several critical fronts. To be clear, we're not satisfied with our overall hotel results, be they revenue levels or margins, but the transitional problems we've experienced are identified and, in most cases, remedial programs put in place. Things outside of our control like the political stalemate and the impact to our overall -- and the impact to the overall Washington market will remain challenging. But I do believe that there are some really good things emerging in our business that give me confidence, particularly as I look forward to 2014. Now let me try and explain why I believe that our results prospectively will look different from what we have experienced over the last 6 months. Our Hospitality business, as you all know, is heavily group centric and has experienced what I believe to be the perfect storm: poor sales performance last year caused by a nervous and distracted sales team, government sequestration at the end of the first quarter of this year and the group cancellations that followed, a disappointing transition of responsibility for bookings -- for booking the 10-to-300 group room nights segment to our managers in regional sales offices, together with the spike in attrition rates that are attributed to businesses and associations being cautious as to how they spend given the political turmoil we're all witnessing, and the general anemic economy. Now last quarter, we explained that a key area where the effectiveness of the integration was lagging was in the forward booking performance. Specifically, we mentioned 3 components: underperformance in the 10-to-300 group room nights segment that tend to make up the majority of our in-the-year, for-the-year bookings; two, lower lead volumes and bookings for the 1,000 room at-peak groups, which are absolutely critical for massive hotels like ours; and three, overall softness in the group sector and market issues that were leading to an elevated attrition level and murky forecasts from meeting planners. Now I want to take a few minutes to address bookings broadly and in each of these areas in turn. First and foremost, we are very pleased with the overall sales performance this quarter, as we booked 400 -- nearly 456,000 gross room nights, an almost 35% increase from the same period last year. And by the way, let me go off script a little bit here: a couple of the analysts have pointed out that last year was an easy comp, but this performance level of 456,000 in 2013 was in fact higher than we generated in 2011. On a net room night basis, we booked over 309,000 net room nights in the third quarter, an increase of 39% from the third quarter of '12. Now this quarter's performance is still a promising sign. The modifications that were implemented to the sales process with Marriott last quarter are paying dividends, and the process is now better tailored to the unique dynamics of our large group-focused hotels. Now let's take a closer look at the regional sales office production and the 10-to-300 room nights segment. Last quarter, we told you that Marriott, upon urging from us, were adding back sales resources to our hotels and dedicating resources at the regional sales offices to improve conversion and to fix lagging production rates for this category. This is exactly what has happened. While it's too early to tell what the full long-term impact of these actions will be, we are very encouraged by the fact that, following the adjustments we have made, the regional sales offices performed to their historical averages in July, August and September. Specifically, the 10-to-300 group segment room night production for the brand is incrementally normalizing and, for September, was only down 3% to the prior year, the closest it has been to matching peak year pre-transition levels. Importantly, in-the-year, for-the-year bookings overall are up 20% on a gross room nights basis, as compared to the third quarter of 2012, reflecting both the modifications I just discussed and the benefits we are starting to see from the rewards program and delivery channels of Marriott. In terms of the 1,000 group segment, that is paramount importance to our properties. Last quarter, we outlined for you how we've been having extensive and ongoing dialogue with Marriott regarding how to drive better production in this category through a mix of new sales incentive programs for Gaylord Hotels sales managers and the creation of a team of hunters dedicated solely to the 1,000-meeting sourcing. While we cautioned at the time that the lion's share of the impact from these modifications would likely be more evident in late '14 and into '15, as opposed to '13, because of the long lead time, we can report that we are on track here and the hiring and training for this dedicated team has been completed as of October. Among those salespeople are several Gaylord legacy team members with a history of success in this particular customer group. So we remain encouraged that they will be able to hit the ground running and we will begin to see the benefits of this approach as we get into '14. Now moving to the broader trends of group, let me start by saying that this sector is a little bit more complicated than the transient sector, and we tend to think about it through various screens. And some of them will be this: first, what are the dynamics or performance of groups who have stayed with us over the last several months. And what are the factors that have influenced them? And are these factors relevant over the next couple of quarters? Second, what is the contracted book of business like for the next 1 to 2 years? And how will this group -- and how will the group customers' current mood affect this book of business? Third, current lead volumes by customer size, how does it stack up to previous periods? Is it healthy, or an anemic bucket of opportunities? All these things affect the likely outcome over the next 4 to 6 quarters. So let me quickly give you some color on these. First, trends in the third quarter. While attrition increased slightly compared to the third quarter of last year, in-the-year, for-the-year cancellations were down over 55%. That said, we still felt the overall softness in the group sector this quarter, as several large in-the-year, for-the-year cancellations that occurred in the year -- earlier in the year for the third quarter negatively impacted our results. As an example, we saw approximately 7,600 room night cancellation made earlier in the year for the Texan, that weighed on the property's results. Now just touching quickly on the Washington, D.C. market. As you can all imagine and have likely been hearing from others in the industry, the ongoing uncertainty and dysfunctionality with our government has continued to make Washington a challenging market for the group sector. Obviously, the recent government shutdown is another contributing factor to the issues with this market. However, given the fact that our expectations for government group room blocks had already been lower than accounted for within our planning, we don't anticipate shutdown will have a material impact on our fourth quarter. So to summarize. Attrition rates have stabilized, cancellations have dropped, we've had very little government business on the books for the remainder of this year and next. In addition, with the pickup in the regional sales office production, we should see healthy short-term production going forward. So let's talk about the forward book of business. As of the end of the quarter, we had just over 1.3 million net room nights on the books for '14, which is approximately 76,000 more than we had on for '13 at this time. Importantly, we've also seen a healthy mid-single-digit increase in group rate. We have these rooms on the books for compared to the group rate -- that's, compared to the group rate, we expect to actualize for the full year of 2013. And again, to repeat, we have very little government business booked for '14 and '15 and our room blocks for '14 have been aggressively scrubbed to reflect recent trends in attrition. So let's give you some quick color on lead volume because this is very important. As of the end of September, our year-to-date lead volume was up 10% compared to the same time period last year. And in fact, for September alone, Marriott and our hotel teams sourced approximately 2.1 million new leads. This continues to be very good news. Now given this period of transition we're in, I'll give you one other additional data point as it relates to group, and that is what actually happened in October to group bookings. Our production showed year-over-year improvement, where we booked approximately 142,000 room nights for 2013, which is up from approximately -- is up approximately 60,000 to 2012. And let me go off script again here also: the 142,000 for '13 is up 20,000 room nights compared to 2011. So this is a good trajectory. So how about the third quarter transient? Well, our transient and leisure room night performance this quarter was up 28% compared to the third quarter of last year. This is a promising sign that we are really seeing -- we're really starting to reap the benefits of the Marriott rewards system. And we're optimistic that this can continue to be a source of growth for us. So to summarize the top line from -- both from a perspective of last quarter and outlook. We have weathered the storms of the REIT and manager conversion, as well as the geopolitical issues of sequestration and government cancellations. And our forward book of business is good and growing. So now let me switch to margin management. Now as we shared with you last quarter, our asset management team conducted a thorough review of all labor management, procurement and forecasting processes with Marriott and the senior leaders of each of the hotels. Given the complexity involved with the integration of these hotels, we wanted to ensure we were doing everything we could to help employees and leaders at the hotel level overcome the learning curve associated with the new tools and processes that were introduced to them earlier this year that negatively impacted the speed by which hotel-level synergies were harvested. I have no doubt that the speed and complexity of the integration resulted in inefficiencies throughout our hotels. And as time progressed, we're seeing operations improving with better labor and food and beverage management processes that resulting -- that are resulting in improving margins. From our side, we're in a deep dive regarding the system allocation fees, as we are still unsatisfied with the costs that are being applied to our business. The reasons are pretty obvious: our margins are not where they need to be or where they were pre conversion. As we've said to you previously, we anticipate that our manager will deliver on the hotel cost synergies that they projected to us, and we expect to see this reflected in our 2014 operating plan. Now one final point, and then an observation. A part of our business that constantly flies under the radar is our Opry and Attractions business here in Nashville. This quarter, the businesses again delivered very healthy revenue and adjusted EBITDA growth, with revenue improving 8.4% and adjusted EBITDA up 9.4%. Again, this is a function of the growing interest in Nashville as a tourism market, and something we see as purely positive for the outlook of our business in the periods ahead. And now a final observation before I hand over to Mark. I've talked about the multiple storms we've had to deal with, some self-inflicted, i.e. the consequences of converting from a C corp. to a REIT; and some macro issues, i.e. the sequestration, government cancellations; and the overall impact that these have had on our group-centric business. That disappointingly resulted in earlier guidance modifications. But the facts are, despite all of this turmoil, we made $57.3 million of adjusted EBITDA as a company in the third quarter, which is virtually the same as we made in the third quarter last year, even after the incurrence of $3.3 million of additional management fees this year. Our business is very profitable and growing. And as I said at the outset, this has been a tough year, but we are making really good progress and I believe 2014 is shaping up to be the year we all expected when we made the decision to convert to a REIT. Mark?