Colin V. Reed
Analyst · Wells Fargo
Thank you, Scott. Good morning, everyone, and thank you for joining us they. As you will see from our results, the second quarter was challenging from a hotel operations perspective. On the call today, we will delve into the factors impacting our results in the quarter and the actions that we and Marriott are focused on to improve near-term operating results and most importantly, position the company for revenue and profitability growth in 2014 and beyond. I will also provide some perspective on the current trends in the group sector and then touch on the continued refinement of our guidance for the remainder of the year. And then Mark will take you through some of the details of our second quarter financial results. In early June, we shared several emerging trends that we were seeing that we knew were going to adversely impact the second quarter, and particularly, our outlook for the remainder of the year. As a result, we decided it was appropriate at that time to lower our guidance for the year based on the forecast for our business. Now to remind you, the trends included: lower-than-expected, in-the-year, for-the-year group bookings, due to a combination of transitional issues and reluctance of groups to book short-term business; cost synergies within our hotels that were not been realized as quickly as originally anticipated; and declining hotel property level margins due to transition-related disruptions. Now to be perfectly clear with all of you, we're not happy with several elements of our results this quarter, particularly as it relates to the transitional issues, and neither is Marriott. So what are we doing about it? Over the last 60 days, we have worked extensively with Marriott to understand the drivers behind each of these trends, the opportunities for improvement in each of our hotels and how unique the Gaylord Hotels' operating model best fits within the Marriott sales process. We now have an agreed-upon specific set of action plans to arrest and reverse the negative sales and operating margin trends in our business and to do everything possible to contain the impact of these issues to 2014. So what have we done to remedy the group sales issues we discussed in June? Now there are 2 very distinct sales opportunities we have, and let me try and describe them both to you. The first issue relates to the customer group that we refer to as the 10-to-300 room nights at peak. This segment of customers tends to make up the majority of the in-the-year, for-the-year business. Now to remind you, our in-the-year, for-the-year production in the first quarter of this year was pretty stellar. Now that gave us confidence that 2013 will be a decent year. As April and May proceeded, in-the-year, for-the-year production declined from the pace we experienced in the first quarter as production responsibilities shifted to the regional sales offices at Marriott. Consequently, reach group room nights were called down, and that was the major contributor to our early June guidance revision. A problem, though, is that the speed of ramp-up continues to be slower than we want or need, although improvement month-over-month is occurring. As the challenges with the sales office production occurred, we began to experience group trends over the last couple of months that reflected softening in group business. Attrition rates across May and June revealed a steady increase. To give you more data, Q2 in 2012, our attrition rate was 6.7%, which is really at the lower end of our norm. Q1 of '13 was at 8.3%, about the norm, but Q2 climbed to 12.9%. It's difficult to ascertain if there is an economic trend going on, caused by sequestration and by general economic inertia, but it does appear in the short term that companies who have booked meetings are proceeding cautiously. With the group sector under an industry microscope, let me just spend a minute talking about other trends that we are seeing. As some of you have likely heard from other companies, the group sector overall faced headwinds in the second quarter. Through April, group occupancy for the top 25 markets was up about 1/10 of a point and group RevPAR for these markets was up 4.8%. However, starting in May, a different trend began to emerge. The top 25 market saw group RevPAR declined to 2 percentage points year-over-year. And in May, another 3 percentage point decline in June -- 2% in May and another 3% in June. And per Smith Travel Research, through July 27, the top 25 markets have seen this trend continue through this month. This trend was evident in 3 of the markets our hotels operate: Nashville, Orlando and Washington. Group RevPAR declined 10.8% in the Nashville market, 3.7% in the Orlando market and was about flat in Washington, D.C. Dallas benefited from a favorable comparison in '12, when a new large hotel in downtown Dallas was first ramping up from its Q4 2011 opening. As with the overall top 25 markets, this trend continued into July. STARS' running 28-day report indicates that group RevPAR in Nashville, Orlando and Washington all declined. Now these trends have materialized at our hotels in several different ways. And as I mentioned earlier, group attendance levels have softened and meeting planners are struggling to accurately project the attendance of their meetings. For example, one large corporate group that traveled to one of our hotels in late Q2, reduced its program 30 days prior to the arrival, from a 3-week event to a 1-week event, once they realized that the attendance levels could not support the 3-week event. Other meeting planners have commented that their attendees are under pressure to minimize their time out of the office. And as a result, we've also seen shoulder nights materialize lower than historical levels, as attendees are arriving later or departing earlier from a specific meeting. Now there appears to be no one single explanation behind the short-term softness we are seeing in the group segment. While government sequestration is one of the forces at play, that explanation alone cannot fully explain the decline in the overall segment. Our manager has responded by ramping up transient offers and packages in order to offset the impact of group decline. They and we have also examined our room nights on the books for 2013 and have scrubbed them more aggressively to account for the softness that we have seen in the last couple of months. And given all of this, Marriott modified its forecast to us for the rest of the year, and this is reflected in the guidance that we described this morning. So the question is: What have we done about this? Now we are adding back sales resources to our hotels and dedicating resources at their regional sales offices and I have confidence that this will arrest the issue that we have experienced since April. It is important to note that over the past couple months, we have seen lead volumes, save in the 1,000-plus category, which I'll discuss in a minute, rise materially year-over-year. So this gives me confidence that property-focused resources and focused resources in the regional sales offices will improve conversion and fix the problem regarding this category. The other areas of sales where we have had extensive dialogue with Marriott is in the 1,000-plus-at-peak groups, which are absolutely critical for massive hotels like ours. To put the importance of this sector into perspective, about 40% of our total gross group room night production over the past 2 years had been in the 1,000-plus groups. After extensive dialogue with Marriott, they have agreed to create specific sales incentive programs for Gaylord Hotels sales managers for this 1,000-plus room night group, as well as create a team of hunters dedicated solely to the 1,000-meetings sourcing. Now while some of these action plans I just described may not have an instant impact, they should drive positive results in 2014. On the margin management side, our asset management team has conducted a thorough review of all labor management, procurement and forecasting processes with Marriott and the senior leaders of each of the hotels. As I mentioned to you, in June, the integration of these massive hotels is extraordinarily complex and to fundamentally change basically every approach to doing business in our hotels, in a 6-month period of time, was extraordinarily ambitious. Now that being said, the hotel employees and leaders are beginning to overcome the learning curve associated with the new tools and processes that are in place. Our asset management team is working closely with Marriott to better understand cost synergy misses, and particularly, put action plans in place to attain the appropriate synergies. Now challenges aside, there were a number of very positive accomplishments during the quarter that reinforce our confidence that our business is well-positioned for the future. Aided by the affiliation with Marriott Rewards, we continue to see strong room night and ADR increase in the transient segment. During the second quarter, transient room night demand increased 22% or approximately 24,000 room nights. Transient ADR grew by a healthy $4.89 or 2.9%. This is an area where we will continue to focus, particularly given some of the softness that we're seeing in the group markets I've just discussed. Our goals that we set a year ago for our corporate costs have been accomplished. During the quarter, Corporate and Other adjusted EBITDA totaled a loss of $5 million, a $6.4 million improvement versus the same time last year. Overall, for the first half of '13, we have reduced our corporate overhead by $12.5 million over the same period as last year, slightly ahead of where we planned. Now another bright spot is our Opry and Attractions segment, which had reported a record second quarter in both revenue and profitability, with the segment's adjusted EBITDA increasing 27% versus the second quarter of '12. Now, there are several reasons for this, but tours international is really growing, and this will be very good for all of our businesses here in this market. The last second quarter bookings production was lower than the prior year. Year-to-date, we have a solid base of group business on the books for '14. As of June 30, we have approximately 40.7 points of occupancy on the books for '14, compared to 39 points of occupancy on the books in '12 for '13. Now on face value, the year-over-year Q2 decline in rooms booked could look troubling, particularly when you take into consideration my comments about the reluctance of planners to book short-term business. But here's a couple of positive things that I want to just quickly reference. First in -- 1st of July, our gross group production was up almost 50% in July of 2013, versus the same month for '12 to 128,000 room nights, with very good production for in-the-year and for-the-year and for next year. Also, new leads that surfaced for our hotels in July increased by just over 30% from the same period last year and this too is very encouraging. The opportunity is in the converting of this healthy basket of leads and the new sales resources that are in the process of being added to our hotels and dedicated at the regional offices that I referenced earlier in my comments, should result in increased production. Turning to our capital structure. The company successfully refinanced a significant portion of its balance sheet during the quarter, including the private placement of $350 million of 8-year, 5% senior unsecured notes and refinancing and upsizing our credit facility, extending the maturity through April 2017. And now let me shift to guidance. I can assure you that modifying guidance again is very troubling to me and to this team. And those of you that know us and who have followed our company for, over the years, know that this is not what we do. But the reality is, the group sales transition has caused some disruption to short-term bookings and the magnitude of the systems migration caused margin compression, all occurring in a weakening group environment. Now Mark will walk you through the numbers, but suffice it to say while our short-term performance is way below our expectations for this business, our projected AFFO is extremely healthy and well in excess of our current dividend. As regards the future, I'm still very confident that the transition to Marriott management will yield very good long-term value and I can assure you all we are 100% focused on ensuring that this is the case. Mark, why don't you take the folks through the financials?