Guy Laurence
Analyst · Morgan Stanley
Thanks, Amy, and good afternoon, everyone. This afternoon, we released our first quarter results. We delivered another solid quarter of revenue growth and continued improvements in our key subscriber metrics, despite sustained competition in both Wireless and Cable. We executed well in Wireless. Network revenue grew 4%, the best year-over-year improvement we've seen in 3 years. You can now see that we've reestablished momentum in the Wireless market.
Postpaid churn was 1.17%, representing a year-over-year improvement of 7 basis points. This marks our lowest churn in the past 7 quarters and our best Q1 churn since 2010. We have posted 2 consecutive quarters of churn improvement at a time when our key competitors are trending in the opposite direction.
We delivered Wireless postpaid net additions of 14,000, up 40,000 year-on-year. Favorable trends in churn and net additions are the result of 3 factors: Our high-quality network, our value-added content offerings and continued improvement in customer experience. Wireless adjusted operating profit was flat in the quarter, driven by the competitive market and the double cohort. We spent more to get the high-value customers we want and to drive improvements in churn and lifetime value.
Q1 turned out to be more competitive than we expected, and we will continue to go toe to toe with the competition to get the high-value customers we want.
Turning to Cable. Overall, revenue was down 2%, primarily due to the cumulative effect of subscribed losses in TV and home phone as well as our response to discounting in the market. We continue to deliver upgrades of our Navigatr platform, launched 2 new Sportsnet 4K channels and delivered the first 4K broadcast of a Major League Baseball game with the Toronto Blue Jays.
Consumer interest in 4K TV continues to grow. Thus far, in 2016, half of all new TVs being sold in Best Buy in Canada were 4K. By year end, we plan to deliver over 500 hours of 4K content, including over 100 live sporting events. This will, of course, require a high-capacity network, and I'll come back to this in a minute.
This quarter, we also launched our starter TV packages to provide additional choices to customers. It has certainly stimulated a lot of discussion, and we've had a number of inquiries. However, interestingly, the majority of customers are choosing to stay with their current package. The analogy I would give is that it's a bit like going to McDonald's. We've now given customers the chance to buy a basic hamburger and fries separately, and some do. But most customers stick with the meal option of a quarter pounder, fries and drink because they have better value for money. This is only an intermediate step to full pick and pay late this year, and so we'll have to see how the full picture unfolds as the year progresses.
Overall, we expect to see an improvement in TV figures towards the end of this year as our investments in upcoming product launches start to gain traction.
The highlighting cable continues to be Internet. Our residential product mix is shifting towards the higher-margin services where our robust network gives us a competitive advantage. Our success is driven by our ability to respond to customers ever-increasing need for speed. The majority of new Internet customers continue to demand bandwidth of 100 megabits or higher. The data usage we carry on our network continues to increase at close to 40% per year.
It's worth remembering that the typical family now have 11 connected devices in the home, all competing for finite bandwidth. Our Internet -- our IGNITE packages already enable them to use numerous data-intensive applications over the same time. On top of this, we are on track to offer gigabyte Internet speeds to our entire footprint by the end of the year. We are expanding our 1-gig service by an average of 100,000 homes per week, and we've announced we'll offer 1-gig speeds to 250,000 small businesses by the year end. In summary, our network will provide next-generation speeds well ahead of our competition and for a fraction of the capital investment.
Turning to Media. Overall revenue in AOP were down year-on-year, driven by softness in traditional advertising affecting our conventional broadcast and publishing businesses. In late January, we announced a restructuring plan, which is expected to be largely completed by the end of the second quarter. In contrast, sports revenues, which represents about half of the Media segment, continue to grow with positive subscriber trends at Sportsnet. Interestingly, ad revenues are being redirected to the Blue Jays. We will continue to innovate in the way we deliver content. For example, we recently expanded Sportsnet now, making it available over the top to all Canadians. We are the first major sports channel in North America to do this, targeting a what we called cord nethers [ph].
Moving to enterprise, we recently introduced Internet of Things to the service. Our managed service will help customers take advantage of this transformative technology whilst keeping their focus on running their business. We continue to roll out a series of leapfrog technologies such as this to customers in the months ahead.
Finally, we continue to make good progress on customer experience. On Rogers, the most recent mid-year CCTS report shows we replaced our complaint rate by 65%. This was the best improvement amongst our competitors.
The report also highlighted the work we've done on fixing roaming. Compared to 3 years ago, our roaming-related complaints are down by almost 90%. Thanks to the popular Roam Like Home. The competition have launched new tariffs that claim to provide better roaming, but they are still a pale imitation compared to Roam Like Home. We'll continue to talk about our improvements on customer experience every quarter because this is a journey, not a destination.
In summary, we continue to execute effectively in a highly competitive environment. I am encouraged by our momentum in Wireless as well as Internet, both of which are key growth engines for us.
I will now turn over to Tony to provide further details on our results.