Guy Laurence
Analyst · Tim Casey with BMO
Thanks, Amy, and good morning, everyone. So this morning, we released our second quarter results, which show our 3.0 strategy continues to gain traction in the market. We delivered steady revenue growth of 2%, improved subscriber metrics across all of our segments and grew adjusted operating profit. In particular, our Wireless and Internet businesses posted strong performances, building on recent trends. In the last 12 months, we have shown steady revenue growth trajectories in both Wireless and Internet.
Turning to Wireless, service revenue grew 5%, and for the fourth quarter in a row, we significantly increased postpaid net additions year-over-year, reporting 65,000 net adds this quarter. We also grew adjusted operating profit by 1%, an improvement over the flat AOP we posted in the first quarter. Postpaid churn continues to decrease. In fact, it was our best quarterly churn performance in the past 2 years.
Our compelling value propositions, improving customer experience and best-in-class networks continue to drive strong results in our Wireless segment.
In our cable business, total service unit nets was significantly better than we've seen in the past couple of years. Internet continues to be the highlight. We grew Internet revenue by 15%, maintaining our double-digit growth rate once again this quarter. We also delivered the best Q2 net additions in the past 8 years. The competitive landscape remains intense in cable, as evidenced by aggressive bundle pricing. Rogers' advantage lies in our ability to meet the customer's need for speed which is driven by the increasing consumption of data in the home. Our high-speed IGNITE packages are proving very popular. Nearly 40% of our residential Internet base is now on a 100 megabits or higher, up from 15% in the same quarter last year, with more migrating every month. We have lots of opportunities to capitalize on the data opportunity whilst delivering a more robust service to our customers. Our gigabyte Internet service now covers about 2 million homes, and we are well on track to offer this service to our entire residential footprint by the end of this year. Our TV subscriber trends continue to move in the right direction. We expect to introduce IPTV at the very end of this year, and this will give us the service we need to start winning back video customers. A significantly enhanced video product is an important element in our strategy to own the hub. We are leveraging the clear competitive advantage of superior network performances. We are delivering 1 gigabit speeds years ahead of our competitors, at a fraction of the costs. We are leaders in providing 4K TV content, and we are uniquely capable of distributing it across our footprint without compromising the use of Internet bandwidth. And with IPTV, we will introduce a differentiative product, positioning us well to reverse the trend of TV subscriber losses. We are confident we can start to make a turnaround in cable in 2017.
Turning to customer experience. We continue to make good progress as you can see from our churn metrics. We extended our roaming offering to fiber. Roam Like Home, has proved to be hugely successful for the Rogers brand, and we expect Fido Roam to be just as popular. A major focus for us, at the moment, is self-serve. So that customers can manage their experience through apps like, MyRogers at the time and place of their choosing. Many people prefer this over having to pick up the phone or to send an e-mail. The latest example of self-serve technology we've added is data top ups, which allow our Wireless customers to manage their data consumption on a month by month basis and purchase extra data if needed. This tool strikes a good balance between improving customer experience and allowing us to monetize increasing consumption of data. Rogers brand self-service transactions were up by 56% since last year, and we're seeing a steady decrease in the number of times customers are contacting us, down 8% this quarter from a year ago. We're happy to have our contact center agents focused on higher-value activities whilst making sure customers have the best plans for their needs.
In the media segment, we also reported stronger results. Our diverse portfolio of sports outfits drove revenue growth, with sports making up almost 2/3 of media revenue this quarter and nearly 3/4 of operating profit. All of our sports assets have been growing. We completed year 2 of our NHL agreement and generated another year of revenue growth and positive margin contribution.
In Q2, the success of the Blue Jays and Raptors led to increased advertising revenues for Sportsnet as well as higher subscriber fees. The Jays have now reached new levels of support this season, with the first 81 games averaging 825,000 viewers on Sportsnet, that's up over 50% from last year and sets a record for us for the first half of the season. Sports is becoming increasingly important in the media sector. Last month, the CRPC announced, for the first time, sports channels made up the half of Canada's top 10 growth in specialty TV channels in 2015. We've now largely completed the previously announced restructuring of our traditional media businesses within -- traditional businesses within media. With these changes, we are moving to a more optimal cost structure, better aligned with revenue opportunities.
And before I close out, let me touch on our enterprise business. We continue to make good headway and introduced 2 more leapfrog solutions this month. Rogers Unison is a business collaboration solution that allows small businesses to eliminate their landline by offering the features of a traditional desk phone on a mobile phone. This is a disruptive technology that will save businesses money, allow them to be more responsive to customers and make them forget why they ever needed landlines. We believe the typical small business could save at least 40% of the cost of their fixed wireline bill. We also introduced the first of a new portfolio of cloud solutions. Rogers Public Cloud enables businesses to manage their IT infrastructure in the cloud securely and cost-effectively. These are the latest in our ongoing rollout of services for business customers. In summary, we are delivering on our Rogers 3.0 strategy, and it continues to yield results, particularly in Wireless, our largest segment; and Internet, which is a significant driver of our cable business. I will now turn it over to Tony to provide further detail on our results.