Guy Laurence
Analyst · CIBC World Markets
Thanks, Amy, and good morning, everyone. So this morning we released our Q4 results. Overall, steady progress on our plan despite a fiercely competitive quarter. We reported solid financial and operating results, with particular strong performance in Wireless and Internet. We met our guidance for the year and released an outlook which shows continued improvement in 2016.
While we traditionally announce a dividend increase for the year-end results, this year we have decided to keep the dividend at its current rate. Whilst we see continued growth in the fundamentals, we felt it prudent to maintain the current dividend until we have made more progress on our leverage ratio. However, we remain committed to increasing shareholder returns over time.
Before Tony shares further details on the financials, I thought I would highlight key activities from our fourth quarter. So starting with Wireless. We delivered strong results again this quarter, posting network revenue growth of 3% and adjusted operating profit of 4%. Despite the competitive intensity, churn improved 11 basis points thanks to the growing success of our commercial propositions and our customer experience investments.
Wireless postpaid net additions were up 89,000 year-over-year, reaching 31,000 in the quarter. In the last 6 months alone, we've added 108,000 Wireless net additions due to the increasing popularity of Share Everything. In fact, the number of Share Everything customers has increased 63% year-over-year.
Today we announced the further expansion of Roam Like Home to Asia. We now cover over 100 destinations around the world, reaching virtually everywhere our customers travel. I've said we'd solve the roaming issues for our customers, and we have, unlike the pale imitations you have seen from our competitors.
Turning to our Cable business. We delivered improved subscriber metrics this quarter but continue to face pressure on revenue. This stems from cumulative TV and Phone subscriber losses and our response to a highly competitive environment that started during the back-to-school period. We expect to see some improvement in our TV figures this year as our investments start to gain traction. For example, we've rolled out our new Navigatr Guide to approximately 450,000 homes and expect to reach roughly 1 million homes in the next few weeks. It has been extremely well received by our customers, and we look forward to introducing more enhancements during 2016.
We also started to deliver Rogers 4K TV. Sales of 4K TVs have tripled over the last year, and last month we introduced 4K set-top boxes. We've now started to broadcast in 4K and have delivered the world's first 4K NBA and NHL games. This year we'll broadcast 100 live sporting events in 4K, including every Jays home game and 20 NHL games.
Turning to Internet. This is a particular bright spot within Residential. Internet is the anchor in the home and we're delivering strong results. We grew revenue by 10% in the quarter whilst adding 16,000 more customers. Roughly 40% of our Internet customers are now on IGNITE, which is impressive given the service launched less than a year ago.
We've also started to roll out our new gigabyte Internet service and it's now available in 130,000 homes. We expect to complete our entire Cable footprint, that's over 4.1 million homes, by the end of this year. As I said before, we're able to do this much faster and more cost effectively than our competition.
Closing out on Wireless and Cable. Ookla, a global leader in broadband testing, named Rogers as both Canada's Fastest ISP and Canada's Fastest Mobile Network. We believe this confirms how our network investments are driving a higher quality customer experience.
Moving to Media. Revenue grew 3%, thanks to strong growth at Sportsnet and improved financial at the Blue Jays. Sportsnet successfully closed the year as the #1 sports media brand in the country. The Blue Jays had a terrific season, and it was exciting to see the entire country rally around the team. The Jays remain an important part of the company. But to put it in context, they represent less than 2% of our overall financials. Looking ahead, spring training is just around the corner, and we look forward to watching the home opener in 4K.
Whilst we're well into our second season of hockey, we continue to see a positive contribution to revenue and adjusted operating profit. Whilst viewership is modestly down given the performance of some of the teams, we continue to extract a lot of value from this investment.
Media's operating profit was impacted by lower advertising revenue in our traditional media business. It's not a secret that traditional media companies around the world are struggling with softening advertising revenues. We're facing the same pressure and that's why we announced some job cuts, primarily affecting conventional TV, radio, publishing and back-office divisions. These decisions are never easy, but they are right for the business long term. Our focus remains on sports, news and digital, and we project strong growth in these areas. In fact, sports' overall revenue represents over 50% of Media's revenues and adjusted operating profit.
In enterprise, we're open for business and launching a new series of leapfrog propositions in the market. Back in Q3 we announced managed Wi-Fi as a service. And last quarter we announced a global cybersecurity solution with Trustwave. We see a significant growth opportunity in enterprise, but of course this will take time.
Finally, we continue to make meaningful progress on customer experience. In 2015 we reduced customer calls by 12.7%, and we delivered the most improved performance in reducing customer complaints to the CCTS amongst our peers, down 26%.
As an example of innovation in this area, we were the first telecom in the world to introduce customer care using Facebook Messenger. In December alone we responded over 70,000 times using this platform, representing 75% of all of our online customer engagement. In 2016 we will reinvest another $100 million to continue to improve customer experience.
Looking back on 2015, we established good momentum in Wireless and Internet, the major growth engines of our business. We successfully repositioned Media to capitalize on sports, stood up our enterprise business and made meaningful progress on customer experience.
Looking ahead to 2016, we will address the core challenges facing both our TV and traditional media businesses. We will continue to tackle customer experience and begin to drive growth in enterprise. Whilst we have work to do, our results show that Rogers 3.0 is the right plan to drive revenue growth, increase free cash flow and increase shareholder returns. Looking ahead, our guidance reaffirms our continued improvements into 2016 as we deliver the second full year of our plan.
I'll now turn it over to Tony.