William W. Lovette
Analyst
Sure. So Farha, we're going to say that we still operate in a cyclical business. We believe, as compared to the last, call it, 5 to 7 years though, we've seen a significant structural change in chicken because if you go back to 2008, 2009, I think, at that time about 20% of the production was taken out through bankruptcies and less than stellar economics. And I think as a result, as we've talked before, we saw a significant shift in the number of primary breeders available. And that has not, so far, grown to where that's contributed to an oversupply yet. And I think, we'll maintain discipline at the primary breeder level, and I think we'll stay relatively disciplined in the chicken business as well. And I'd go back to the comment that we made in the prepared remarks, we're operating as an industry in a relatively high level of capacity utilization. So there has to be more capacity built. And while we see one plant coming on this year and the announcement of one or two more in the next couple of years, we don't see that as overburdensome for chicken. Now on pork and beef, yes, I do think that over time, we'll see pork prices coming down. And perhaps, 18 to 24 months, even beef prices coming down. But if you think about how a retailer operates, that retailer sees that fresh meat case sort of as one. And I think that's why we've seen, even though the wholesale pork prices have gone down, the retailers are capturing more margin there to help drive traffic on their beef sales and then selling a lot of chicken because of the relatively lower price of chicken. So I believe the retailer and the foodservice operator sort of look at that protein basket sort of as one and moves those dollars around as needed to keep that overall margin for them in healthy shape. And I think that, for that reason, we'll continue to see chicken demand very well supported. And that's why, I think, prices for 2015 will remain very good and -- especially at a margin level.