Andrew Marsh
Analyst · Roth Capital Partners
Thank you, Cathy. Good morning, everyone, and thank you for joining our call. The good news today is that deployments of our GenDrive systems for the material handling market continued to accelerate. In the second quarter, Plug Power shipped 388 units compared to 73 units in the second quarter of 2011. This is an increase of 432%. Products were shipped to customers including Sysco for deployment in their new Boston and Long Island distribution centers, BMW, WinCo, Mercedes, P&G Alexandria and Wal-Mart, Cornwall. The recently announced order from Mercedes was received in early April 2012, and all 72 units were installed and operational by early July. This is the quickest cycle time between receiving an order and deployment at a site requiring new hydrogen fueling stations. Air Products was able to complete this task in under 90 days, an effort that historically is required from 9 to 12 months. We believe this bodes well for this -- for the future, and our continuing efforts to decrease the cycle time from orders to shipment. The Mercedes site is also the first site that is exclusively using Plug's next-generation products, based on our new low and high-power platforms. Other significant deployments in the second quarter included Sysco Boston, a new distribution center using 185 Plug Power fuel cells; and Sysco Long Island, another new distribution center, using 67 Plug Power GenDrive units. Also during the quarter, BMW continued to expand their fleet at their facility in Spartanburg, South Carolina. Thus far in 2012, Plug has delivered 60 units, bringing BMW's total fleet to 161 units as of June 30, 2012, and have another 79 units still to be delivered by year's end. P&G's site in Greensboro, with 129 units, was also now online as is the P&G site in Oxnard, California where 47 units were deployed. Newark Farmers Market, a leader in wholesale distribution of fruits and vegetables in Northern -- Northeastern United States, serving partners such as the Shop Right grocery chain, deployed 96 units at their New Jersey facility. Additionally, we're in the process of shipping and installing 254 units for the Walmart facility at Washington Court House, Ohio. We continue to be the leader in deploying PEM fuel cells under 25 kilowatts, with over 2,800 units in the field having 8 million hours of operation. An indicator of our success in the industry is that in the United States, 19 out of every 20 hydrogen fuelings, fills a Plug Power fuel cell. Another highlight is that all the units currently being shipped are using the next-generation platform for our low and high-power products. The cost of these platforms reduces the variable cost for the product by up to 30%. Most of the savings come from a reduction in material cost. Material cost is the largest contributor to our product cost, representing over 80% of the total variable cost of a unit. By the fourth quarter, we expect the ratio of material cost to product price will be approximately 65%, and will, we believe, reduce to below 60% in 2013. This is one of the keys to our path to profitability. In the second quarter, Plug Power achieved positive gross margins for product shipments, if one dismisses holdbacks due to 1603. As we have discussed previously, the 1603 holdback revenue will be recognized in later quarters in 2012 with no cost of sales. The ability to achieve positive product gross margins show that the product cost reduction and scale production were having the expected impact on margins. As we've discussed over the past 2 years -- the past year, the 2 key elements for Plug Power to achieve profitability are product shipments and material costs. Our material cost structure for the new platform will allow us to reach profitability between $70 million to $80 million in annual revenue, which is in line with our previous projection. Our primary challenge this year has been increasing product orders to achieve our revenue goals. In this area, the company has had some challenges, achieving $9.2 million in orders. Why has it been so slow? Number one, the primary reason has been the speed of deployments. For some of our large customers, the time between orders and found deployments took over 1 year. As we've discussed in the past, the time for our customers to negotiate a contract with an industrial gas provider, installing a hydrogen system can take 1 year or more. The IGC, our key customers, now have contracts that can be used as a model for future deployments. This should reduce the cycle time as witnessed by the Mercedes installation. Our experience has been that our large customers are reluctant to place additional orders until the entire process has been completed and used to operate for a quarter. An example is P&G, who placed orders for 3 sites last year, which are now only coming online, about 6 months later than originally projected. Number two, many of our customers, about 50%, prefer to lease our products. With the inclusion of the 1603 grant program, we had to find additional leasing partners that could leverage our present tax credits. We have a new partner as of late June who's been offering attracting leasing packages to our customers. Number three, we also experienced a significant quality issue that had slowed deployments. This problem was caused by an underrated O-ring in our hydrogen fueling system. The supplier of the component took full responsibility for this error. You would say ship [ph] with the O-ring are being upgraded with appropriate components, which impacted about 2 dozen customer sites. While an actual failure was experienced at one site, we proactively addressed the issue. Our customers appreciate our preemptive approach to resolving the issue, and in the long run, I believe our response will enhance our reputation with our existing and future customers. I would also like to highlight that none of our customers' operations were impacted by this issue. The slow order flow in some deployments pushed into 2013 has negatively impacted our projections for the year. We have $3.7 million of orders pushed from 2012 delivery to 2013 delivery. Consequently, we're changing the guidance: number one, product and service revenue to be between USD 30 million to USD 35 million; two, product and service gross margin to be between minus 5% and minus 10%; and three, EBITDAS loss to be between $17 million and $19 million. Based on our discussions with customers, we remain cautiously optimistic that bookings can still be over USD 50 million in 2012. The issues that have slowed orders have been addressed, and we are vigorously pursuing deals in the second half of the year with the sales funnel that -- valued over $120 million. The customers who are approximately 90% of these deals are for new construction sites or large facilities. These are opportunities where we have been successful in the past. For example, at new battery construction sites, where we have actively engaged customers, we have won about 60% of these sites. Similarly at large facilities, where we have had serious negotiations with customers, approximately 50% have been wins. We are convinced that our business model is sound, that we are pursuing the right customers and opportunities. And with the continued improvement in reducing our product costs, profitability is within reach. Time-to-orders have been our challenge, and closing large deals remain our primary focus. I'd like now to turn the discussion over to Gerry.