Andrew Marsh
Analyst · Roth Capital Partners
Thank you, Cathy. Good morning, everyone, and thank you for joining our call. I'd like to jump right in to our first quarter performance and begin today's call with a discussion of our order shipments.
In the first quarter, Plug Power shipped 299 systems, representing $8.2 million in invoice value. At the end of the first quarter, Plug Power also had approximately $7 million in total deferred revenue, inclusive of $2.4 million deferred for the first quarter shipments, which Gerry Anderson will be explaining later in this presentation.
Many systems in the first quarter were delivered to current customers, including BMW, Sysco Philadelphia, Wal-Mart and Wegmans. Several new customers also received their first shipments such as P&G - Pinesville. The size of our new customer fleets helped underscore the commercial scale of this market opportunity. For example, in the first quarter, Kroger - Compton's brownfield facility completed conversion of 161 trucks to GenDrive systems. The conversion included the removal of all batteries, elimination of the battery room and the installation of the fuel cell system in each of the forklift trucks.
Air Products partnered with Plug Power to install the hydrogen infrastructure to support our GenDrive products. The strong mix of both greenfield and brownfield customer sites also highlights at the core strength of our value proposition. Productivity improvement is making economic sense for both new and existing customer facility.
Overall, these systems contributed to Plug Power's growing fleet deployment. Today, Plug Power shipped over 2,200 GenDrive systems, logging over 6.5 million hours of run time. We're also on track to meet our target of shipping $40 million of revenue in 2012.
Order traction so far this year has been slower than expected, approximately $5 million including the agreement with Lowe's. We see significant pickup with our present customer base and are forecasting annual orders to range, as expected, between USD 50 million to USD 60 million. Still, Plug Power has received several key orders to date, strengthening our order book and building upon our elite customer accounts.
Mercedes joined BMW as auto manufacturers who are embracing Plug Power's GenDrive solutions to optimize their operations. We plan to convert their entire fleet of approximately 195 forklift trucks. Mercedes placed an initial order for 72 units for their production process as they migrate to a 3-shift operation.
Our GenDrive trucks will power their forklift truck fleet in their facilities that build the M class, R class and GL class vehicles. This is in their facility in Tuscaloosa, Alabama.
During the past month, Plug Power has also ran trials with 3 other major auto companies as they target ramping production in late fourth quarter 2012. The auto market is a high profile and target market for fuel cell products because it places a premium on maximizing productivity and efficiency.
Meanwhile, as the companies expand after the recent recession with fewer manufacturing facilities, the pressures to increase efficiency is only increased.
Part of the solution is moving to 3 shifts, and they are concluding that their current battery power forklift truck fleet cannot keep up with the demand. The characteristics of Plug Power fuel cells, eliminating battery change out, 2-minute refueling, constant speed and increased productivity, matches the requirements needed by these companies to build more automobiles. This is why Plug Power has been intently focused when selling our products to this market in the past few quarters, and we expect to see the results of this activity in the coming quarters.
In the first quarter, Plug Power also signed a 5-year supply agreement with Lowe's to set product pricing and services terms for their new distribution center being built in Rome, Georgia. Lowe's program for the construction of the facility in 2011.
Plug Power will be shipping units in the first quarter of 2013 to correspond with the grand opening in the distribution center. This milestone with Lowe's marks the acquisition of our largest retail customer today. We've also added Master Agreement and our analysis is simply add statement of works for future sites.
Steel also joined as a new Plug Power customer, placing initial order for 31 units. With a focus on implementing sustainable technology solution, Steel shifted from battery technology to GenDrive product to take advantage of productivity improvement and eliminate toxic lead-acid batteries and battery storage from their facility. This order from Steel is also an important step as the company uses its North American deployment as a benchmark for future European facility conversions.
In Europe, IKEA signed a contract with HyPulsion, our European joint venture with Air Liquide. After completing a series of initial GenDrive rentals at its facilities in southern France, IKEA intends to convert its entire 90-unit operation to GenDrive products in 2013. Long-term, this site represents the first of many IKEA distribution centers considering GenDrive fuel cell solutions.
Just as Plug Power has enjoyed repeat customer business from Wal-Mart, Sysco, BMW and P&G, we look forward to adding Mercedes, Lowe's and Steel to our growing list of repeat corporate accounts.
In March, Plug Power placed an underwritten public offering of 13 million shares of common stock with net proceeds of $13.7 million. Surely, thereafter, plug Power complete the sale of additional 1.95 million shares of common stock with additional proceeds of approximately $2.1 million pursuant to the underwriters' exercise of its over-allotment option.
We also expanded our current credit facility, now offering Plug Power access to up to $15 million to meeting working capital requirements. As Plug Power's customer order fulfillment accelerates, additional access to the capital will help our company secure inventory and meet shipment projections while maintaining a strong cash position.
And I'd like to turn the call over to Gerry Anderson for a discussion of our fourth quarter and year-end financials.