Andrew Marsh
Analyst · Roth Capital partners
Good morning. 2012 has been a very difficult and challenging year for Plug Power. It's now clear that we will fall short of both our revenue and profitability targets for the full year. The primary factor is related to quality issues. These issues, the result of both Plug Power's performance as well as the performance of some of our partners and suppliers, have in turn had a negative impact on our sales traction this year and I believe have delayed our progress by 9 to 12 months. Because of these issues, we are resetting our guidance for 2012. We expect revenue in the range of $26 million to $30 million. We expect EBITDAS lost to be in the range of $27 million to $29 million. Plug Power is, in many respects, still a startup business, and like many startups, predictability is challenging. What is difficult to discern from the role of financial performance is that the company has had significant successes that are fundamental to its long-term potential. I'd like to discuss some of these successes in greater detail. The material cost for new product platform is 60% of selling price of the product. This is a 2x improvement over the past 2 years. Material cost is the key indicator of the potential for long-term profitability of the company. Two, we believe we have solved the quality issues. Today, the operating performance of the new products are superior to the older products. These new platforms, with the lower costs and improved performance will be the basis of our offering for the coming 3 to 4 years. The majority of the development organization will be focused on cost reduction, continued quality improvement and customer-specific modifications. Having a stable, low-cost, high-quality platform will allow this business to become more predictable in the coming years. And most importantly, our customers remain supportive. To date, we have not had a canceled order. Over the past 2 months, I've spent considerable time with all of our major customers. And without exception, each is working closely with us to help us build a successful company. This is because they believe that Plug Power adds value to their operations. I would like now to discuss revenue, quarter and EBITDA in greater detail. The revenue shortfall from our previous projections is primarily due to 2 events. First, an order was received later than expected in 2012 and now will be shipped in the first quarter of 2013. This order is valued at approximately $4.4 million. Second, we shipped over $3.5 million in future product revenue in the third quarter that cannot be recognized this year because of a delay in the completion of the contract. The main reason for this delay is because the hydrogen system was under-designed by the vendor and could not support the fueling requirements of the entire fleet. The fleet will be financed by a third-party but must be fully deployed and operational before the third-party will close on the funding. This was an unusual event. For this customer's site, the supplier chose a mechanical compressor system. Although on paper, they believed this approach would be sufficient to support the site, in fact in application, it was not capable of keeping up with the fueling demand. We have fleets deployed at many sites that require significantly more hydrogen than needed this facility. Most suppliers use liquid pumps for systems of this size, and this site will most likely move to this newer technology in early 2013. This is an experience we're sharing with all of our customers in the industrial gas companies and is a critical learning for this nascent industry. I would expect very few sites with demand over 150 kilograms a day will use mechanical compressors in the future. With respect to orders, we received an order from P&G for 118 units for their site in Mehoopany, Pennsylvania. This would be the fourth site for PG deploying Plug Powered unit. P&G is one of our major customers. To date, Plug Power has received $14.5 million in orders, expects $30 million for the year. New customers in 2012 include Lowe’s, Mercedes and Stihl, with repeat orders being received from Sysco, Wal-mart, Kroeger, BMW and Coke. The sales funnel remains strong with the total value for the next 2 quarters for customers with a positive value proposition exceeding $100 million. Our JV with Air Liquide HyPulsion is making progress. The past year has been focused on modifying our products for European market and introducing the technology to potential customers via HyPulsion and Air Liquide sales force. In December, we expect we will release 2 products with CE approval and in the early half of 2013, there will be an acceleration of trials. This is on plan with the expectations for 2012, which set as a primary goal product and customer development. We expect revenue will be generated in 2013 in Europe. We have also received a $2.5 million grant from the Department of Energy with our partner Federal Express to develop fuel cells for tow tractors at airports. This product is a modification of our GenDrive unit and is a market expansion opportunity with our present customer base. Our partnership with government agencies has been beneficial to the company to cost effectively explore and develop new technologies and markets. We expect this relationship to continue. Now I'd like to talk about profitability. The lower-than-expected profitability for the business is primarily due to 3 reasons. First, is the timing that -- of the introduction of the new product platforms. In the first half of 2012, most units shipped by Plug Power were based off the older platform design. The material costs for these products was significantly higher than those of the newer design. As mentioned previously, one of the bright spots of the past quarter is that the material cost is now 60% of the product price, a significant achievement for the company. The impact to the business of shipping the older units was $1.5 million reduction in EBITDA in 2012. Second reason was quality issue. The company has taken a onetime charge of $3.3 million in the third quarter to address quality issues. These additional costs can be attributable to extra service staff required to support the product as well as upgraded and repaired units. We're now negotiating with suppliers and any recovery costs will be reflected in future financials. I'd like to note that the quality issues we have experienced, while frustrating, are issues of type that any emerging industry faces, and on a positive note, have demonstrated our ability to react quickly and effectively when faced with these problems. While no one welcomes such issues, I believe our customers have been understanding and are comfortable with how Plug Power has handled these situations. Finally, we generated lower-than-forecasted revenue. The lower-than-forecasted revenue reduced Plug Power's EBITDA by $4 million. To understand our long-term profitability, it is important to understand the impact of revenue and material cost to the business. Plug Power's profitability is dependent upon sales and material costs. The company carries approximately $1.5 million in labor and load per quarter. With the material costs 60% of the product price and expense run rate approximately $4.5 million per quarter, the company would be EBITDAS breakeven at approximately $18 million to $20 million per quarter. At $25 million in revenue per quarter, the company will achieve EBITDAS margin in the range of 8% to 10%. When one considers that the design cost and quality of our products are now stable, the key to success is accelerating sales. Our 4 major customers can purchase significant annual quantity that allow Plug Power to reach profitability. Additional customers in the European JV will add to the business' profitability. As we overcome the setbacks in the past year, we expect that orders and shipments will be accelerating over the next 12 months. As I mentioned previously, customers remain highly interested and engaged in buying our products since we add value to their operations. In summary, before handing off to Gerry, I would like to discuss a little more about the business and industry. The market for pen fuel cells for applications under 50 kilowatts has made progress. We will ship out of the facility 1,400 units versus 1,024 units last year. This is a 37% increase. Companies like Bauer are reporting success in additional markets such as backup power. The global auto end companies all have aggressive plans for the rollout of fuel cell automobiles. This is because the feedstock for hydrogen vehicles is natural gas and fuel cell cars are more efficient than natural gas cars. Though none of us has exceeded the pace we desire, we've all dramatically improved our businesses during the past year and that should be not lost in the sometimes disappointing news. Companies in the industry have many of the same challenges such as the need for scale, liquidity and the speed of customer acceptance. These are Plug Power challenges also. Our management team and the Board over the past were considering all options to meet these 3 challenges with an understanding that the primary focus remain expanding sales. Even after some obvious missteps, I remain optimistic about our future. As I've mentioned previously, we have a large market opportunity, a supportive customer base, have 95% of the hydrogen refuelings in North America and a solid, stable, cost-effective product platforms. These have always been the key ingredients for our business, and we are well-positioned to be successful in 2013 and beyond. I'd like now -- would now like to hand over the discussion to Gerry.