Ben Silbermann
Analyst · Bernstein. Please go ahead.
Yes, I can start. In terms of user growth, as you mentioned, we did see two areas of real strength. Folks that were coming back to platforms and they tried it at an earlier point, but caused their usage, and then special strength in Gen Z, so folks that are under 25 years old. Now our approach to growth has typically focused on use cases. So the reason when we talk through our core strategic priorities, we say and we really want to make Pinterest useful for as many use cases as possible, is that’s the lens that our users take. And so when we think about growing users, we think about how do we make it more useful in use cases that folks care about. For Gen Z, while some of use cases are the same. There are a few that are different. There's a little bit less focus on cooking for example, and there's more focus on crafts and art. And then, in terms of common things people are still looking for some of our core verticals like TV, fashion, things to make their home more livable. So, we're really taking that approach and some of the investments that we've made to improve the adoption of use cases, run the gamut from the today tab, which kind of guides people in an editorial way to things that we think are relevant right now, to better machine learning and recommendations. So, as people share what they're interested in, we can guide them to an adjacent use case, to making Pinterest just a better tool to go deeper those use cases. And we've launched features like, I'm allowing you to add a date to a board, I'm allowing you to add more project planning tools. I mean, that's the core of how we think about it today. Now, the second question and maybe Todd can chime in as it is really about the growth, looking forward in July. And it might be worthwhile to take a little bit of a step back and talk about the engagement that we're seeing. We've obviously seen an acceleration with COVID, and we think that's partly because folks are at home more, but it's largely also because people are rethinking and they're looking for inspiration on how to rethink some of their day-to-day habits, everything from cooking at home, to their home itself. And so, we see a lot of the users we might have expected to come in the fall actually been pulled forward into July. We're monitoring those engagement stats. And the things that we look at such as the number of searches people perform, the number of boards they create, they look really healthy compared to what we've seen in the past. And so we'll be monitoring that and this is obviously an unprecedented situation. We expect some pullback, but we still think that they're going to settle out well above pre-COVID levels. Anything to add, Todd?