Glenn M. Renwick
Analyst · Goldman Sachs
Good. I appreciate that question. Yes, I did make some comments so there shouldn't be any ambiguities to how I feel about the reductions that we have seen in new business applications in the agency field. And while words are just words, the most important one is we should never be underestimated there. We have a lot of changes that we're planning to make, and I did state they won't change overnight. Let me focus on the Snapshot. I want to make sure I answer your question. And I'm going to tell you, ahead of time, I'm going to be a little more obtuse than I like to be, simply because we're hitting at a time where we're just starting to come to market and explain to others. So this is not the format to do that about the change. But I've indicated I think in at least maybe the last call and in my letter that we took some changes into the Massachusetts marketplace with Snapshot, and I'm referring specifically to agencies here, and the impacts were very favorable to us. We will release a new version of Snapshot that will be released into the marketplace late this year. December 5 is the first entry and then into next year. Now let me just spend a little time on that because I think it's important. With the amount of data that we've been able to get, now approaching 12 billion miles, we're able to do something that I consider very, very important. We're able to clearly confirm that it is an explanatory variable that can't have a proxy from 3 or 4 other variables. However, we can start to create a reasonable estimate of certain groups that we would expect to get a discount. And to the extent that we can approximate groups that we would expect -- in this case, the expected value of the discount to be within a range, we are prepared statistically to move that forward in the point of sale process. And that is largely a big part of the design that will help agents ultimately have an even more attractive price at point of sale for those people that we think will benefit from the specific driving experience as we relate that. Again, it's an independent variable and explains things on its own, but we can do those true-ups. But we will be able to make intelligent estimates based on the data that we've got today of trying to move that further forward in the process. I'm not going to say a lot more about that until we've had a chance to sort of roll that out and talk with agents and others that are affected in that process, but it's pretty exciting. So while we always knew the discount was there, it's even more exciting to be able to say, "I think, within some reasonable certainty, I can actually give you part of it now and part of it later." And that sort of hedges you back. And there's a true-up process, that can happen if it's not perfect out of the gate and we're not suggesting that it'll be perfect out of the gate, but that's the purpose of having the 6-month monitoring period. That will, in my opinion, change a great deal of receptivity for the agent. So it's a little different than your suggestion of perhaps incenting the agent. Ultimately, we think, long term, the better price to the consumer is what ultimately wins in this environment. It's what the agents want, what we want, it's what the consumer wants. So we'll work primarily from that perspective. Although from time-to-time, we will do things that create a little incentive program. We've actually just come up one in the summer for our agents and those are not out of the question. But it's not what I'll call a primary play.