Glenn Renwick
Analyst · Sanford Bernstein
There’s two choices. I wouldn't think about it as a margin issue at all. We try to get the same margin across the board regardless of rating segmentation. So to me it's just a segmentation variable, if it’s segments we feel that are favorable then we will price them to the point that their favorability is incorporated into their rate. So don't think of it as a margin issue, think of it as a growth issue. Last year you almost threw me asking ASI before our step short questions. So I thought I would cover a couple of other Snapshot issues. We were up with our Snapshot program about 28% last year; targets or margins very, very close to what we're looking at and where we're off, it's off on older models. So we're very comfortable with what we're doing in the marketplace. The Missouri entry which will be followed by many other states this year, the roll out will start, I believe late April into May. What we have seen so far and I'll just restrict this to a snapshot is I mean I report the news and I will be the first to admit when it's not the news or different but we have seen a substantial tick up in agent take rate as measured by quoting activity. So first of all it was very low to start with. So the fact that we have seen a tick up is promising, it's encouraging. It's supportive of what we saw in Massachusetts where we tried the same sort of issue. It is not at the levels that we see on a direct basis but we see directionally that we have made a difference and hopefully for agents and to be very and to be very fair, this is something that agents are going to have to get a little bit more comfortable with, but bringing at least partial discounts forward in the rating process. I don’t think it took that much creativity to believe that, that would likely have an effect. It has had an effect. We will continue to monitor that, but based on everything we see, both now in the Massachusetts, sort of early pilot and Missouri where it’s incorporated into our model design, we have every expectation of continuing that rollout and we have every expectation that agent take rate will reflect a better proposition for them to present to their customers. Couple other things just on Snapshot, since they may or may not be on people’s minds; we did finalize an agreement with GM very late in the year, so it’ll actually go into effect more in the summer this year, where we actually were able to use the OnStar device, I think I’ve said on this call or other formats, I would just as soon be long-term device agnostic or not even in the device business. So this is a very first step we ultimately will be able to use the technology that’s in the car, totally with the consumers consent to be able to actually have one more source of data. We’ll continue to push based on the results that I gave you of the 28% growth last year and as we recognize premium, we’re now sorted in the above $2.5 billion, that’s associated with Snapshot. I want to point out Snapshot is not a separate program, it’s a rating variable. And I suspect one of the questions might be a little bit later. So I’ll just get right on to it, is the indication that we gave maybe on a call last time or the time before that, with regard to our interest in using Snapshot to really understand the changing macro economy with regard to gas prices. And what gas prices might do, might not do, what mileage might be correlated, might not be correlated. I can tell you, it’s actually a quite fun to be fitting here looking at data on a weekly basis and I’m sure there are people looking at it on a daily basis by state, and I once made a comment that I could tell the weather outside by the number of motorcycle losses. Now I think we’ve got another way of knowing what the weather is. But there is a macro trend to increase the mileage. We’re not going to be specific with the data that we’re seeing. We think that’s an important internal dataset for us. So we’ve actually -- we’re doing indications for our rating based on different gas prices and we can actually correlate that to frequency. So we’re actually getting quite sophisticated in our pricing as to what to might happen, might not happen, what we will be [ph] paid in different circumstances. And most importantly the miles that are being driven are not necessarily direct duplicates of the miles that were being driven. People don’t commute more to work just because they have lower gas prices. So it’s a different type of mile. You could recently imagine it’s longer trips and the frequency on those trips or the frequency per mile is different and those are also have intricacies that the Snapshot program is allowing us to see on a pretty large statistical basis that we feel very good about that input and we will have to wait six months or three months to see governmental data to adjust our pricing. We will be able to factor that into our trend. So to me that’s a very exciting thing to be able to actually see, signal as we are starting to develop imperfect, but very exciting.