Jiazhen Zhao
Analyst · UBS. Please ask your question
[Foreign Language] Thank you, Lei. Hello, everyone. This is Zhao Jiazhen. Thank you all for joining our earnings call for the first quarter of 2024. This year is a year for consumption promotion. The consumer market in the first quarter has made a good start. Online consumption remains strong and online retail penetration continues to rise. We proactively responded to the consumption promotion policies and launched a series of promotional activities to meet users' shopping needs during the spring festival and other seasonal events. This further relieved consumption potential and benefits merchants. Driven by both macro environment and our effective promotional events, we achieved solid growth in the first quarter. We are confident in the consumer market in China. As Lei mentioned, this year we will step up our investment to deepen the execution of high-quality development strategy. High-quality development is our long-term strategy. Going forward, we will continue to direct our efforts into three key areas which are consumption, supply, compliance and platform ecosystem while offering more savings to consumers. We also focus on delivering high-quality supply and services to more consumers. Guided by this strategy, on the consumer side, in the first quarter, we remain committed to putting consumers first. Focusing on more savings and better services, we continue to give back the most tangible rewards to our users. For example, we step up our investment in a RMB10 billion program and partner with millions of quality merchants during the spring festival shopping season and the May Day shopping festival to fulfill consumers' demand for more savings. As for better services, the consumer goods trading program is one of the initiatives driving this year's nationwide consumption promotional efforts. We have been actively working with third-party service platforms to provide users with convenient trading services covering mobile phones, electronics, air conditioners, refrigerators, washing machines, TVs and other categories. Today, we have served more than 10 million customers. Our trading services also extend to popular products under the RMB10 billion program, which offered consumers attractive discounts. As we make it even easier for consumers to upgrade their consumption, their shopping experience is further enhanced. In addition, we wanted to make sure that consumers in remote areas could also enjoy the free shipping shopping experience. So, in the first quarter, we upgraded our shopping and shipping services and pioneered free shipping to villages in remote provinces. Our efforts brought last-mile delivery posts even closer to the consumers, with most now within two kilometers radius. Such innovation led to a rapid year-on-year growth of order volume from these regions. We're happy to see that our service improvements are further driving our growth. On the supply side, we continue our investment to support and grow together with the brands and merchants. In the first quarter, we focused on the theme of trending national brands and allocated platform resources such as traffic support to high-quality merchants. This not only ensures the high-quality supply but it also help boost our merchants' businesses. For example, during the spring festival shopping season, a dairy product brand launched a limited edition offering for the Years of the Dragon inspired by New Year traditions and chose our platform for the product launch. With the support of our platform's resources, the product quickly gained popularity and became a top seller in the dairy category. Agriculture is our foundation. We are committed to invest in this important sector over the long run. In the first quarter, we continue to support agriculture technology innovation by launching the fourth smart agriculture competition and the second Duo Duo Academy growing competition. This helps to explore new productive forces in agriculture. At the same time, our agriculture cloud initiative has been steadily advancing in production regions such as Anhui, Yunnan, Guangxi and Shandong to bring e-commerce training and one-on-one consultation to local farmer merchants. In addition, during our spring festival shopping season, we collaborated with more than 1,000 quality agricultural production regions across the nation, which not only brought more specialty agricultural products to our platform but also boosts farmers' income. During the May Day shopping festival, we launched dedicated live-streaming sessions under the RMB10 billion program for agriculture products, with a particular focus on Yunnan agriculture specialties such as blueberries and flowers. We supported the scaling of regional production and the branding of local agricultural products. A high-quality ecosystem is critical to our transformation to high-quality development. Only a healthy ecosystem with well-designed platform policies can support the long-term sustainable growth of an e-commerce platform. In the first quarter, we continue to invest in the RMB10 billion ecosystem initiative and carry out a series of compliance projects. For example, our trust and safety team utilized the technological means to further enhance the efficient automated review of product information on our platform. As an e-commerce platform serving a vast and diverse consumer base, we also actively utilize our own unique resources to take on more social responsibilities. Since the beginning of this year, we have continued to support the Key to Home nationwide campaign, caring for the elderly and help law seniors return home safely. Around the world Reading day, we launched the Seventh Duo Duo Reading Month and provided direct discount to tens of thousands of book products, enabling more people to enjoy the benefits of knowledge sharing. Our high-quality development strategy is a long-term, massive and complex project. We will bring together the efforts and resources from all ecosystem participants to deepen our execution and create more value for our consumers and merchants. Now let me hand it over to Jun. She will provide you with an update on our financial performance in the first quarter.