Jiazhen Zhao
Analyst · Bank of America
Thank you, Lei and hello, everyone. This is Zhao Jiazhen. Thank you all for joining the fourth quarter and full year '23 earnings call. 2023 is a year of recovery guided by the [indiscernible] of recovery, benefit and innovation, we proactively responded to consumption recovery policies by bringing together the supply of quality products and the demand of consumption upgrade. We played a part in releasing consumption potential. We achieved decent growth in 2023 which we believe is the combined result of our effective promotional activities and the overall recovery of consumption. [Indiscernible] is built to serve the needs of a vast and diverse consumer base. In recent years, through interactions with our users, we are observing a growing demand of consumption upgrades. But at the same time, we also noticed that our consumers are looking at ways to upgrade in a more rational manner. Consumption upgrade is not about high consumption or overspending. It is more about owning our users better products and services at more accessible prices to bring more savings. Being this trend, we paid special attention broadening in selection of quality products sold on our platform and focus on promotional efforts on premium consumer goods, such as trending national brands, imported goods and high-quality products. For example, through our RMB10 billion program, we are making it increasingly easy to enjoy imported products and we are also investing firmly to support national brands. During the Singles Day last year, we helped our merchants sell more and our user SaveMor [ph], our flash cell channel acted as a growth engine for over 100,000 SME merchants. And by the end of the event, more than 40 product categories, solid sales doubled. These included agricultural products, national branded products and quality imported goods. The number of merchants selling agriculture products and national branded goods that benefited from our RMB10 billion program more than doubled in our total growth worldwide channel dedicated to imported products, 21 out of the 100 brands achieved a year-on-year growth of over 300%. 59 items recorded daily sales of over RMB1 million during Singles Day [ph]. These numbers also show that the growth of our platform is the result of the value we create for our consumers and merchants. 2024 will be a year of consumption promotion guided by the principle of Consumer First, we will continue to improve the variety of products and services offered on our platform, being our value for money mind share, upgrade our shopping experience and enhance user activity. And as a result, we will be able to offer more visibility and sales opportunities for quality merchants, thereby strengthening the positive feedback on our platform. 2023 proved to be a pivotal year for us as we embark on the journey towards high-quality development. And 2024 will be another critical year to implement this strategy to every part of our operations. We will step up our investments in the 3 key areas of high quality consumption, supply and platform ecosystem to further optimize our capabilities in offering more savings and better services. In terms of high-quality consumption, we will continue to put ourselves in consumers' truths and adjust our product offerings following closely the changes in consumer demand with tailored promotional events, featuring holidays, seasons and special product categories, we will make it easier for consumers to fulfill their demand for high-quality products at attractive prices. In addition to more savings, we'll also continue to upgrade our services. We will roll out a series of initiatives that benefit consumers, strengthen consumer protection and further improve the shopping experience for remote areas and on the privileged groups. In terms of high-quality supply, since Q4, we have been allocating platform resources such as traffic support coupons to help manufacturing brands expand the inflows through a series of promotional activities such as dedicated live stream infections and the national goods festival, our merchants make great progress on our platform. The rise of national brands to industry-leading positions requires the joint efforts from both the brands and our platforms. This year, in partnership with new and established national brands, we will continue to explore new market opportunities and bring to our consumers better products and a high-quality shopping experience. Agriculture is the foundation of Pinduoduo as the largest agriculture platform in China. In Q4, we continued our support for the Pinduoduo Academy growing competition. We also provided ongoing traffic support and other platform resources for agritech enabled products backed by participating teams. By doing so, our goal is to promote a real-world application of research findings and to accelerate the improvement in farming productivity. Last year, our agricultural cloud initiative went due to production regions in [indiscernible] bringing e-commerce training and one-on-one consultation to local agriculture merchants. This year, we will increase our investments in agriculture through projects such as the cloud agricultural cloud initiative and smart agriculture competition to continue to bring digitization solutions to local producers to improve the resilience and the competitiveness of the local supply chain, thereby supporting rural revitalization and increasing farmers' income. Building a high-quality platform ecosystem will remain our top priority this year through the RMB10 billion ecosystem initiative and platform governance policies, we will continue to foster an environment that encourages high-quality supply and services, advancing a green, healthy and modern platform ecosystem. Now let me hand over to Jun, she will provide you with an update on our financial performance.