Lei Chen
Analyst · Bank of America. Please go ahead
Thank you. Hello, everyone. Thank you all for joining our earnings call for the second quarter of 2024. For the first half of 2024, we have remained committed to our high quality development strategy and consistently invested in our platform ecosystem. We received positive feedback for these efforts. Consumer experience and our services have continued to improve. A number of new merchants and products have grown significantly. This further meets the diverse needs of our consumers. This quarter, we benefited from the improving macro environment and achieved robust financial results. Our total revenues reached RMB97 billion, which represents a year-on-year increase of 86%. However, we are seeing many new challenges ahead, from changing consumer demand, intensifying competition, and uncertainties in global environment. As a result, we will enter a new phase of high quality development that calls for increased investments. Our profitability will affect it as a result. Since the beginning of this year, we are seeing that consumer preferences have become more diverse. On one hand, consumers are increasingly choosing experience based consumption over material purchases. On the other hand, there is a growing emphasis on rational consumption. Consumers are making more thoughtful decisions to balance quality and value. In response, we have collaborated with high quality brands and the manufacturers to create customized products that cater to these diverse demands. This approach has not only propelled many new brands to success, but also revive the popularity of many established brands. So this is just one example of how digital technology and then manufacturing can come together to create new opportunities. At this moment, the competition among e-commerce platform is quickly escalating, and therefore, it's even more important that we go back to the basics of supply chain improvements and invest firmly in supply chain efficiencies. This will be the key focus for our high quality development going forward. For example, in the second quarter, our teams continue to bring our agriculture cloud initiative to major driven (ph) production regions in helping local growers to bring seasonal foods directly to people's homes. And in this process, promoted local agriculture brand. In addition, to further improve the agriculture supply chain, natural research talents and promote technology inclusion, we continue to support the smart agricultural competition and Duo Duo (ph) Academic growing competition. The Agricultural Research Fund we established in cooperation with China Agriculture University has also started to bear fruit. On the manufacturing side, we are pleased to find that a very small and medium-sized businesses have been using a digital capability from our platform to support product iteration and innovation. Through this process, they have not only emerged stronger from the competition, but also led the local industries towards high quality development. These results have strengthened our commitment to further investing in high quality development. We have communicated on a number of occasions that profit growth in the past few quarters should not be used as a long term guidance. And it is a result of mismatch between the business investment and the financial reporting cycles. As we enter a new investment in the phase, I would like to make it clear to our investors that our process will gradually trend down starting in Q3, and there will be fluctuations or rebounds in the short term. In the long run, the decline in profitability is inevitable. Finally, our platforms has reached a considerable scale and we will remain committed to high quality development and focus on creating a healthy and sustainable platform ecosystem. And to this end, we adopt the necessary policies to vigorously support high quality merchants and tackle low quality ones. On the supply side, we will invest substantial resources to support high quality merchants who are willing to innovate and improve qualities. And we will offer significant transaction fee reduction to these merchants, with an initial target of 10 billion in the first year. By doing so, our goals to provide clear incentives for the merchants to join high quality development. On the other hand, we will further deepen our trust and safety capabilities to improve our merchant ecosystem and strengthen our supply chain. We are actively identifying and removing unlawful vectors from our platforms, and we will continue to strengthen these efforts. At the moment, we have already started a new round of investments in operations and with R&D to streamline the merchant onboarding and product listing process. Leveraging technology, we will gradually improve the quality of our products sold on our platforms and create a fair and transparent business environment for our merchants. In this process, we believe that sacrificing short term profit is necessary. A clear downward trend in profit is expected, but we are prepared to invest firmly and tastefully (ph) in the platform's long term health. This is a decision that has received unanimous support from all our management team. And now moving onto the global business. In the past few quarters, we have noticed the rapid shifts in external environment, which brought significantly greater uncertainty. Our operations has also become increasingly affected by non-business factors. And meanwhile, the competition we face is growing stronger. Competition is here to stay and is expected to intensify in our industry. Our global business is facing significant uncertainties from intense competition and evolving external environment. These factors combined will inevitably cause fluctuations to our business. As shown in this quarter's results, high revenue growth is not sustainable and a downward trend in profitability inevitable. And finally, as the environment evolves and our company continues to grow, our management team and I often discuss how we can better fulfill our corporate social responsibilities. We believe there is still many things that can be done, for example, through enhancing our governance structure and extracting resources to better adapt to a changing times. We can also do more to give back to society to support agriculture and other industry sectors and offer greater support to the people who need the most. We fully recognize that simply measuring our company's performance by short term capital returns no longer aligns with where we are today. As a global company in this area, we are committed to drive innovation, adapting to change and taking on greater social responsibilities in the region across the globe. Now, I will hand it over to our Co-CEO, Zhao Jiazhen to talk more about our operations in the second quarter.