Adam Wyden
Analyst · ADW Capital. Your line is open.
And so – okay. And then – so obviously there’s a nice ramp over this year, because you sort of invested in advance. You talked about your unified commerce platform. Can you talk a little bit about UCP and your go-to-market with MENU and sort of like what – how you think about your sort of go-to-market on that? I think a lot of – when I look at the business that I owned or still own, but the business that I owned when I bought it, the first time, it was effectively Brink as you said, a low gross margin, high technical debt business that had a in some cases a long sales cycle as a function of hardware. Now, when I look at the business mix today, it looks very much like a vertical software offering where you can take one or all, so you have Punchh, MENU, Restaurant Magic, Brink, payments, and now Unified Commerce platform, which is some multitude of products. Can you talk to me a little bit about how you’re thinking about go-to-market? Because each product itself is a Trojan horse and obviously an environment where if franchisees want to spend less money, they don’t have to necessarily make a hardware investment. And so how do you think about go-to-market with these other things that are like payments for example, which has no economic cost, right? You send them a thing, you show them a little sheet and you say, okay, I’ll switch your payments out. I’ll give you the terminal for free and they don’t have to spend any more money. That’s a freebie. So I’m just curious about how you think about go-to-market sort of on the six kind of line items and also like I’d be curious to hear how you’re engaging with these corporates because these corporates do have this marketing fund, which is about 3%, and I know Punchh comes out of that, but like corporate gets paid based on royalties. I mean, what initiatives have you sort of penciled out such that you lower the sort of the economic burden into the franchisee and shift more of it to monies that are sort of already being spent? Because I think people think this has macro sensitivity and I think it doesn’t have enormous macro sensitivity, but there’s also levers for you to pull that are sort of non-seen by the customer.