Savneet Singh
Analyst · Craig-Hallum. Your line is open.
It's a great question. So we still separate out the franchise team, which we internally call SAM, and then our enterprise team. So we'll always keep those distinct because as you're suggesting in its right, selling to a franchisee is selling to a small business, but to win a Brink or a Punchh or a data center deal, you guys win at the corporate level, which is an enterprise sale, which is months to years, depending on the size of the chain and the relationship we have. So we haven't disrupted the franchise process and we'll always have that. And that is an excellent team that just is automatic and great. On the question of results, it's way too early to talk about the impact of it. But I can tell you, right now, what I enjoy about it is, we do have a view now of the customers. So if we've got a customer that has three of our products, that salesforce now has to go and say, okay, hey, they don't have payments and their payments -- current contract ends in six months. And these are the pin points, and this is using -- and it arms us to cross-sell into our base much better. So I look at that team's ability to effectively create leads to cross-sell into our existing base, where I think historically, we've done it, but we haven't done it in a systematic way. Now we've mapped out every single account where the opportunities are when they're -- not when their RFPs come up, but when they -- when the next expiry of a contract happens. And then we have so much more data now to build off of and say, okay, they have Brink, -- they have data central, they have MENU, here's the opportunity for payments and here's how that picture works. So it's really a focus on cross-sell. And as I said, it's completely delineated from the small business franchise team.