Paul J. Sarvadi
Analyst · SunTrust
Thank you, Richard. Today I'll provide an update on our current plan for growth acceleration, including 3 major initiatives. First, I'll address the ramp-up in Business Performance Advisors and the corresponding sales activity increase we expect. Second, I will comment on our customer-for-life program and specifically our mid-market changes we made to improve the sales and retention. And third, I will provide some color to the continued margin expansion we expect from successes we are having in our adjacent businesses. Last fall, after validating our Business Performance Advisor training program, we set an objective to ramp up the trained Business Performance Advisor count by 25% to approximately 300 over the first half of 2013. Our average trained BPA count increased from 239 in Q4 last year to 243 in Q1 and then stepped up to 292 in Q2, an increase of more than 20%. Although this is slightly behind our target of 300 for this leading indicator for the second quarter, we are starting the second half of the year with over 330 hired and over 300 trained Business Performance Advisors. This ramp-up is already beginning to generate the desired results. Sales for the second quarter were 112% of budget and sales activity is ramping nicely. The number of discovery calls, which are initial face-to-face visits with a qualified prospect was up 36% sequentially over Q1 and 14% over Q2 last year when we had 11% fewer advisors. We also had a substantial increase in leads due to our health care reform initiative. Our television advertising generated an increase of more than 40% in qualified leads over the same quarter last year and over Q1 of this year. Leveraging the complexity, compliance and cost of health care reform into opportunities to meet face-to-face with business owners has been very successful. Our executive briefing on health care reform has opened many doors and established Insperity and our BPAs as trusted advisors and led to further discussions of our services. In fact, and as a result of this success that we have had getting leads and getting in the door, we are shifting marketing dollars Q4 to Q3 and waiting the advertising spend more toward health care reform. The delay in the employer mandate, in my view, is a positive for Insperity. This reprieve ensures that health care reform will be an issue for employers for an entire additional year. We intend to capitalize on these delays throughout 2014. So we are looking to continue to ramp up in the third quarter in discovery calls and in obtaining census of business profile information necessary to be in Insperity Workforce Optimization and other services. We expect this ramp up in sales activity in Q3 to translate into strong Q4 sales and accelerating worksite employee growth into 2014. The second major area of emphasis to ensure growth acceleration is to improve our mid-market sales and retention results this fall compared to last year. During the second quarter, we completed development and implemented a pilot program, which we expect would have the desired result of losing fewer and selling more mid-market clients on a variety of services. Our customer-for-life program is a way to bring together the entire new Insperity growth strategy on a client-by-client basis. It requires an ongoing analysis of client needs and the commitment to flexibility in order to alter a client service plan as their needs change. This mindset has led to a repackaging of our services to align with a wider range of possible client needs for HR service options. Mid-market clients and prospects will now be able to choose from among 4 Business Service bundles to meet their HR needs. Our premium Workforce Optimization offering on our unique co-employment platform, will remain a flagship service for companies that want to move ahead as far and as fast as possible. Customers and prospects that want a full service solution, group buying advantage, reduced employment risk and no impediments to any HR service project will continue to choose Insperity Workforce Optimization. However, we will also introduce an alternative lower cost co-employment solution called Workforce Synchronization. This service does not include project-related HR services in the bundle. These services will still be available but will be quoted and purchased on an as needed basis. In the pilot, we are also introducing 2 traditional employment packages that are not on our co-employment platform. These options were developed in response to customer and prospect input we have received over the last year. These offerings will target mid-market customers that, for whatever reason, are not ready for co-employment and may prefer more flexibility and autonomy over lower risk and group buying advantages. We have bundled Insperity HCM, TimeStar and Insperity Payroll to form Insperity Workforce Administration. This service will target customers who has the need to gain control over HR information and processes in order to grow their company. The fourth option for mid-market customers is workforce collaboration, which adds broker benefits, workers' compensation and a dedicated service team through workforce administration in a traditional employment model. These options are precisely suited to specific target prospects and clients and allow them to self-select based upon the level of service, risk, cost and integration desired. This also provides the opportunity to move from one service to another as priorities and needs change. The simple introduction of make sense options is a dramatic improvement over our previous all-or-nothing approach. The response from mid-market business performance consultants and prospects has been very positive and we are hopeful will lead to better mid-market sales results this fall. These changes has contributed to a step up in sales activity in the mid markets. So far this year, we have an 84% increase in mid-market prospect over the first half of last year. Hopefully, the new approach will convert this pipeline into a healthy increase in mid-market sales. We've also piloted this approach with a number of mid-market renewing accounts with favorable results. In some cases, a new service option is a better fit and in others, the current service is validated through a discussion of alternatives. In either case, our customers have appreciated the flexibility and clarity these options provide. We believe these options will also help in discussions with prospects when competitive offerings are being considered. With 4 Insperity options, it's easier to align with competitive offerings, distinguish the differences and highlight the value of Insperity. The third initiative feeding our growth acceleration involves our adjacent businesses and the gross profit contribution they provide. This portfolio of business service companies have been established over the last several years and include operations at varying degrees of maturity. These operations are contributing at the gross profit line, but are still a drag on operating income. We are, however, making substantial progress increasing the gross profit contribution and moving this portfolio towards profitability. This is the second quarter in a row with an increase in our contribution from our adjacent businesses exceeding our forecasted gross profit per worksite employee. We are gaining traction driven by establishing sales and marketing systems in each business, focused on producing consistent, predictable growth and increasing lead activity from Business Performance Advisors. In the second quarter, we experienced a 94% increase in leads into the inside sales team from BPAs for business performance solutions in our adjacent businesses. This cross-selling activity is the tip of the iceberg in terms of the potential for daily selling efforts of Business Performance Advisors driving sales growth in these businesses. We are also seeing progress toward our goal of reaching profitability as these businesses mature. As you will see from Doug's guidance in a few minutes, we now expect [ph] 2013 EPS to be approximately $0.05 better than our initial budget for the year. This outperformance is expected to be driven by a $0.02 beat in the core Workforce Optimization business and $0.03 outperformance from a smaller loss from adjacent businesses than previously expected. In order to get a feel for the progress we've made in this area is helpful to look at the established adjacent businesses that existed prior to 2012 and the new adjacent businesses started since that time. As expected, the new businesses are creating a drag at the bottom line as investments are made to develop these business units. However, the loss from the established adjacent businesses is falling faster than previously expected. In 2012, the established adjacent business has resulted in a $0.22 loss and the new adjacent business had a $0.03 loss for a total of $0.26. Our original budget for 2013 included an expected improvement of $0.04 to an $0.18 loss from the established adjacent business. As a result of our outperformance over the first half and the current sales activity, we are now forecasting a loss of only $0.13 for 2013 on these established adjacent businesses, a 5% improvement over our original budget and a $0.09 improvement over 2012. We do, however, expect this 5% improvement in established adjacent businesses to be offset by a slightly higher $0.02 loss on the new adjacent businesses, primarily to shore up our new standalone payroll business infrastructure now that our growth plan for this business has been validated. So in summary, we are quite pleased with the trends and activities underpinning our new growth strategy. We formally launched our business transformation with the Insperity brand just over 2 years ago. We knew cross-selling would have to become part of our DNA as a company and many paradigms would have to shift. At this point, I believe every critical element of our new strategy, including the new brand, the Insperity selling system and adjacent business developments have been validated. It is time to pour gas on the fire on all fronts and return to the double-digit growth rates that have been a hallmark of our 27-year legacy. When we announced the reinvention of our company a couple of years ago, I've stated my belief that once implemented, we would enter the 3- to 5-year period of the highest value creation in the history of our company. It appears to me we are on the doorstep ready to handle that period. At this point, I would bring Doug back to provide guidance for the balance of the year.