Paul Sarvadi
Analyst · Tobey Sommer with SunTrust
Thank you, Richard. I will discuss 3 topics today to inform investors regarding the outlook for Insperity in both the near and long term. First, I'll highlight the progress we made in the third quarter, finalizing our business transformation into a multiproduct business solutions provider. Secondly, I'll describe our plan for growth acceleration as we finish off 2012 and look ahead into 2013. I will also provide some insight into our year-end outlook and the ongoing Fall Campaign, which determines our starting point for 2013.
Our third quarter and year-to-date financial results were strong in spite of the sluggish economy and the deliberate business transformation we've been executing. Over this period, we achieved our goal of laying the groundwork for future growth, while continuing solid financial performance with operating income up 27% year-to-date. This was achieved by continuing excellent performance in retaining Workforce Optimization clients. Attrition for the recent quarter was 1%, which matched the second quarter, and continues to reflect systemic process improvement and historical highs in client satisfaction.
Sales in the face of the slowing economy were challenging in the quarter, coming in at 88% of forecast, which results in 94% of forecast year-to-date. These results reflect some reluctance in the marketplace to make buying decisions due to uncertainty over the election and fiscal cliff as we reported in our recent survey results.
In addition, we've been making dramatic changes in our sales effort, including what we sell and how we sell it. With this as a backdrop, I am pleased with the overall results.
The most significant accomplishment in the quarter is completing our refinement phase of our business transformation and entering our growth acceleration phase of this new strategy. We began this effort 2 years ago and each of the fundamental components that are necessary to broaden our reach and establish Insperity as a leading business solutions provider are in place.
Over this period, we established an array of business performance solutions to help businesses run better, grow faster and make more money. These targeted solutions complement our Workforce Optimization service and are sold on a standalone basis to extend our reach in the small- to medium-sized business community. This year, each of these businesses have gone through a refinement phase, and they are well-positioned to grow and move toward profitability.
Recently, we launched 2 additional adjacent businesses that round out our strategy in this area: Insperity Payroll Services and Insperity Financial Services. Insperity Payroll Services was launched with a complete set of related service offerings including pay as you go workers' compensation, online 401(k) and Time & Attendance. This payroll offering is a lynchpin in establishing a customer relationship with thousands of prospects we see each year, that are not yet ready for our full service Workforce Optimization offering.
We also launched Insperity Financial Services at our Fall Campaign kickoff, after a successful pilot program earlier in the year. This adjacent business unit has 3 complimentary offerings, including Insperity Reveal, GrowthForce and The Receivables Exchange.
This business unit is designed to help companies obtain accurate, timely and actionable financial information, and link this information to the investment these businesses make in human capital, supporting our Workforce Optimization growth plan.
Also this quarter, we continued the development of our inside sales operation to support our Business Performance Advisors as they make multiproduct recommendations to our prospects. We now have the infrastructure in place to complete sales in this unit for each of the adjacent businesses. The implementation of this critical component of our cross-selling system is now operational.
We also had 75 individuals recognized at the Fall Campaign kickoff as the first certified Business Performance Advisors, for completing the 80-hour certification program through the C. T. Bauer College of Business at the University of Houston. This program is ready to equip our advisors to provide a unique level of support and insight to our clients.
In Q3, we also completed our brand transition with the introduction of our insperity.com site and some minor message tweaking and update. The Insperity brand is off to a great start, and we are confident this round of fall advertising will continue to build awareness and reinforce our positioning.
We are also very excited to report we completed the development and introduction of the entire Insperity Trusted Advisor Selling System. All 252 of our Business Performance Advisors completed the training in conjunction with the Fall Campaign kickoff in September. This training included video production of each step of the sales process, including manager interaction and support. This show-and-tell, step by step training program was very effective in completing the picture for the new role of our Business Performance Advisors. This is particularly significant in establishing our readiness to grow our sales organization and ramp up individual performance.
Now this brings me to my second topic and the main message for today. The Fall Campaign kickoff in September formally marked the beginning of our growth acceleration phase of our business transformation. While continued improvement and progress within each of the fundamental elements of our new strategy will continue, from now on, our central focus is growth acceleration.
Over the last quarter this year and throughout 2013, we will be executing a game plan to produce consistent, predictable, faster growth. This plan includes a sales efficiency gain among current advisors, the addition of 50 new Business Performance Advisors, and channel development to increase leads.
Our current Business Performance Advisors are implementing our new Insperity Trusted Advisor Selling System for the first time in this Fall Campaign. Last quarter, I used the analogy of a first run around the track in a new race car, and we're confident this run is going well and the room for efficiency gain is tremendous.
We are closely monitoring performance and helping each advisor develop the new skills and habits to achieve success. The team is moving up the learning curve and I expect a nice efficiency gain in Q4 and into Q1 of 2013. While this efficiency gain is occurring, we are ready to grow the sales staff. We are confident we have the training ready to reestablish a growth plan for the number of Business Performance Advisors. Therefore, we have implemented a project that will hire and train enough new advisors to create a step up in the number of advisors by the end of Q1 2013. We plan to hire and train enough new advisors to increase staff 20% from the approximately 250 Business Performance Advisors we've had for the last year or so, up to 300 by the end of March.
We are also ready to leverage our brand new -- our new brand and array of business performance solutions into new channels to increase leads for all of our product lines. We are formulating a plan to establish a number of significant channels to be up and running, producing leads as the size of our sales team increases. So for next year, our growth acceleration will be driven by our current advisors moving up the learning curve, a 20% increase in the number of advisors and new channels to increase leads.
Now as for the immediate future, we're focused on our critical sales and retention season as we approach January of 2013. Our core residual income business model is driven off of our starting point of paid worksite employees in our Workforce Optimization solution. This starting point is determined primarily by the success we achieve in retaining clients at year end and replacing any attrition with new sales.
We have some visibility into client retention due to notice provisions in our contracts, and what we see today looks very good. It appears we will continue to have excellent retention through year-end although this visibility is certainly not 100%.
The sales pipeline has filled nicely in both MidMarket and core sales in spite of the heavy lifting it has taken to get in the door to see prospects. As I mentioned earlier, we've seen some reticence in the market business community awaiting the election results and the fiscal cliff ahead.
One-way or another, these issues will be resolved in the near future but the effect on the Fall Campaign sales and retention is impossible to determine at this stage of the campaign. Over the next month or so, we'll have a clearer picture of the expected starting point of paid worksite employees, and we'll lock in on a budget for next year. Until then, we can only talk about next year in general terms as opposed to any specific guidance.
Now broadly speaking, we expect our business to grow from current single digit unit growth levels up to low-double-digit units growth over the course of the next year, and average high single digits over the full year. We believe our direct costs are in good shape for next year and gross profit levels should rise accordingly with the growth of business.
Our operating expenses are under control and current levels allow for an investment in growing the sales staff to increase future growth. We expect our portfolio of established adjacent businesses to increase the contribution at the gross profit line as they grow revenues. And some of these businesses should also add to the bottom line, reducing the total loss from these businesses from 2012 levels.
We expect the investment in our 2 new adjacent business units will offset these gains, so at the bottom line, the entire portfolio of adjacent businesses should be in line with current levels.
So in summary, we've had a strong 2012 thus far and expect a solid finish to the year. In 2013, we'll focus on growth acceleration and begin to see the fruit of our new business model represented by the Insperity brand.
At this point, I will turn the call back over to Doug.