Mei Li
Analyst · Morgan Stanley
Thank you, everyone, for joining us today. I will read CEO Yiding's prepared remarks for him in English. We are happy to close off the year strongly by beating our expectations on both top and bottom line growth for the fourth quarter and full year 2018. This demonstrates our strong organic growth momentum. We've made a number of adjustments to our marketing strategy during the second half of 2018, which resulted in the number of student enrollments for full year 2018 increasing by 42.2% to 73,054 when compared to 2017. Our students retention rate remained high and stable at 70% in 2018, which is a testament of our dedication to customer service and parent satisfaction. I believe this result speaks to our - these results speak to our strategic foresight, ability to rapidly adapt to a changing environment and the strength and quality of our education program. We made significant progress throughout the year as we continue to benefit from the strong demand for junior ELT in China. I'm also pleased with our team's ability to rapidly assess and adjust our operations to the new regulations. During the quarter, we added 35 new learning centers, including four self-owned learning centers and 31 franchised centers, making it an expansion of total 12 self-owned learning centers and 98 franchised centers on a net basis for the full year of 2018. Our education network now spans across 130 cities in China and is comprised of 76 self-owned learning centers and 304 franchised learning centers. We are confident in our ability to continue effectively executing on our expansion strategy and remain on track to drive robust organic growth. In 2019, we expect to add at least 11 self-owned learning centers and 50 to 60 franchised learning centers. While adding new centers will add pressure to our margins in the short term, maintaining the rapid pace of our network expansion is key to driving sustainable enrollment growth and gaining more market share. We will continue to strike a careful balance between maintaining our operational efficiency and opening new learning centers that are fully compliant with the new regulations in 2019. Acquiring franchised learning centers into our self-owned network continues to be a key growth strategy in 2019. The acquisition of our franchise business in Shijiazhuang announced earlier has progressed well, and we expect to consolidate Shijiazhuang financials later this year as long as we obtained all the government approvals. We closely monitor markets we already have a leading market position. Currently, we are in discussion with a couple of other candidates and are likely to see meaningful progress soon. We are also attracting more students to our learning centers by showcasing our educational products to children in select K-12 schools. We are working with several public schools to have students there improve their English performance. The strong test scores of students that were taught by RISE have impressed both school faculty and parents, who are amazed at how easily our quality - our engine education can improve results. We are also proactively looking for opportunities to form strategic partnerships that are complementary to our service offerings, student demographics or existing student acquisition channels. On the product development front, in 2019, we will focus on reinforcing our distinct competitive advantage in course products. We continue to develop innovative educational products, and in particular, online, off-line integrated course products. We recently completed a full upgrade of our case three level courses, which has a broader version one technology to a version two. Designed with the students' needs in mind, the new course will encourage students to explore, cultivate their critical thinking capabilities and develop leadership skills. I am particularly pleased with how our premium SSAT-related preparation courses have performed over the past year. We organized another elementary level SSAT test during the quarter for 400 students from nine cities across China, including Beijing, Shanghai, Tianjin, Changchun, Jinan, Suzhou, Hangzhou, Wuhan and Chengdu, where students who received the top scores placed in the 99th percentile of all SSAT test takers globally over the past three years. Among all SSAT test takers across China in 2018, 5 out of 8 students who obtained a score of 1,700 or higher out of 1,800 came from RISE learning centers. These results speak to the quality of our premium courses. At the same time, The Edge had established their team in Mainland China that will provide RISE students with admission, consulting services from secondary schools through to graduate schools. Now moving to our nationwide branding event of 2019, we recently kicked off the ninth Rise Star contest of the year, where we work with the national Intangible Cultural Heritage Research Institute, to provide different discussion topics per case in each age group. Participants work in teams to create a short video and promote their video work online. This event was designed to develop students project management skills, English presentation skills as well as their sense of social responsibility. Up to now, over 76,300 students have signed up for the Rise Star contest, and close to 50,000 have submitted their entries. The number continues to rise as registration continues. During the Rise and Transform, our contestants produced a fun video titled A Foreigner's Guide to Eating Yuanxiao, which went viral on social media. This humorous video featured a RISE student explaining how to eat yuanxiao correctly in English. The video was viewed over 3.6 million times. The hashtag also became the second most popular food topic to trend on Weibo, where it's generated over 35 million views and 34,000 comments. We believe successful branding events such as the Rise Star contest not only drives growth in new student enrollment, but also strengthens RISE brand value. On the technology front, we continue to invest in strengthening the technology that support our education network. During the quarter, we launched Rise Club, which is an in-house development online platform that offers after-class learning experience and facilitates the parents' supervision and the efficient communication between our teachers, parents and students. In its current iteration, Rise Club provides teaching learning management and evaluation activities. Future update iteration, we will leverage intellectual - will leverage intelligent technologies to enrich the platform with automated features that are highly customizable to each student. So far, over 40% of enrolled RISE students have downloaded and used the mobile application. In 2019, we will execute on our strategy of leveraging our investments in science and technology to scale our education services and upgrade our teaching quality and operations to in-house students learning efficiency. The market for junior English training remains strong given Chinese parents' commitment to ensuring a good education for their children. During the recent Achieve sessions meetings in Beijing, China's government outlined its goal to make education more equally accessible and ensure higher quality and to expand the preschool educational offerings through emerging China's policies for 2019. In order to capitalize on the opportunities created by these series of favorable policies and support, we will continue investing in sales and marketing to attract new students while simultaneously enhancing our customer service to retain existing students. With our stable retention rate, premium reputation and compliant practices, we believe our marketing initiatives will generate the best value and further enhance our brand recognition in China's junior ELT industry. In conclusion, I'm extremely pleased with the progress we made during the quarter. The demand for junior ELT remains strong. We will continue to accelerate on our expansion strategy, we'll monitor opportunities of acquisition and strategic partnership that will either strengthen our service offerings or broaden our user acquisition. We will continue to invest in our technology, product development and selling and marketing. Our goal for 2019 is to enhance our brand and curriculum and leverage our investment in science and technology to improve our services, teaching and operations, which we believe will allow us to offer better services and improve the educational experience for both students and parents. Our efforts will, in turn, help us consolidate our leading position in China's junior ELT market and deliver long-term sustainable value to our shareholders. This concludes the remarks of our CEO, Mr. Yiding Sun. I will now turn the call over to our COO and CFO, Ms. Jiandong Lu, to go through our financial highlights. Jiandong, please go ahead.